VKontakte as a Listening source
Updated
By adding VKontakte as a Listening source, you can listen to and learn from VKontakte data in real-time.
VK, aka "Russian Facebook", is Russia's largest social media platform. VKontakte attracted millions of users around the former Soviet countries, such as Kazakhstan, Belarus, Latvia, Moldova, and so on. It is the 14th most visited website globally, has 60 million daily users, and supports more than 80 languages.
Sprinklr has access to the entire VKontakte Firehose, a stream of user activities from VKontakte.This means that every post, every comment, and every reply is logged in Sprinklr.
VKontakte Source Capabilities
Source: VKontakte
Source of data: Official API - Firehose (All VKontakte posts and engagement stats are available in real-time)
Coverage: Full firehose
Both public and privately owned account data are available for all content types
Latency: Near real-time: 1-3 mins
Historical data: Q2 2020 (full history on owned accounts)
Backfill support: Yes
Engagement Stats Refresh Rate: Likes & Comments Count is updated. Refreshed every 1 hour
Author/Profile metadata details: Yes (earned) – Author ID
Note: Name, Profile Image, Profile Image URL, Profile URL is not supported via API. No Location metadata.
AI-enriched data: Sentiment, Emotions, Language, Word cloud, Topic Cluster
Message type: VK Post, VK Post Comment, VK Post Reply, VK Topic, VK Topic Comment, VK Business Message, VK Page Suggested Post (also in owned)
Media type: Audio, Video, Link, Photo, and Doc
VKontakte Data Entities in Social Listening
VKontakte supported Engagement stats
Data Entities | Type | Description |
Earned Engagement | Metric | Earned Engagement = Likes count + Comments count + Shares count. |
Likes Count | Metric | Total number of likes on a post |
Comments Count | Metric | The total count of comments on a mention. |
Shares Count | Metric | Total number of shares of a post. |
To fetch data from VKontakte
In order to fetch data from VKontakte, you need to create a Topic with VKontakte as its source.
While creating or editing your Topic, click the Apply Filters tab and select VK as one of the Social Channels.
You can also select Source: VK from the dashboard/widget filter.
To learn in detail about how to create a topic, read Create a Topic in Topic Creation UI.
To backfill data from VKontakte
Once the topic is created/ updated, you can backfill the topic going far back to Quarter 2 of 2020.
To know more about how to backfill data, check out Listening Backfill for Topics.
Limitations
VK does not provide profile level metadata and followers count, hence reach metric and AI enriched field: Gender is not available.
Location metadata is unavailable.