VKontakte Reporting Glossary
Updated
Account Level Metrics
For VKontakte Reporting Glossary, the following metrics are account level. These metrics will be used with corresponding dimensions, e.g. VK Group Visitors by Age Range + Age Group, VK Group Visitors by City + City, etc.
Metrics | Description |
VK Albums | The total count of the number of albums of VK community for a given time interval. |
VK Followers | The count of the total number of followers for the VK community for a particular time interval. |
VK Photos | The total number of photos in a VK group. |
VK Posts | The number of posts for a given time period of VK community. |
VK Reach | The total number of people reached. |
VK Subscribers Reach | The total number of subscribers to your VK Group. |
VK Topics | The number of topics of VK community for the selected time interval. |
VK Videos | The total number of videos for VK community in a given time period. |
VK Video Views | As defined by VK, this metric is the number of times that a video was viewed. |
VK Views | The total number of views calculated for VK community for a given time period. |
VK Visitors | The total number of visitors that visited the account for any time period. |
VK Group Visitors by Age Range | The total number of visitors who visited their VK group for the given time period grouped by the age range defined. |
VK Group Visitors by City | The total number of visitors who visited their VK group for the given time period grouped by the city name they are from. |
VK Group Visitors by Country | The total number of visitors who visited their VK group for the given time period grouped by the country of their origin. |
VK Group Visitors by Demographics | The total number of visitors who visited their VK group for the given time period grouped by the defined age range and gender. |
VK Group Visitors by Gender | The total number of visitors who visited their VK group for the given time period grouped by their gender. |
Post Level Metrics
Term | Description |
VK Group Post Reach | The total number of people reached by your post. |
VK Group Post Reach By City | The total number of people reached by your post broken down by City. |
VK Group Post Reach By City Trend | The total number of people reached by your post. This is a trend metric, presenting a value by the Date of engagement. |
VK Group Post Reach By Country | The total number of people reached by your post broken down by Country. |
VK Group Post Reach By Demographics | The total number of people reached by your post broken down by age/gender. |
VK Group Post Reach Subscribers | The total number of subscribers to your VK Group post. |
VK Group Post Reach Subscribers Trend | The total number of subscribers to your VK Group post. This is a trend metric, presenting a value by the Date of engagement. |
VK MeasurementGroup Comments | The total number of comments for the VK group in the selected time interval. |
VK MeasurementGroup Comments Trend | The total number of comments for the VK group in the selected time interval. This is a trend metric, presenting a value by the Date of engagement. |
VK MeasurementGroup Likes | The total number of likes for the VK group in the selected time interval. |
VK MeasurementGroup Likes Trend | The total number of likes for the VK group in the selected time interval. This is a trend metric, presenting a value by the Date of engagement. |
VK MeasurementGroup Reposts | The total number of posts that are reposted for a VK group in the selected time period. |
VK MeasurementGroup Reposts Trend | The total number of posts are reposted in the selected time period. This is a trend metric, presenting a value by the Date of engagement. |
Volume of VK Sent Direct Messages | This gives the total count of the VK Sent direct messages. |
Dimensions
Dimensions | Description |
Age range and gender | Dimension used by VK to report on their insights by age and gender. |
Is VK Poll | Dimension used by VK to check if it's a poll or not. |