‎What is Advanced Publisher? | Sprinklr Help Center

What is Advanced Publisher?

Updated

16 hours ago

The advanced publisher enables marketers to create and plan all their marketing content. You can schedule or publish across various social as well as digital channels simultaneously as it is an omnichannel publisher. With this tool, you can plan and schedule your social media posts in advance, ensuring that they stay on top of their social media strategy and reach their target audience effectively. Creating variants and localized copies could not be made easier than this via the advanced publisher.

Overview of the Advanced Publisher

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Term

Description

1

Advanced Publisher Sections

The Advanced Publisher is separated into four distinct sections.

Section	Description
Overview Section	Specify Message Details such as a Message Name, Campaign, Message Brief, Brand, etc. Also, select any Properties that apply to the Message. Properties can be used to classify the message and are used while sorting, filtering, grouping messages in other modules throughout the platform.
Content Section	In this section, you will create the message content based on the Account Type and Template. Also, you may specify the Source Language of the Message (meaning the language the Message is initially written in). On the left side of the page you will enter the content while on the right side there is a live preview as you create.
Scheduling and Targeting Section	Here you will select the Account the Message will be eventually published to. You can also select specific targeting and a schedule time. If you select a schedule time from this section, it will override your specified schedule time that is found in the bottom left of the page.
Review Section	This section allows you to review the message as a whole and vertically orienting all of the information from the Details and Properties, Content, and Scheduling and Targeting sections. You cannot edit the Message from this section as the purpose is for a general overview.

2

Message Preview

On the left side of the page, you will enter the content while on the right side there is a live preview that shows a preview of the message in real-time as you edit.

3

Message Scheduling and Message Status

From here, you can schedule the message to be published on a specific date. You can also view the status of the message as well as the source language.

4

Message Actions

In this area of the Advanced Publisher, you will be able to take actions on the message. Depending on the status of the message you will have different options.

Action	Description
Publish	Publish a message based on the overall schedule time.
Save as Draft	Save the message as a Draft.
Update	Update the message based on the most recent updates.

How to navigate to the Advanced Publisher?

In the top right Navigation bar of the launchpad or the homepage, click on Publishing Options.

Now click on Create Message. This will open up the advanced publisher.

OR

Go to Launch Pad → Sprinklr Marketing → Plan → Editorial Calendar
Click on the top right button ‘Create Message’