List of Supported QA Checklist Fields

Updated 

Explore our detailed knowledge base dedicated to the comprehensive list of supported QA Checklist fields.

Note: If you missed our knowledge base on how to Setup Campaign QA Checklist, you can see it

here.

Note: Branching and Checks both to be supported for the fields listed below -

Paid Initiative Level:

  • Objective

  • Campaign Budget Optimisation

  • Special Ad Categories

  • Custom Fields

Ad Set Level:

  • Bid Type

  • Budget Type

  • Optimisation Goal

  • Placement Type

  • Custom Fields

Ad Variant Level:

  • Custom Fields

Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Campaign Budget Optimization

is, is not, needs validation

Special Ad Categories

is, is not, includes, excludes, needs validation

Campaign Budget

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Gender

is, is not, includes, excludes, needs validation

Keywords (include/ exclude)

is, is not, includes, excludes, needs validation

Interests (include/ exclude)

is, is not, includes, excludes, needs validation

Age Range

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Advantage Detailed Targeting

is, is not, needs validation

Devices

is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation,exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Optimization Goals 

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Device Platforms

is, is not, includes, excludes, needs validation

Publisher Platforms

is, is not, includes, excludes, needs validation

Platform Positions

is, is not, includes, excludes, needs validation

Start/End Dates 

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Dynamic Creative Optimisation

is, is not, needs validation

Pacing Type

is, is not, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name

Description

Page Details/ promotable users

is, is not, includes, excludes, needs validation

Asset Customisation - LAC, LOAC, PAC

is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Meta channel at all entity levels.

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Campaign Budget Optimization

is, is not, needs validation

Special Ad Categories

is, is not, includes, excludes, needs validation

Campaign Budget

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Gender

is, is not, includes, excludes, needs validation

Keywords (include/ exclude)

is, is not, includes, excludes, needs validation

Interests (include/ exclude)

is, is not, includes, excludes, needs validation

Age Range

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Audience Expansion

is, is not, needs validation

Ad details - user comments/ video downloads

is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation,exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Optimization Goals 

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates 

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month, end of quarter, end of year

Strategy Group

is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name

Description

Branded Content

is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields are supported for Tiktok channel at all entity levels

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Campaign Budget Optimization

is, is not, needs validation

Campaign Budget

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Gender

is, is not, includes, excludes, needs validation

Keywords (include/ exclude)

is, is not, includes, excludes, needs validation

Interests (include/ exclude)

is, is not, includes, excludes, needs validation

Age Range

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Account Followers

is, is not, needs validation

Optimised Targeting

is, is not, needs validation

Devices

is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation,exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Optimization Goals 

is, is not, includes, excludes, needs validation

Pay By Field

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates 

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Funding Instrument

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name

Description

Page Details/Promotable Users

is, is not, includes, excludes, needs validation

Who Can Reply To Tweet

is, is not, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for X channel at all entity levels

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Special Ad categories (CHE)

is, is not, includes, excludes, needs validation

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Gender

is, is not, includes, excludes, needs validation

Interests (include/exclude)

is, is not, includes, excludes, needs validation

Note: This is for Predefined Audience.

Age Range

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Devices

is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation, exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Optimization Goals 

is, is not, includes, excludes, needs validation

Optimization Window

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates 

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Pacing Type

is, is not, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name

Description

Public Profile

is, is not, includes, excludes, needs validation

Allow Users To Share Ad With Friends

is, is not, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Snapchat channel at all entity levels

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Campaign Budget Optimization

is, is not, needs validation

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Audience Expansion

is, is not, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation, exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Optimization Goals 

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Strategy Group

is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for LinkedIn channel at all entity levels

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Gender

is, is not, includes, excludes, needs validation

Keywords (include/exclude)

is, is not, includes, excludes, needs validation

Interests (include/exclude)

is, is not, includes, excludes, needs validation

Automated Targeting

is, is not, needs validation

Devices

is, is not, includes, excludes, needs validation

Age Range

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Audience Expansion

is, is not, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation, exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Optimization Goals 

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Order Line

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name

Description

Boards

is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Pinterest channel at all entity levels

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Note: This is at Paid Initiative Level only.

Language (include/ exclude)

is, is not, includes, excludes, needs validation

Note: This is at Paid Initiative Level only.

Gender

is, is not, includes, excludes, needs validation

Interests (include/exclude)

is, is not, includes, excludes, needs validation

Age Range

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation, exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Note: This is only for Daily Budget.

Optimization Goals 

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Strategy Group

is, is not, includes, excludes, needs validation

Note: This is not applicable for Ads Dayparting.

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

Web Analytics

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Google channel at all entity levels

​Campaign - Paid Initiative Details

Field Name

Operators

Objective

is, is not, includes, excludes, needs validation

Special Ad Categories

is, is not, includes, excludes, needs validation

Naming Convention 

is, is not, includes, excludes, needs validation

Strategy Group

is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name

Description

Targeting Naming Convention 

is, is not, includes, excludes, needs validation

Location (include/ exclude)

is, is not, includes, excludes, needs validation

Keywords (include/exclude)

is, is not, includes, excludes, needs validation

Interests (include/exclude)

is, is not, includes, excludes, needs validation

Audience Expansion

is, is not, needs validation

Ad Set - Budget and Schedule Fields

Field Name

Description

Bid Type

is, is not, includes, excludes, needs validation, exist/does not exist

Bid Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Details 

equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Budget Type

is, is not, includes, excludes, needs validation, exist/does not exist

Note: This is only for Lifetime Budget.

Optimization Goals 

is, is not, includes, excludes, needs validation

Placements 

is, is not, includes, excludes, needs validation

Start/End Dates

is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year

Strategy Group

is, is not, includes, excludes, needs validation

Note: This is not applicable for Ads Dayparting.

Ad Variant - Ad Details

Field

Description

Allow Comment

is, is not, needs validation

Ad Variant - Creative Details

Field Name

Description

CTA

is, is not, includes, excludes, needs validation

URLs

is, is not, includes, excludes, needs validation

URL Shorteners

is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Reddit channel at all entity levels