‎List of Supported QA Checklist Fields

List of Supported QA Checklist Fields

Updated

11 days ago

Explore our detailed knowledge base dedicated to the comprehensive list of supported QA Checklist fields.

Note: If you missed our knowledge base on how to Setup Campaign QA Checklist, you can see it

here.

Note: Branching and Checks both to be supported for the fields listed below -

Paid Initiative Level:

Objective
Campaign Budget Optimisation
Special Ad Categories
Custom Fields

Ad Set Level:

Bid Type
Budget Type
Optimisation Goal
Placement Type
Custom Fields

Ad Variant Level:

Custom Fields

Meta

TikTok

X

Snapchat

Google

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Campaign Budget Optimization	is, is not, needs validation
Special Ad Categories	is, is not, includes, excludes, needs validation
Campaign Budget	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Language (include/ exclude)	is, is not, includes, excludes, needs validation
Gender	is, is not, includes, excludes, needs validation
Keywords (include/ exclude)	is, is not, includes, excludes, needs validation
Interests (include/ exclude)	is, is not, includes, excludes, needs validation
Age Range	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Advantage Detailed Targeting	is, is not, needs validation
Devices	is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation,exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist
Optimization Goals	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Device Platforms	is, is not, includes, excludes, needs validation
Publisher Platforms	is, is not, includes, excludes, needs validation
Platform Positions	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Dynamic Creative Optimisation	is, is not, needs validation
Pacing Type	is, is not, needs validation
Strategy Group	is, is not, includes, excludes, needs validation
Pixel	is, is not, includes, excludes, needs validation
Inventory Filters	is, is not, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name	Description
Page Details/ promotable users	is, is not, includes, excludes, needs validation
Asset Customisation - LAC, LOAC, PAC	is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Meta channel at all entity levels.

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Campaign Budget Optimization	is, is not, needs validation
Special Ad Categories	is, is not, includes, excludes, needs validation
Campaign Budget	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Language (include/ exclude)	is, is not, includes, excludes, needs validation
Gender	is, is not, includes, excludes, needs validation
Keywords (include/ exclude)	is, is not, includes, excludes, needs validation
Interests (include/ exclude)	is, is not, includes, excludes, needs validation
Age Range	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Audience Expansion	is, is not, needs validation
Ad details - user comments/ video downloads	is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation,exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist
Optimization Goals	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month, end of quarter, end of year
Strategy Group	is, is not, includes, excludes, needs validation
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name	Description
Branded Content	is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields are supported for Tiktok channel at all entity levels

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Campaign Budget Optimization	is, is not, needs validation
Campaign Budget	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Language (include/ exclude)	is, is not, includes, excludes, needs validation
Gender	is, is not, includes, excludes, needs validation
Keywords (include/ exclude)	is, is not, includes, excludes, needs validation
Interests (include/ exclude)	is, is not, includes, excludes, needs validation
Age Range	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Account Followers	is, is not, needs validation
Optimised Targeting	is, is not, needs validation
Devices	is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation,exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist
Optimization Goals	is, is not, includes, excludes, needs validation
Pay By Field	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Funding Instrument	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name	Description
Page Details/Promotable Users	is, is not, includes, excludes, needs validation
Who Can Reply To Tweet	is, is not, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for X channel at all entity levels

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Special Ad categories (CHE)	is, is not, includes, excludes, needs validation
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Language (include/ exclude)	is, is not, includes, excludes, needs validation
Gender	is, is not, includes, excludes, needs validation
Interests (include/exclude)	is, is not, includes, excludes, needs validation Note: This is for Predefined Audience.
Age Range	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Devices	is, is not, includes, excludes, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation, exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist
Optimization Goals	is, is not, includes, excludes, needs validation
Optimization Window	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Pacing Type	is, is not, needs validation
Strategy Group	is, is not, includes, excludes, needs validation
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name	Description
Public Profile	is, is not, includes, excludes, needs validation
Allow Users To Share Ad With Friends	is, is not, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Snapchat channel at all entity levels

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Campaign Budget Optimization	is, is not, needs validation
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Language (include/ exclude)	is, is not, includes, excludes, needs validation
Audience Expansion	is, is not, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation, exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist
Optimization Goals	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Strategy Group	is, is not, includes, excludes, needs validation
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for LinkedIn channel at all entity levels

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Language (include/ exclude)	is, is not, includes, excludes, needs validation
Gender	is, is not, includes, excludes, needs validation
Keywords (include/exclude)	is, is not, includes, excludes, needs validation
Interests (include/exclude)	is, is not, includes, excludes, needs validation
Automated Targeting	is, is not, needs validation
Devices	is, is not, includes, excludes, needs validation
Age Range	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Audience Expansion	is, is not, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation, exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist
Optimization Goals	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Order Line	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field Name	Description
Boards	is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Pinterest channel at all entity levels

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation Note: This is at Paid Initiative Level only.
Language (include/ exclude)	is, is not, includes, excludes, needs validation Note: This is at Paid Initiative Level only.
Gender	is, is not, includes, excludes, needs validation
Interests (include/exclude)	is, is not, includes, excludes, needs validation
Age Range	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation, exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist Note: This is only for Daily Budget.
Optimization Goals	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Strategy Group	is, is not, includes, excludes, needs validation Note: This is not applicable for Ads Dayparting.
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
Web Analytics	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Google channel at all entity levels

Campaign - Paid Initiative Details

Field Name	Operators
Objective	is, is not, includes, excludes, needs validation
Special Ad Categories	is, is not, includes, excludes, needs validation
Naming Convention	is, is not, includes, excludes, needs validation
Strategy Group	is, is not, includes, excludes, needs validation

Campaign - Targeting Fields

Field Name	Description
Targeting Naming Convention	is, is not, includes, excludes, needs validation
Location (include/ exclude)	is, is not, includes, excludes, needs validation
Keywords (include/exclude)	is, is not, includes, excludes, needs validation
Interests (include/exclude)	is, is not, includes, excludes, needs validation
Audience Expansion	is, is not, needs validation

Ad Set - Budget and Schedule Fields

Field Name	Description
Bid Type	is, is not, includes, excludes, needs validation, exist/does not exist
Bid Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Details	equals, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to
Budget Type	is, is not, includes, excludes, needs validation, exist/does not exist Note: This is only for Lifetime Budget.
Optimization Goals	is, is not, includes, excludes, needs validation
Placements	is, is not, includes, excludes, needs validation
Start/End Dates	is, is not, includes, excludes, needs validation, greater than, less than, greater than or equal to, less than or equal to, start of week, start of month, start of quarter, start of year, end of week, end of month,end of quarter, end of year
Strategy Group	is, is not, includes, excludes, needs validation Note: This is not applicable for Ads Dayparting.
Pixel	is, is not, includes, excludes, needs validation
Custom Audiences	is, is not, includes, excludes, needs validation

Ad Variant - Ad Details

Field	Description
Allow Comment	is, is not, needs validation

Ad Variant - Creative Details

Field Name	Description
CTA	is, is not, includes, excludes, needs validation
URLs	is, is not, includes, excludes, needs validation
URL Shorteners	is, is not, includes, excludes, needs validation

Note: Custom Fields exists for Reddit channel at all entity levels

List of Supported QA Checklist Fields

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