‎What is Ads Campaign QA Checklist?

What is Ads Campaign QA Checklist?

Updated

2 months ago

Eliminate the risk of off-brand advertising with an automated QA Checklist.

A user defined checklist which is automatically applied to the all campaigns published from the selected account, providing an extra level of check and enhancing governance for brands.

Agencies and Brands face the problem of manual checks leading to errors slipping in through the cracks resulting in off brand advertising. Sprinklr's latest solution - Campaign QA Checklist verifies all essential fields in real time to ensure -

Enhanced level of checks for Ad publishers and admins
Faster time to launch as QA process becomes efficient
Visibility on campaigns before go-live

Personas and Challenges

Persona	Problems	Use Case
Ads Media Manager	Low ROI even with huge amount of money spent in ad campaigns Off-brand advertising due to low visibility on agencies' work Brand assets are shared with low governance checks	Media managers can define their own checklist of parameters they want to use for approvals. Users can define the list of checks commonly followed and save them as a template. Checks can be edited on the flow for any specific campaign
Brand Manager	With different flows for 10+ social channels, learning curve for an advertiser is high Process lacks efficiency Manual verification leads to error-prone campaigns	It will be easier to define guidelines for the ads and ensure that they comply with those guidelines. User can reduce manual errors and launch time Real-time verification during campaign collaboration
Ads Creative Manager	Creatives must be compliant with channel and brand guidelines as well as engaging to the audience Creative Managers have to reduce ad fatigue, and ensure at scale creation of personalized assets	Publish brand compliant creatives and verify their match with guidelines

Why is the QA Checklist important?

Time Efficiency: Manual evaluation of campaigns can be time-consuming, causing delays in launching campaigns.
Consistency and Compliance: Inconsistent reviews may lead to errors and non-compliance with brand guidelines.

What is the problem in current scenario?

Currently, brands and agencies face the problem of unchecked campaigns leading to off brand advertising.

In the current scenario, advertisers use excel sheets and other manual ways to check their campaings which is very time consuming and an inefficient way to QA the campaign. Iterations on email/offline cause delay in campaign launches which leads to monetary losses and lack of accountability.

Sample checklist in excel

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How are we Solving it?

This user-defined checklist serves as an additional layer of verification of important fields like objective, budget, optimisation goal, timelines, ad type for all campaigns reinforcing brand governance.

Users can tailor the checklist to their specific requirements and seamlessly apply it at the account or account group level to validate all campaigns associated with that account. User can reduce manual errors and launch time and real-time verification during campaign collaboration increases accountability.

Sample QA Checklist

What is the Value Addition?

The integration of an automated QA checklist within Sprinklr can solve the longstanding challenge of unchecked (or manually checked), off-brand advertising for agencies and brands.

This automated, user-friendly checklist replaces the offline methods, such as Excel or Google Sheets, offering a seamless and efficient way to maintain brand compliance across all advertising efforts. System applies the first level of check on the campaign which saves the users’ time and increases accuracy.

Partners can recognize campaigns and user not adhering to checklist and make changes accordingly.

Platform view

Differentiators

Cross-channel coverage
- Meta,
- Snapchat,
- LinkedIn,
- TikTok,
- X,
- Pinterest,
- Reddit &
- Google
User-customized checklist
Users can setup different rules for important parameters like objective in the same flow (for example, a budget of $500 for reach, and $250 for video views)

Workflow

Note: This is a DP controlled feature, enabled only for specific partners as of now.

DP Details - ADS_CHECKLIST_ENABLED