There are some metrics in the social channels which are termed as unique metrics. Unique Metrics give an accurate representation of how many distinct individuals viewed or acted on each entity level by discounting the redundant numbers you would otherwise report when an entity is viewed multiple times by the same individual.

Report on the unique reach and frequency across your Facebook, LinkedIn, TikTok, Snapchat, Pinterest and Google Ads campaigns and get insights into the number of reactions to your campaigns.

Configuring unique metrics in Sprinklr enables you to report on unique reach/frequency across Facebook and LinkedIn campaigns for your ad account. You can use the Paid Initiative Lifetime Reach metric if you wish to report on only one ad campaign. In case you wish to report on multiple campaigns, follow the given steps to configure your ad account.