Sprinklr for CPG Brands
7 of the top 10 CPG brands have grown to become household names with Sprinklr
Make the most of Sprinklr's Unified-CXM platform to stay ahead of disruptive trends, build great products and win consumer love.
Sprinklr enables CPG brands from across the world to lead with listening
Social has become a foundational part of the customer experience for Moen. In the age of connected, empowered consumers, it’s important for our team to have the right technology in place to help us prioritize customer experience. Sprinklr provides us with the data insights and team efficiencies to develop strategies that align with Moen’s business goals.
Global Marketing Director, Moen
How Moen became a leader in style, service and socialIt just goes to show the power of a tweet turning into a trend, turning into an in-real-life activation. And if we didn't have our Sprinklr tool, there's no way we would've ever seen this.
Senior Director of Media, Content and Public Relations, Ferrara
Ferrara Candy connects with fans to make every sweet snacking moment memorableSocial has become a foundational part of the customer experience for Moen. In the age of connected, empowered consumers, it’s important for our team to have the right technology in place to help us prioritize customer experience. Sprinklr provides us with the data insights and team efficiencies to develop strategies that align with Moen’s business goals.
Global Marketing Director, Moen
How Moen became a leader in style, service and socialIt just goes to show the power of a tweet turning into a trend, turning into an in-real-life activation. And if we didn't have our Sprinklr tool, there's no way we would've ever seen this.
Senior Director of Media, Content and Public Relations, Ferrara
Ferrara Candy connects with fans to make every sweet snacking moment memorableBrand and Consumer Insights
Leverage data from 30+ social media and 500+ review sources to get real-time insights
Tweak products based on real-time consumer feedback
Leverage industry-leading AI and NLP to capture genuine consumer feedback. Identify popular variants and improvements in product attributes, pricing and packaging.
Use AI to create groundbreaking innovations
Use advanced AI clustering to discover unmet consumer needs, health demands and environmental and sustainability trends. Leverage these insights to drive product innovation and identify new market opportunities for growth.
Understand how your brand compares to competitors
Monitor your competitors' social media presence, and track product launches, marketing campaigns and consumer feedback to identify market gaps. Spot new challengers in your market early on.
Personalized Social Engagement
Increase social engagement by up to 180% with personalised interactions
Leverage CPG-specific NLP models to strengthen brand perception
Use CPG-specific NLP models to track consumers’ interests and publish content that aligns with their beliefs. Address negative reviews and pass them to the right teams for resolution.
Ensure on-brand engagement across geographies
Maintain brand consistency across hundreds of social media handles, spanning multiple countries, languages, brands and sub-brands, with a global framework for governance and moderation.
Build stronger customer connections with online communities
Build communities where customers can seek support, offer feedback, share positive experiences and recommend products. Educate followers on ingredients, packaging and sustainability efforts, and offer loyalty rewards.
Brand Reputation and Crisis Protection
Safeguard your brand amid changing consumer preferences and market dynamics
Leverage advanced sentiment analysis to align with consumer preferences
By closely monitoring mentions on traditional and digital channels, get a better understanding of consumer sentiment across your categories, products, brands, logos and points of sale.
Mitigate media crises with AI-powered alerts
React quickly to potential product recalls, product contamination, packaging issues, health and safety complaints and false advertising claims by setting up an end-to-end crisis management system.
Monitor crises with easy-to-use dashboards
Leverage our out-of-the-box crisis monitoring dashboards to monitor public sentiment, track influential voices and identify key stakeholders.
Omnichannel Marketing and D2C Commerce
Boost revenue by up to 185% by launching your D2C channel using conversational commerce
Sell directly to consumers with a dynamic product catalog
Set up conversational journeys across apps, live chat as well as 30+ messaging and social channels to create premium commerce experiences.
Run effective and brand-compliant campaigns
Streamline your campaign workflows and run on-brand campaigns globally. Use CPG-specific AI models to optimize budgets, bids and creative assets.
Discover and grow your influencer community with AI
Find the right influencers for your products and categories by leveraging AI to search across multiple topics, content themes and social channels.
Digital-First Consumer Service
Delight your consumers, retailers and channel partners with personalized support
Empower consumers and retailers to find answers fast
Create an SEO-optimized knowledge base for your consumers, retailers and support agents. Provide easy access to brand-approved content for product information, how-tos and other FAQs.
Leverage AI to help agents
Provide agents with a 360° view of consumers across 30+ digital and traditional channels. Help them identify similar cases and surface relevant workflows and knowledge articles to deliver fast, effective resolutions.
Transfer purchase queries to sales
Tap into purchase intent data from public data sources and consumer support conversations, and route messages to your sales teams.
Ready to lead with social listening? Try Sprinklr.
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