Proving the Power of Brand: A Marketing Leader's Guide to Maximizing the Full-Funnel Impact of LinkedIn

Building strong brand identities is a core challenge for organizations of all shapes and sizes, and measuring the return on investment of that identity is even more difficult. If these challenges sound familiar to you, you're not alone: 81% of marketers anticipate brand building will be more important than ever for their success in 2024 but are unsure how to demonstrate it. 

That’s why we collaborated with LinkedIn to conduct a survey of 613 enterprise (revenue of 250+ million) marketing professionals to discover how they’re successfully building their brand — and using LinkedIn to do it. Businesses that have fully integrated LinkedIn into their overall marketing and sales strategies are 2.7x more likely to report an increase in return on ad spend (ROAS). They also use built-in tracking tools to better measure, track and report on the ROI of brand-building efforts.  

Here’s a sneak peek into three key insights from these brand-building leaders: 

• Top priorities for enterprise brands include building a trustworthy brand reputation (72%) and paving the way for long-term customer loyalty (43%) 

• 91% of enterprise marketers consider LinkedIn important for brand-building and lead-generation, but only 18% of teams are using the platform for full-funnel marketing 

• Only 20% of marketers surveyed reported a significant increase in ROAS in the last year 

Want to find out how you too can leverage Sprinklr and LinkedIn to grow your ROAS? Download the report to access new insights from enterprise marketing teams across verticals.