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Modern Marketing & Advertising

If you’re not sure that your digital marketing is working… it’s not.

If you’re not sure that your digital marketing is working… it’s not.

If you’re not sure that your digital marketing is working… it’s not.

If you’re not sure that your digital marketing is working… it’s not.

Fact: Most brands spend more on digital marketing than traditional marketing. Also a fact: Most brands are terrible at measuring the success of their digital spend. Conclusion? Most brands are probably wasting money.

65%

of companies can’t quantitatively show the impact of their marketing spend in the long run.

The CMO Survey, 2020

Fact: Most brands spend more on digital marketing than traditional marketing. Also a fact: Most brands are terrible at measuring the success of their digital spend. Conclusion? Most brands are probably wasting money.

65%

of companies can’t quantitatively show the impact of their marketing spend in the long run.

The CMO Survey, 2020

Fact: Most brands spend more on digital marketing than traditional marketing. Also a fact: Most brands are terrible at measuring the success of their digital spend. Conclusion? Most brands are probably wasting money.

65%

of companies can’t quantitatively show the impact of their marketing spend in the long run.

The CMO Survey, 2020

Fact: Most brands spend more on digital marketing than traditional marketing. Also a fact: Most brands are terrible at measuring the success of their digital spend. Conclusion? Most brands are probably wasting money.

65%

of companies can’t quantitatively show the impact of their marketing spend in the long run.

The CMO Survey, 2020

Trusted by the world’s biggest brands

Now you can prove the value of your digital spend.

74% of consumers follow brands on social media. Sprinklr Modern Marketing & Advertising makes it easy to use these channels to build relationships — and track your ROI every step of the way.

Better content = better sales.

With AI-powered insights, your team can build compelling content that delivers personalized experiences at scale — across all channels, markets, and business units.

More content. Less time and costs.

Unlock the power of agile marketing with automated workflows — so your teams can produce more content more quickly, and have it work more effectively than ever before.

Protect your brand’s reputation.

Off-brand or unauthorized marketing activity can put your reputation at risk. With enterprise-grade auditable governance structures, approval processes, and global compliance frameworks, you can eliminate that threat — and deliver a consistent experience at every touchpoint.

Maximize your ROAS.

Ready to actually feel good about your return on ad spend? Our AI uses real-time voice of the customer insights and dynamic first-person audience data to help your team deliver personalized, compelling content — and optimize your campaign performance.

Improve productivity and performance.

Spend less time on process and more on production with collaboration tools that automate repeated workflow tasks across all channels. You can also compare your performance vs. benchmarks in real time on our reporting dashboard — and shift strategies to optimize.

Stay in control. Always.

With enterprise-grade governance structures, you can establish complete approval-based budgetary control — and instantly stop advertising across all channels during PR crises.

78%

reduction in cost-per-click

20%

improvement in campaign performance

16%

improvement in ROAS

Drive more sales with better content.

This is how process, strategy, and creative turns prospects into customers.

Keep creative at your fingertips with Digital Asset Manager

Tracking down old assets? Challenging — unless you’re using Sprinklr’s unified repository to store and manage them all in one place. We make it simple to share assets with your team and partners, and create asset performance reports to analyze content strategies and campaign creative.

Go global and omni-channel with Integrated Campaigns

Help your teams plan effective campaigns (and sub-campaigns) with customizable brief templates that map out your requirements and KPIs — and drive stakeholder alignment on deadlines, deliverables, production plans, and analytics.

Get comprehensive reporting with Performance Analytics

Now you can access real-time data on everything from campaign, content, and ads reporting to cross-channel paid, owned, and earned insights — together on a single reporting dashboard.

Reduce content production costs.

Streamline, simplify, and sharpen your approach to deliver better results — for less.

Improve execution and reporting with Workflow Engine

Use a true business process engine to build, manage, and track an automated flow of sequential tasks, due dates, and milestones — including review & approval cycles.

Simplify creative work with Ads Composer & Manager

A workflow solution that streamlines the development of campaigns, ad sets, and variants across all channels and accounts? With an intuitive interface that makes it easy to create, edit, and monitor campaigns? Your team will love you.

Stay on top of everything with Production Dashboards

Master the art of project management and prioritization with dashboards that track campaign status, outbound messages, and “To-Do” lists — all in one place. You’ll even get a comprehensive overview of all the work that’s been drafted, sent for approval, rejected, or published.

Protect your brand’s reputation.

Mitigate risk by keeping everyone - and everything - running in perfect sync.

Streamline workflow with contextual collaboration

Make collaboration your foundation with teammates across the platform, using @mentions, notes, tasks, annotations, red-lining, and customizable notifications that end all those back-and-forths on email and other systems.

Work smarter with Artificial Intelligence

What can AI do for you? Start with AI-powered insights that fuel campaign strategy planning, inform your content, and optimize your ad campaigns. Then add easy ways to automate budget controls and monitor content for compliance… and you’re starting to get the picture.

Master risk management with permissioning and governance

We’re committed to helping you enforce security and compliance — by giving you full permissions control at the role level, and the ability to instantly and automatically stop publishing across channels during crises. You can even track what changes were made by who (and when) with Audit Trails.

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How Siemens reduced costs and drove efficiency.

Driving sales with better content

With Modern Marketing & Advertising, Siemens creates and publishes 5,000+ pieces of content per month across 35+ digital channels — driving valuable customer and prospect engagement.

Reducing the cost of content

With Sprinklr-powered planning, collaboration, campaign analytics, and AI-driven budget optimization, Siemens saw a 50% reduction in production costs.

Ensuring brand consistency

Siemens leveraged Sprinklr’s enterprise-grade governance to deliver harmonious planning, production, and publishing across the entirety of their marketing and advertising efforts.

2020 Customer’s Choice for Social Marketing Management

Sprinklr was recognized as a 2020 Gartner Peer Insights Customer’s Choice for Social Marketing Management based on feedback and ratings from Sprinklr customers.

See full details
Leader in Gartner’s Content Marketing Platform Magic Quadrant, Q1 2020

"Sprinklr has built on its strong social foundations to support marketing... and focused its AI improvements to support the speed and scale of delivery across use cases."

Get the Modern Marketing Strategic Handbook.

  • Identify the critical capabilities that every marketer needs to thrive. 

  • Unlock a step-by-step guide to creating your own modern marketing strategy.

Explore the Strategic Handbook to Modern Advertising.

  • Discover the crucial skills your team needs to excel in a rapidly evolving advertising landscape

  • Craft an effective modern advertising strategy with our step-by-step guide.

Give us a few minutes and we’ll show you how your marketing and advertising can work smarter - not harder - to deliver stronger results.

Our live demo will showcase how to: 

  • Drive more conversions with targeted, personalized content and campaigns

  • Spend less time (and money) managing spreadsheets and emails 

  • Reduce the risk of sharing off-brand content with customers and prospects

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