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Modern Research

Analysis paralysis from too much customer data is a real thing.

Analysis paralysis from too much customer data is a real thing.

Analysis paralysis from too much customer data is a real thing.

Analysis paralysis from too much customer data is a real thing.

Brands love to talk about listening to customers. And how they capture endless streams of customer data. But when the time comes to start interpreting all of that information - and turn it into action in real time - the room gets really quiet, really fast.

97%

of marketers say their organizations are ineffective at turning customer data into insights and actions

CMO Council Research, 2020

Brands love to talk about listening to customers. And how they capture endless streams of customer data. But when the time comes to start interpreting all of that information - and turn it into action in real time - the room gets really quiet, really fast.

97%

of marketers say their organizations are ineffective at turning customer data into insights and actions

CMO Council Research, 2020

Brands love to talk about listening to customers. And how they capture endless streams of customer data. But when the time comes to start interpreting all of that information - and turn it into action in real time - the room gets really quiet, really fast.

97%

of marketers say their organizations are ineffective at turning customer data into insights and actions

CMO Council Research, 2020

Brands love to talk about listening to customers. And how they capture endless streams of customer data. But when the time comes to start interpreting all of that information - and turn it into action in real time - the room gets really quiet, really fast.

97%

of marketers say their organizations are ineffective at turning customer data into insights and actions

CMO Council Research, 2020

Trusted by the world’s biggest brands

What if there was a better way to turn customer data into insights?

Sprinklr Modern Research is how leading brands become customer-centric — by interpreting customer data at scale, identifying opportunities, and building smarter strategies.

Turn AI-powered listening into a competitive advantage.

Sprinklr gives you a better understanding of feedback on your products and services - plus key insights on your competitors’ offerings and strategies - so you can identify critical market trends and capitalize on unmet customer needs.

Build your business with real-time customer insights.

With our AI engine, you can transform real-time voice of the customer data into actionable insights — and then share it in all formats and on all devices across your entire organization to fuel collaboration and innovation.

Reduce risk and protect your brand.

Modern Research empowers your team with real-time insights on current events, viral events, and brand crises before they become consequential — so you can make proactive, informed decisions about your owned media strategies and tactics. 

10b

data-driven predictions every day

50m

businesses and consumers handled by AI daily

60+

industry verticals served by Modern Research

500+

customer-specific AI models

80%+

best-in-class accuracy

Improve CX at every touchpoint.

Transform customer feedback into actionable strategies — everywhere your customers are.

Listen, learn, and take the lead with Listening Insights

Tap into real conversations from billions of consumers on 35+ social, digital, and messaging channels — and leverage AI to enrich that data, surface actionable insights, and engage with your audience more effectively than ever before.

Unlock local, regional, and global data with Location Insights

Identify new opportunities to improve customer satisfaction with a 360° view into how people feel about their experiences with your brand - close to home and across the globe - while leveraging AI to quantify customer experience across 100+ service touch points and benchmark vs. competitors.

Understand how customers feel with Product Insights

Now you can capture experiential customer data right where it happens — by leveraging AI to surface actionable insights from surveys, reviews, social channels, or any other data source with SKU or brand-level feedback.

Power business growth with insights.

Be ready to identify opportunities whenever and wherever they appear — and take advantage.

Get a holistic view of coverage with Media Insights

Our AI automatically groups and combines coverage across traditional and modern channels for individual brand stories — ensuring you always capture true share-of-voice and earned media value metrics.

Inform every business decision with Audience Insights

Ready to make more of your marketing budget? Leverage real-time audience data to make evidence-based investments in content strategy, media plans, and event sponsorships — and use deep insights on group demographics and interests to uncover new business opportunities.

Plan better digital strategies with Benchmarking Insights

What happens when your plans are powered by real-time metrics that analyze your brand’s performance across marketing, care, advertising and other key business functions? Smarter strategies — and stronger results.

Get proactive about crisis management.

Ensure your brand is always forewarned, forearmed, and ready to deal with any challenge.

Seeing is believing with Visual Insights

Get a comprehensive view of your brand and customers - including real-time sentiment analysis -  with AI-powered visual technology that detects brand logos and text within images across all of your digital channels.

Turn reactive into proactive with Smart Alerts

With AI-based crisis detection, you can identify PR issues at the very earliest stage — giving you time to inform stakeholders and develop strategies before the storm hits. You can even detect sudden changes or anomalies in competitor activities … so your team is the first to know and take action.

Research without limits with Listening Explorer

Say goodbye to data limits and sampling: Sprinklr gives your team a quick and easy way to analyze 5 years of AI-enriched historical data, surface trends, and key insights across social and digital sources.

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How McDonald’s keeps their customers lovin' it.

Driving growth with data

With Modern Research, McDonald’s collects customer data across 35+ digital channels — and leverages it to drive creativity, growth, efficiency, and competitive advantages.

Building better experiences

Sprinklr helps McDonald’s put customers at the center of their business decisions by listening to them in real-time across social, digital, and messaging channels.

Protecting the Brand

McDonald’s uses Smart Alerts across its business units to keep everyone up-to-date on potential brand headlines and important customer feedback.

Sprinklr Named Leader in The Forrester Wave™ – Social Listening Platforms, Q4 2020

Recognized again by Forrester Research as a Leader in Social Listening, Sprinklr Listening covers the broadest range of social networks, messaging platforms, and taps into millions of publicly available news and review sites, forums, and blogs.

Read the report
“Sprinklr Good for Large Companies”

 “At our company, we manage multiple channels across several states, and each channel has a unique audience and voice. Sprinklr makes social media management and tracking metrics easy.”

- Review on G2

Explore The World’s Most Influential CMOs 2020.

  • Access profiles of all 50 CMOs on the list

  • Unlock 20 valuable charts exploring mentions, trends, and coverage drawn from Sprinklr Modern Research

  • Capitalize on insights from our 6 best practice spotlights

Customers are sharing billions of unsolicited opinions across the digital world.

Filter out the noise — and focus on the conversations that matter.

Give us a few minutes, and we’ll show you how you can turn your brand, customer, and market data into insights that inform better decisions, build smarter strategies, and drive measurable results.

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