Sprinklr helps World Health Organization use Messenger from Facebook to Combat COVID-19 Misinformation 

NEW YORK, NY —  April 16, 2020 – Sprinklr, the Modern Customer & Citizen Experience Management (CXM) Platform, today announced it is helping the World Health Organization (WHO) deliver accurate information on COVID-19 by making the WHO Health Alert interactive service available on Messenger from Facebook. As a result, WHO will be able to quickly scale the WHO Health Alert service, making information on COVID-19 available while combating misinformation. The WHO’s Health Alert interactive service can now be accessed in English, French, Spanish, and Arabic through WHO’s official Facebook page by selecting “Send Message” or through the dedicated Messenger link.

Sprinklr’s integration with Messenger gives WHO a platform to manage millions of interactions. With Sprinklr’s support, WHO was able to quickly deploy the WHO Health Alert on Messenger. This AI-powered bot makes it possible for users to ask questions and instantly get information about COVID-19. 

In many of the regions hit hardest by COVID-19, total messaging through Facebook’s family of apps has increased by more than 50% and the WHO Health Alert service has already reached 12+ million people via WhatsApp. With this transition into Facebook’s Messenger, WHO Health Alert has the potential to reach 4.2 billion people – helping people protect themselves from COVID-19, prevent its spread, and understand the facts related to the disease.

There are also plans to launch this service over Google Business Messaging, Apple Business Chat, and Line (and others to ensure global reach) with new features to be added soon.

Sprinklr Citizen Experience Management Platform

The WHO Health Alert service bot is a feature of Sprinklr's new Citizen Experience Management Platform. Sprinklr Citizen Experience Management is helping organizations make informed decisions, combat misinformation, and ensure that citizens get the facts they need. Learn more about Sprinklr’s Citizen Experience Management Platform here: https://www.sprinklr.com/government/ 

Comments on the News: 

“As COVID-19 continues to spread around the world, people need verified sources to turn for information and answers they can trust. And they need it on the channels they use most every day,” said Ragy Thomas, CEO & Founder, Sprinklr. “Every feature in Sprinklr was built over the past 10 years to support a moment like this, providing organizations a way to receive and respond to people 1-to-1, at massive scale, on any modern channel. It’s a privilege to partner with WHO and Messenger to support the work being done to keep people safe and informed during this crisis.” 

“We’re so pleased that Sprinklr has partnered with the WHO to create this important activation on Messenger,” said Stan Chudnovsky, VP of Messenger. “Delivering accurate information reliably to people during this time is critical, and we’re grateful that Sprinklr has joined our efforts to provide services to important health organizations like the WHO.”

Additional Resources:

WHO press release 
Messenger’s blog post 

About Sprinklr

Sprinklr (@Sprinklr) is the world’s leading Customer & Citizen Experience Management (CXM) platform. We help organizations reach, engage & listen to customers & citizens across 24 social channels, 11 messaging channels and hundreds of millions of forums, blogs, and review sites. Sprinklr is a global company with 25 offices in 16 countries.  

 About the World Health Organization (WHO)

The World Health Organization (WHO) is building a better, healthier future for people all over the world. Working with 194 Member States, across six regions, and from more than 150 offices, WHO staff are united in a shared commitment to achieve better health for everyone, everywhere. Together we strive to combat diseases – communicable diseases like influenza and HIV, and noncommunicable diseases like cancer and heart disease. We help mothers and children survive and thrive so they can look forward to a healthy old age. We ensure the safety of the air people breathe, the food they eat, the water they drink – and the medicines and vaccines they need.