Join enterprise leaders proving their AI investments at CXUnifiers 2026

HomeSprinklr ServiceReporting and Analytics

CONTACT CENTER ANALYTICS SOFTWARE

Scale actionable insights from contact center to other parts of the organization seamlessly

Empower your organization to innovate products, improve processes and drive efficiency — with actionable insights from billions of data points across 30+ channels.
Scale actionable insights from contact center to other parts of the organization seamlessly

Ensure continuous improvement with real-time insights

Drive positive business outcomes by visualizing customer journeys and monitoring agent activity in real time.

Track customer experience at every touchpoint

Monitor end-to-end customer journey and analyze each interaction data using multi-level drill downs to improve your customer experience. 

Track customer experience at every touchpoint

Monitor critical events and react instantly

Gain actionable insights into your business operations at multiple levels. Track important KPIs, respond to critical events and focus on continuous, real-time improvement.

Monitor critical events and react instantly

Optimize team performance and productivity

Create multi-level dashboards in minutes for queues, locations, agents and interactions — and track KPIs, team performance and daily targets.

Optimize team performance and productivity

Transform your contact center as the strategic differentiator for your brand

Gain a single source of truth with real-time AI-powered conversational analytics across customer feedback, agent quality and performance.

Access intelligence on every customer conversation 

Gain real-time insights on significant moments in customer conversations using AI-driven sentiment analysis to manage escalations effectively. 

Access intelligence on every customer conversation 

Generate agent quality scores using AI 

Uncover scoring and reasoning insights on key QA parameters using custom-built industry-specific AI models. Use these insights to identify areas of improvement and coaching opportunities.

Generate agent quality scores using AI 

Ensure compliance and quality 

Give your supervisors complete visibility into cases and analyze key insights — channels used, customer sentiment, agent behavior — to guide decisions on agent self-learning, coaching and engagement strategies. 

Ensure compliance and quality 

Gain intelligence across the board

Obtain actionable insights with comprehensive, persona-based reports out of the box and drive business-critical decisions for your contact center.

Visualize daily performance 

Enable your contact center agents to monitor their daily performance, hygiene parameters and keep track of their targets.

Visualize daily performance 

Analyze team performance 

Monitor individual agent performance and overall team metrics. Identify trends and root causes of performance anomalies. 

Analyze team performance 

Monitor floor performance

Gain visibility on queue and agent performance in real time — and take immediate actions to improve SLAs and reduce average handling time.

Monitor floor performance 

Stay in control of your service data and analytics

Customize how service data is visualized, securely extend it into your analytics environment, and control access across teams.

Build and share analytics around your business needs

Build dashboards using ready-to-use widgets and 5,000+ metrics. Customize layouts, colors, and annotations, then export reports in multiple formats and schedule distribution to your preferred channels.

Take charge of all data visualizations

Extend service data into your analytics ecosystem

Access raw Service data in Snowflake or BigQuery with a managed pipeline. Transform it into tables, custom KPIs and views. Combine with other enterprise data for analytics in your BI or AI tools.

Export across formats at ease 

Control access to sensitive service data

Manage user access and permissions, controlling data visibility by user groups and properties. Data shared into Snowflake or BigQuery stays isolated and governed through access models.

Enforce access permissions 

Frequently asked questions

Contact center analytics software measures and analyzes contact center metrics to yield deep insights into customer interactions, agent performance and contact center data to help customer service teams create better customer experiences overall.

The key capabilities of contact center analytics software are:

📱Single dashboard: It helps you get a 360° view of customers as you can consolidate data, analyze trends and display real-time metrics like call volume and agent availability to help supervisors make faster decisions. 

📊SLA review: It helps you ensure compliance, track performances against targets, figure out areas for improvement and ensure customer satisfaction by viewing SLA data across agents, teams, regions, products and services. 

🔊AI-powered alerts: You will get automated alerts on critical contact center KPIs as the algorithms analyze call transcripts and customer interactions to detect anomalies or trends and notify relevant parties. Based on this, you could easily avoid potential escalations and CSAT drops. 

💰Operational metrics: It helps you identify inefficiencies and optimize resources in a contact center.  

The benefits are plentiful. With AI-powered contact center analytics software like Sprinklr, you can reduce your contact center costs by up to 30%. Curious? Sign up for a demo of Sprinklr’s contact center analytics software today.

Contact center analytics software improves customer service because:

  • You can analyze customer conversations at scale 
  • You can reduce contact center costs 
  • You can improve agent productivity 
  • You can optimize processes and workflows 
  • You can get insights on customer behavior

Yes, contact center analytics software can integrate with existing systems such as VoIP, IVR, ACD, chat and messaging platforms, workforce management systems and quality management systems. These integrations allow for a more comprehensive view of customer interactions and contact center insights, and enables data-driven decision-making to enhance overall customer service. 

Special note: Find software that offers seamless integrations because it’s the key to comprehensive contact center analytics. Check out Sprinklr’s integrations here.

The key benefits of using contact center analytics software are:

  • Proactive issue resolution 
  • Better customer experience 
  • Better operational efficiency 
  • Personalized interactions 
  • Competitive advantage 

Contact center analytics software helps agents grasp customer needs, preferences and behaviors, empowering them to tailor interactions and enhance customer satisfaction, loyalty and overall experience.

Yes. DataStream supports granular data delivery into your existing Snowflake or BigQuery environment, where your team can combine Sprinklr Service data with CRM, WFM and other enterprise datasets for custom reporting and downstream analytics.