ACTIVE DATA RETENTION
Store customer data from 30+ channels securely — for up to 84 months
When it comes to your customer data, real-time is just the beginning. Active Data Retention gives you control over data storage on the Sprinklr platform — by type and storage length, from 12-84 months — so you always have full access to the data you need to stay compliant, fuel historical and trend reporting, and optimize future campaigns with insights from past.
Sprinklr is trusted by the world's biggest brands
Strengthen your data management strategy
Stay on top of regulatory requirements
Requirements like GDPR, FINRA, and CCPA regulate how long certain types of data must be kept available — and which types must be purged. Active Data Retention can help you stay compliant across 30+ channels.
Use historical data to address key operational needs
Historical reporting, YoY analysis, past case history reviews, and trend analysis are almost impossible with only 12 months of data. Access up to 84 months’ worth — and perform strategic analysis to drive better performance.
Optimize campaigns with years of customer data
Historical data — not just of previous campaigns, but of trends in customer engagement, activity, and interests — can give you the insights to craft more targeted and effective strategies for new initiatives.
Why is an active data retention policy a critical part of any enterprise’s digital strategy?
When it comes to customer data, real-time is just the beginning. Active Data Retention on Sprinklr lets you control data storage by type and duration for better compliance, enhanced reporting, and to optimize campaigns with insights from past performance.
Store and manage customer data for up to seven years with Sprinklr Active Data Retention
Connect with our experts to discuss your specific use cases, and discover how retaining and managing years of valuable customer data on Sprinklr can help you:Uncover business trends and patterns that drive proactive resource alignment, better customer service, and revenue growth.
Capitalize on a richer dataset to increase AI model performance and usability.
Reduce your exposure to risk through adherence to internal and external data retention requirements.
Optimize business performance with a custom extended data retention policy
When it comes to storing and purging customer data objects, one size does not fit all. Sprinklr helps enterprises build customized data retention policies that allow you to adhere to multiple compliance requirements for different active data types — while reducing your storage footprint.
Leverage up to seven years of historical customer data to identify activity and performance trends across an extended timeline — and give your team the insights to make more informed decisions on future strategies. You can even bring this data to life in attention-grabbing presentations and displays.
Building effective AI models requires a broad, deep, and rich data set. Sprinklr Active Data Retention helps you capitalize on customer behavior data gathered over an extensive period of time to improve your models’ performance and accuracy.
