DISTRIBUTED MARKETING PLATFORM
Improve lead conversion by up to 50% with distributed marketing
Empower geographically distributed teams to drive awareness, scale localized engagement and convert more leads across digital channels — all while ensuring complete brand and legal compliance.Execute localized marketing campaigns and help sellers convert more leads
Sprinklr’s Distributed Marketing Platform helps streamline social media management across global business units — no matter where your teams are.Franchise Digital Management
Drive on-brand local campaigns
Enable local business units to collaborate with central marketing teams and execute successful, on-brand marketing campaigns at the local level.
Compliant Digital Selling
Maximize sales conversion
Empower your sales teams to engage prospects and customers on social — and convert more leads through compliant digital selling.
Help distributed teams harness the power of social media
Sprinklr Distributed makes it easy for your central and local teams to collaborate on local campaigns and boost revenue through digital channels.Empower distributed teams to effortlessly engage on social
Equip your teams with an intuitive interface so they can access brand assets, create and schedule digital posts, run localized campaigns, engage prospects on digital and measure performance.
Foster better collaboration between central and local teams
Leverage live chat, lead assignment, escalation support, campaign subscription and more for efficient collaboration with local teams.
Help distributed teams improve performance with local insights
Share location-specific insights on performance, sentiment, competitor benchmarking and trends.
Ensure all social engagement is 100% brand and legal compliant
Mitigate legal costs and risks of non-compliant engagement with Sprinklr’s enterprise-grade governance, approval workflows and AI-based compliance frameworks.Prevent any non-compliant actions
Get automatic alerts for non-compliant messages. Approve, reject or archive incoming and outgoing messages — all from within Sprinklr.
Mitigate any risk with AI-powered governance
Auto-route messages, posts and visual content for approval. Stop publishing of messages with non-compliant words with AI-powered checks.
Ensure right access to the right person
Set up custom roles and permissions to control data access. Restrict platform features and assets based on user levels.
Train local teams on compliance-related best practices
Integrate with training platforms and educate your sales team about your brand’s best practices, social selling and more.
Sprinklr Social is recognized as the industry standard in helping enterprises manage social media at scale
Manage your local campaigns on the go with Sprinklr Empower mobile app
Publish and engage — anytime, anywhere
Grow your business by publishing and engaging with customers across multiple channels from your mobile.
Perform content management
Manage and add posts, content and assets from the mobile app — just like in the platform.
Leverage on-the-go reporting
Continuously monitor your posts and get insights on social performance on mobile.
Reinforce 360° compliance
Ensure compliance across channels and even manage post approvals from your mobile.
Additional features included in Sprinklr Distributed
Next Best Action
Handle tasks efficiently with in-platform prompts on your next best action.
Gamification
Reward high performers and track real-time results on a leaderboard.
Canned Responses
Respond to your customers faster with preset responses.
Onboarding Walkthrough
Simplify platform experience for local teams with built-in tutorials.
Contact Management
Record all contacts and leads in one place and help local teams reach them proactively.
Profile Management
Get alerts on native profile changes; approve or reject changes through Sprinklr.
Smart Scheduling
Auto-schedule posts at recommended times to maximize engagement.
Ad Buy Templates
Leverage pre-filled ad buy templates with defined budget and spend limits.
Social Listening
Source and use interest-based content with Social Listening.
Smart Compliance
Draft on-brand content with AI-powered quality checks.
Email Campaigns
Send targeted, personalized messages to your email list.
Frequently asked questions
A distributed marketing platform is a tool that helps businesses with a wide geographic presence maintain consistent branding and messaging across numerous locations, agents or advisors. It centralizes marketing and social sales efforts to prevent inconsistencies and ensures a cohesive customer experience.
Key capabilities of a distributed marketing platform include:
- Centralized asset management (digital asset management): store and manage marketing assets in one place
- Customizable templates: create content with pre-designed templates
- Role-based permissions: control who can access specific assets
- Localization and personalization: tailor content for regions and preferences
- Workflow and approval processes: automate content review and approval
- Version control: track changes in marketing assets
- Content collaboration: collaborate on content creation and review
- Multi-channel distribution: share content across various channels
- Analytics and reporting: measure campaign and material performance
- Compliance and brand consistency: ensure compliance and adherence to brand guidelines
- Integration capabilities: seamlessly integrate with other marketing tools
- Social media automation platform integration: automate campaign execution
- Scalability: adapt to growing organizational needs
- Security and compliance: protect customer data and meet industry regulations
- AI and personalization: utilize AI for content recommendations and personalization
Interesting Read: How to evaluate a distributed marketing platform
A distributed marketing platform can enhance your social media efforts by enabling the following:
- Consistency in branding: ensures on-brand content at every touchpoint
- Efficient content distribution: streamlines posting and broadens reach
- Customization and localization: tailors content to local preferences
- Scaling social campaigns: coordinates and personalizes campaigns
- Data and analytics: provides insights for optimization
- Enhanced reach: engages a larger audience by centralizing efforts — this can increase earned media value by up to 30%
Yes, a robust distributed marketing platform natively integrates with your existing tech stack including CRM, messaging apps, sales, email marketing software, marketing automation software, advertising platforms, customer support software, business intelligence and reporting tools. For instance, Sprinklr Social integrates with 30+ solutions to bring all your data under one roof.
Using a distributed marketing platform can help your business with the following:
- Increase your lead conversion rates by 1.5x-2x
- Protect your brand reputation through proactive crisis management
- Ensure customers enjoy a consistent brand experience at every touchpoint
- Increase lead generation and achieve sales quotas faster by tapping into relevant conversations (even those that don’t directly involve your brand)
- Identify the best strategies for customer engagement using success metrics using in-depth reporting of various success metrics
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Sprinklr resources
Discover distributed marketing techniques and how companies leverage them to expand their business in multiple locations — while providing a consistent customer experience.
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