DOWNLOAD

Customer-led marketing strategies for tech companies

Drive loyalty and retention by putting customers at the heart of marketing

Only one out of five consumers feel that the tech industry offers the best digital customer experience. Winning technology companies of the future will be the ones that are customer-led. They’ll leverage customer insights to qualify and quantify customer value to optimize end-to-end experiences. 

But customer-led growth requires functions such as product, marketing, and onboarding to come together, build a unified view of the customer’s experience, and collectively optimize for customer value across the customer journey. How can technology companies put customers at the forefront of every decision they make to drive the next wave of growth? Find out in our latest e-book, where we explore:

• How marketers can adapt in this age of cookie-less marketing 

• How businesses can become more customer-led to grow consistently 

• How Sprinklr can help drive demand at scale with strong brand governance and protect your brand through proactive crisis management