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Driving Business Impact with a Unified Social Media Management Platform: A study by ESG

Social media is one of the key touchpoints for today's businesses when it comes to delivering great customer experiences.  

But with 45% of brands using more than 5 tools to manage their CX across channels, there is a huge disconnect between user expectations and customer journeys, which results in dissatisfaction and disconnected experiences. 

Enterprise Strategy Group (ESG) by TechTarget performed a technical analysis of Sprinklr Social Ultimate with a primary goal — to validate the business value Sprinklr brings to a brand's customer experience through its unified platform. This analysis also focused on specific areas of interest including efficiency, performance, risk reduction and return on investment (ROI). 

If your organization is using multiple point solutions to manage your brand’s social interaction and engagement, ESG recommends you take a close look at Sprinklr Social Ultimate.  

Read the complete report below to better understand how a unified social media management can deliver increased business impact, and in turn help you save upto $631K every year in operational costs. 

Report Author: Tony Palmer, Principal Analyst, Enterprise Strategy Group