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Sprinklr Unveils Report on The State of Customer Service in the Middle East

Download the Sprinklr and Martechvibe's State of Customer Service in The Middle East Report to gain valuable insights into the current state of customer service in the Middle East. Discover cutting-edge approaches to elevating customer experience and how businesses are embracing digitization and technology implementation. 

Sprinklr, the leading unified customer experience management (Unified-CXM) platform, in partnership with Martechvibe, is excited to announce the launch of the State of Customer Service in The Middle East report. This comprehensive report sheds light on the trends and strategies within Middle Eastern organizations across the UAE, KSA, and Qatar, as they tackle challenges in customer experience. 

To gather authentic data-led insights, a survey was conducted with 100 customer service representatives from various positions across industries like retail, BFSI, and hospitality. These respondents collectively serve a customer base of over a million users. The report also incorporates viewpoints from customer service specialists through in-depth interviews within the same industries and regions. 

Key Findings from the report include: 

• 43% of respondents want to re-evaluate their customer service tech stack 

• 64% of respondents are developing social monitoring tools for real-time intelligence 

• 65% of respondents are seeking seamless implementation from their technology partners 

• 55% of respondents plan to introduce a 'you said, we act' communication strategy to increase trust and loyalty 

Discover how service organizations are strategically implementing technology and prioritizing value-driven functions by reading the full report.