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The Ultimate Guide to TikTok Marketing

TikTok is the hottest app in town. But it wasn't until 2020, during global lockdowns, that TikTok truly exploded in popularity. With people searching for affordable and creative outlets, TikTok became their go-to hub. 

With a predominantly young audience, TikTok doesn't feel like a corporate boardroom; it's more of a spontaneous house party. This very informality poses challenges for marketers looking to navigate this vibrant platform while preserving their brand's integrity. 

That’s why we’ve put together this guide to make it easier for you to get on top of TikTok.   

• Why being on TikTok makes good business sense 

• How to master TikTok marketing 

• How to do TikTok advertising