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A Marketer’s Guide to Unification: Eliminate Silos, Build Your Brand, and Delight Your Customers

Engaging with modern audiences across a range of digital channels requires brands to produce a steady stream of relevant, consistent content delivered at scale. To keep up, many marketing teams invest in point solutions — on average, 91 of them — for each step in the process. Unfortunately, this approach is not only expensive, but leads to duplicated content, slow workflows, and reduced visibility into campaigns and calendars across teams, business units and regions.

The solution: a unified marketing and advertising platform that can increase speed-to-market by up to 40%. This ebook explores how you can leverage this strategy to optimize your full marketing lifecycle by:

• Centralizing marketing operations and workflows in a single platform 

• Increasing ROI and speed-to-market by unifying the full marketing lifecycle from strategy to production to execution to analytics

• Improving operations and collaboration between marketing teams with powerful AI and automation solutions

• Reduce bottlenecks and break down silos by eliminating point solution chaos