Social Media Glossary

The Sprinklr social media glossary hosts the current definition and explanation of key terms and acronyms used in social media marketing and management. Find your desired term by using the search functionality or the alphabetical pagination below.

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1437

A

ad scheduling audience segmentation

B

blue checkmark boosted post brand advocate brand authenticity brand mention brand persona brand voice

C

call to action or cta carousel ads carousel posts cfbr click-through rate (ctr) clickbait community manager content curation cost per click cost per engagement cost per view cpm cross-posting cross-promotion crowdsourcing

D

dark social delulu dm

E

employee advocacy

F

facebook business manager facebook reach facebook retargeting feed follow friday fyp

H

hashtag

L

link in bio lookalike audience

M

macro influencer marketing funnel mega influencer micro-influencer microblogging multilingual sentiment analysis

N

nano-influencer national boyfriend day newsjacking niche marketing

O

ok boomer open graph outbound marketing owned media

P

paid social pinterest board

R

real-time marketing regram remarketing repost retweet rich pin

S

shoppable post social bookmarking social inbox social media etiquette social media handle social proof social selling sov sponsored post subscribers

T

tbf throwback thursday twitter list

U

utm code

V

verified profile

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