Blue Checkmark

What does blue checkmark mean?

The connotation of that blue tick in social media terms? Blue checkmark or rather verified badge in “Insta-lingo’’ is a symbol adopted by social media platforms like Instagram, X and TikTok to show that an account is genuine and belongs to a well-known public figure, a celebrity or a brand. This badge helps users identify legitimate accounts such as those belonging to well-known individuals or organizations and avoid impersonators. 

Key benefits of a blue checkmark:  

• Protects against fake accounts and impersonators. 
• Builds trust with followers, who can be sure they are engaging with the official account itself. 
• Often grants access to additional features and tools on the platform, such as priority customer service, advanced analytics, insights on audience demographics and the ability to add links in stories or bios — which can strengthen social media engagement and marketing efforts. 

Now that you understand the definition of a blue checkmark, let’s jump into how to use a blue checkmark on social media.  

How to get a blue checkmark on social media

To obtain a blue checkmark on social media, the account owner typically needs to provide identification or other verification information to the platform. Once an account is verified, the blue checkmark will appear next to the account name.

Source 

• On Instagram, users can request verification by going to their profile settings and submitting an application with identification documents. 
• On TikTok, verification is generally initiated by the platform based on factors like account popularity and community guideline adherence. 
• On X, users can subscribe to X Premium to receive a blue checkmark or can apply through the account settings by providing necessary documentation and meeting the platform’s criteria for public interest.