Brand Advocate

What does brand advocate mean? 

A brand advocate refers to an individual who actively supports and promotes a brand, product or service, often through word-of-mouth and social media. These advocates are typically repeat and loyal customers who have had positive experiences with the brand and voluntarily share their enthusiasm with others — helping to spread brand awareness and drive engagement.  

Brand advocates can be customers, employees or influencers who naturally endorse the brand's value.  

Key benefits of brand advocates:  

• Brand advocates provide authentic testimonials and reviews, which potential customers are more likely to trust than traditional advertising. 
• Advocacy from loyal customers generates organic promotion, reducing the need for expensive marketing campaigns. 
• Engaging with and recognizing brand advocates can strengthen their loyalty and encourage continued support. 

Now that the definition of a brand advocate is clear, let’s jump into how to use brand advocates on social media.  

How to use brand advocates on social media 

• Respond to their posts, thanking them and sharing their content. 
• Offer your advocates early access to new products, special discounts or exclusive content. 
• Develop a space, such as a Facebook group or community forum, where advocates can share their experiences, tips and stories related to your brand. 

 But, when to use these brand advocates? 

• New product releases. Utilize advocates to create buzz and excitement by sharing their reviews and unboxing experiences. 
• Promotional campaigns. Encourage them to participate and amplify your reach. 
• Crisis situations. Rely on them to share positive stories and reinforce the brand’s values and strengths.