Brand Persona

What does brand persona mean?

Brand persona is the personification of your brand – its goals, how it wishes to present itself to consumers and what it has to offer. It sets your brand apart from the crowd and constitutes everything that differentiates your brand – its colors, fonts and even a brand voice.  

But why establish a brand persona at all? Because it serves many purposes, including: 

• Brand differentiation: In a crowded market, a well-crafted brand persona gives you an edge. 
• Emotional connection: It touches an emotional chord with your audience, fostering loyalty. 
• Humanization: It gives personality to a faceless entity, which imbibes admiration and trust. 

How to build a brand persona

In order to craft a social media persona for your brand, here is the game plan: 

Define your brand’s goals, mission and vision. Align them to your target audience’s aspirations and pain points. 

Select the right platforms. They should be the ones where you and your audience is the most active. Tailor your persona to match the platform’s vibe. 

Devise a brand voice. It should be distinctly you and align with your offerings. For instance, a health supplement brand should speak in a positive, uplifting voice. 

Use visuals wisely. Your colors, typography and layouts should complement your brand voice to inspire trust. 

Maintain consistency. No matter the platform, stay true to your brand persona and visual identity.