Carousel Ads

What does carousel ad mean? 

A carousel ad is a single ad with multiple swipeable images or slides. This interactive ad format is used on social media platforms and even messaging platforms like WhatsApp and Messenger. They are more interactive and engaging and help pack more value than static ads. Brands can showcase multiple products/services and deals in one pack, making this a value-packed format that’s hard to scroll by. 

A single carousel ad can include: 

• Up to 10 images (on Meta platforms like Instagram and Facebook) 
• A headline, description, link and call to action button on every image (called a “Card”) 

Source 

Marketers can use carousel ads to tell a cohesive story, explain a multi-step process or highlight features, products and deals to drive conversions on social media. 

Now that you understand the basics of carousel ads, let’s dive into the top ways to use them effectively.  

How to use carousel ads: 8 effective ways 

• Showcase multiple products and service offerings of your company 
• Elaborate on the features and benefits of one product  
• Tell a visual story that piques curiosity 
• Explain a process step by step 
• Create a panoramic story 
• Promote your event with details, agenda and speakers on cards 
• Retarget lost customers by flashing abandoned cart products 
• Show social proofs