CFBR (Commenting For Better Reach)

What does CFBR mean? 

CFBR, otherwise known as “Commenting For Better Reach” is a social media strategy used by users or businesses to comment on others’ posts to improve their own reach and visibility. By doing so, it’s more likely to appear in the followers’ feeds due to social media algorithms favoring highly engaged content. 

CFBR is widely used among users on LinkedIn and Facebook and is highly recommended by many social media marketing professionals as a way to increase engagement and reach. 

This method began gaining traction during the tech layoffs of late 2022, as job seekers used it to increase the reach of their posts. 

Benefits of CFBR: 

• Such comments increase the likelihood of your content being seen by a broader audience. 
• It helps to connect and build relationships with other users or professionals by initiating discussions. 
• It helps brands build credibility and position themselves as thought leaders by consistently leaving valuable comments. 
• It helps recruiters improve the visibility of job posts and attract potential candidates. 

Now that the CFBR meaning is clear, let’s jump into how to use CFBR on social media. 

How to use CFBR on social media 

To make the most of using CFBR, try these best practices: 

• Leave meaningful and relevant comments to build genuine engagement and trust. 
• Comment on posts from popular accounts or influencers to increase visibility among their followers. 
• Regularly participate in discussions to maintain and grow presence on the platform.