Community Manager

What does community manager mean? 

In the context of social media marketing, a community manager is a person entrusted with the vital role of making, managing and expanding online communities around your brand, product and services.  

The community manager’s role encompasses: 

• Setting and executing social media campaigns to engage communities and drive outcomes 
• Creating and curating content for campaigns, adhering to brand guidelines 
• Engaging and responding promptly to comments and mentions to maintain relationships 
• Monitoring and analyzing trends in user behavior and preferences 
• Advocating for the brand and driving cross-sells and upsells 
• Moderating discussions in the community, ensuring decorum at all times 

Now that you understand who a community manager is, let’s discuss the tools they need for efficient operations. 

How to empower community managers 

Modern community managers need a robust tech stack to help them with their tasks, including: 

• Social listening software to have a finger on the community’s pulse around your content and campaigns 
• Social media management tools to publish and track campaigns, respond to comments timely 
• Social media monitoring tools to keep track of trending themes, creators and influencers 
• Community forum software to centralize community discussions and to gamify the experience 

In place of using siloed, point solutions for each of the above, it’s wise to get a one-in-all unified software like Sprinklr to keep all your data in one place and save time and costs.