Content Curation

What is content curation?

Content curation is the process of finding, selecting and organizing existing content from various sources and presenting it in a meaningful way to a specific audience. Content curators search the web for content related to a specific topic, industry or interest and then share these curated pieces of content (articles, videos, social media posts, blog posts, infographics) through their own social channels. Collecting and presenting content already created by others instead of creating new content helps streamline the content marketing process and provides value to the audience.   

Benefits of content curation: 

• Efficiency and cost-effectiveness: Curating content costs less and saves time compared to creating new content. 
• Establish thought leadership: Sharing relevant and high-quality content demonstrates your knowledge and authority in your industry, enhancing your credibility. 
• Enhanced social media engagement: Regularly sharing valuable content keeps your audience engaged, encourages interaction and builds a loyal following. 

 Now that you understand the definition of content curation, let’s jump into how to use content curation on social media.  

How to use content curation on social media

• Share a variety of blogs, articles, videos, infographics and social media posts to keep things interesting. 
• Look for quality content from trusted sources to share with your audience. 
• Provide your own analysis on the curated content to add value and demonstrate your expertise. 
• Try tools like Feedly, Pocket, Curata or Sprinklr to make finding and managing content easier. 
• Pay attention to what content your audience likes and adjust your social media content strategy to keep them engaged.