Cross-posting

What does cross-posting mean?

Cross-posting is the act of publishing the same content across all your social media platforms to widen its reach, garner more engagement, build your social media presence and save time and effort.

For busy executives who manage multiple social platforms, cross-posting delivers multiple benefits, including: 

• More reach: Your content reaches more people when it’s posted across multiple platforms. 
• More engagement: You engage users on many platforms at once. 
• Consistent brand messaging: Cross-posting ensures you speak in the same brand voice on all channels. 
• Low effort: You can adapt the same post for every target platform which is less labor-intensive than building new posts from scratch. 

However, cross-posting comes with its set of challenges. Your followers might not enjoy watching the same content on all their feeds and you might not garner the same engagement on all platforms.  

With the meaning of cross-posting sorted, let’s discuss its best practices. 

How to do cross-posting in social media effectively

Be mindful of the following when you cross-post your content: 

💫 Adapt to the target platform: Know the platform’s rules and algorithms and align your content format and copy to it. 

📜 Consider content formats: Try repurposing existing social media content so it matches the platform’s vibe.  

🔎 Know your audience: Analyze your audience deeply, sharing targeted content that attracts likes, shares and comments.