Cross-Promotion

What does cross promotion mean?

Cross-promotion, also known as cross-promotional marketing, is a strategy where two or more brands collaborate to promote their products or services to their audiences. This cooperative approach uses each brand's strengths and customer base to mutually benefit all parties involved — enhancing visibility and reach.  

Cross-promotion can also be internal when a brand promotes its content across all its channels.  

Key benefits of cross-promotion:  

• Access to new audiences: Cross-promotion allows brands to tap into new audiences beyond their existing customer base, leading to potential lead generation and sales growth. 
• Cost savings: By sharing the costs of social media marketing efforts, it can be a more cost-effective way to promote products or services. 
• Enhanced credibility: Partnering with a trusted brand can help boost the credibility and perceived value of your own brand. 
• SEO gains: Increased social signals from multiple platforms can boost search engine rankings, improving overall online visibility. 

Now that you understand the definition of cross-promotion, let’s jump into how to use cross-promotion on social media. 

How to get started with cross-promotion on social media

• Define clear objectives for your cross-promotion efforts, such as increasing brand awareness, driving traffic or boosting sales. 
• Select a partner whose audience, values and goals align with yours. Ensure their products or services complement your offerings without direct competition.  
• Identify the most effective channels for your target audience. Social media platforms like Instagram, Facebook and X are popular choices to cross-promote. 
• Run joint social media contests, giveaways or co-create content that you can share with each other's followers. 
• Create co-branded products, services or discount codes that you can promote together. 
• Organize co-hosted workshops, classes or online events to reach new potential customers.