Employee Advocacy

What does employee advocacy mean? 

Employee advocacy is the practice of promoting your brand via your employees’ professional and social networks. Employee advocacy is a powerful tool using which employees post about the company culture, products, offers, recruitment drives and events. 

Take Dell for instance. It encourages employee advocacy, recognizing the vital role it plays in building brand credibility. Dell folks post not only about the company products and news, but also personal stories about the company culture and work-life balance, showing Dell in a positive light. 

How do companies benefit from employee advocacy?

Companies benefit from employee advocacy in many ways: 

• Authenticity: Employee posts come across as more genuine than advertisements or branded posts. 
• Brand amplification: Company news, announcements and products reach more eyes and ears through the employee networks. 
• Talent attraction: Employee-turned-advocates showcase positive company culture, helping attract potential hires. 
• Thought leadership: Employees can establish themselves as opinion makers by posting thoughtful content. 
• Controlled messaging: While employee advocates enjoy autonomy, there are social media guidelines to regulate postings. 
• Employee engagement: Employees feel more connected to the company and become a partner in the journey of success.