Facebook Retargeting

What does Facebook retargeting mean? 

Facebook retargeting is a Facebook advertising strategy designed to target individuals who have previously visited your site. If these visitors leave without making a purchase, they are shown relevant ads the next time they log into Facebook, increasing the likelihood of future social media conversions. This technique keeps businesses in contact with users who may have previously shown an interest in their products or services.  

Key benefits of Facebook retargeting:  

• Compelling users that have visited the site to buy something is not an easy task, but through Facebook retargeting the chances of turning those visits into sales are higher. 
• Tailored ads that show products the visitors have previously viewed making the advertising more relevant and effective. 
• Regularly appearing in your audience's feed helps strengthen your brand's social media presence and keeps it top-of-mind. 

Now that the meaning of Facebook retargeting is clear, let’s jump into how to use it on social media. 

How to use Facebook retargeting on social media 

• Add the Facebook Pixel to your website to track visitor activity. 
• Use the Facebook business interface to create a custom audience based on website traffic. 
• Create ads that are relevant to the interests and behaviors of your tracked audience. 
• Tailor ads to specific audience segments for improved click-through and conversion rates. 
• For maximum effectiveness, show ads during the times your audience is most likely to be online.