Macro Influencer

What does macro influencer mean? 

A macro influencer, typically with 100,000 to 1 million followers on platforms like Instagram, YouTube or TikTok, is an influential figure within their niche. They create high-quality content and engage with their audience, making them ideal partners for brands aiming to reach a large, engaged audience.  For example, Lily Pebbles, who has 430,000 followers on Instagram, posts high-quality content on a wide range of topics from home decoration and lifestyle to fashion and food. This type of diversification helps her reach a wider audience. 

Source 

Key benefits of macro influencers:  

• Their large following allows brands to amplify their message to a broad audience and boost brand awareness.  
• Seen as experts in their field, macro influencers sway followers' opinions and purchasing decisions.  
• Macro influencers can direct significant traffic to websites, driving online sales and ROI for brands. 

Now that you understand the meaning of macro influencer, let’s explore how to use them on social media.  

How to use macro influencers on social media 

• Partner with macro influencers to create sponsored content, product endorsements or brand ambassadorships. For instance, a tech brand might collaborate with a tech influencer on YouTube to review and promote a new gadget. 
• Work with macro influencers to develop high-quality, engaging content that resonates with their audience. This can include tutorials, product reviews, unboxing videos and behind-the-scenes looks. 
• Use their credibility to enhance your brand’s reputation and influence in your niche.