Open Graph
Learn the meaning of Open Graph and its impact on social media.
What does Open Graph mean?
Open Graph or OGP is a set of metatags that developers can use on their webpage HTML to control how their webpage preview appears on various social media platforms where it’s shared. It’s an internet protocol devised by Facebook to standardize metadata of webpages and it influences preview aspects such as its title, description, URL and thumbnail image.
There are four major benefits of using an Open Graph effectively: -
- Enhanced engagement: Your page attracts more likes, clicks and reshares owing to its better presentation
- Controlled presentation: You control how your page looks on social media
- Platform consistency: Your page looks consistent across all platforms
How to use Open Graph in your web pages?
To use Open Graph in your web pages, follow these steps: -
- Open Graph tags are metadata added to the <HEAD> section of your HTML that provides information about your webpage to social media platforms. The most common OG tags include:
- og:title: The title of your page
- og:description: A brief description of the page
- og:image: The URL of an image that represents the content
- og:url: The URL of the page
- og:type: The type of content (e.g., article, website, video, etc.)
- Customize Open Graph tags for different pages of the website to reflect the content of each page accurately
- Use tools like Facebook Sharing Debugger to see if your page appears as intended.
- Regularly review and update your Open Graph tags to make sure they stay relevant and accurate.
Further reading
Additional Glossary Terms to Know