Outbound Marketing

What is outbound marketing?

Outbound marketing, also known as “push” marketing, is a traditional marketing approach that involves actively reaching out to potential customers through various channels like email, phone calls, direct mail and paid advertising. 

It aims to "push" your brand or product to potential customers instead of waiting for them to find you.  

Benefits of outbound marketing: 

• Generating leads and sales: Effective for directly reaching potential customers and driving immediate actions. 
• Building brand awareness: Paid advertising and other direct channels can introduce customers to your product or service and help them learn more about what you offer. 
• Reaching a wider audience: Utilizes various channels to connect with a broad and diverse audience. 

Now that you understand the definition of outbound marketing, let’s jump into how to use outbound marketing strategies on social media. 

How to use outbound marketing on social media

• Brands use outbound marketing to create awareness and excitement around new product launches, reaching a wide audience quickly. 
• Organizations promote upcoming events, such as conferences or webinars, through email blasts and social media ads to ensure high attendance. 
• Companies entering new markets or targeting new demographics use outbound techniques such as digital selling to quickly establish their presence. 
• When undergoing a rebrand, businesses use outbound marketing to communicate the change and the new brand identity to the public. 
• Firms use outbound calls or emails to re-engage dormant leads, providing updates on new offerings or changes that might interest them.