Owned Media

What is owned media?

Owned media refers to any online content or channel that a brand creates, controls and distributes themselves. It includes assets like websites, blogs, social media profiles, email lists and mobile apps. It allows businesses to have complete creative control over their social media messaging and target their audience directly. 

For example, a company's blog where they publish articles about their products and industry trends is an owned media channel. 

Key benefits of owned media: 

• Complete control: Brands can shape their messaging and design to fit their specific needs and audience preferences. 
• Cost-effective: Utilizing owned media channels is more affordable than paid advertising, as there are no recurring costs for reaching your audience. 
• Direct customer engagement: Owned media allows for direct interaction with customers, building relationships and trust. 

Now that you understand the definition of owned media, let’s jump into how to use owned media on social media. 

How to use owned media on social media

• Content creation: Regularly update your social media profiles with valuable content that resonates with your audience. This can include videos and infographics. 
• Engagement: Actively engage with your followers by responding to comments, sharing valuable information (industry news, helpful tips, behind-the-scenes insights about your brand) and participating in conversations. 
• Promotion: Use social media to promote your owned media assets. Share links to your blog posts, newsletters and other content to drive traffic back to your website.