Rich Pin

What is a rich Pin?

A rich Pin is a type of Pinterest post that automatically syncs information from your website to your Pins. It works by automatically pulling in metadata from the linked website.  

They add extra details like pricing, availability and descriptions directly to the Pin itself, making it more informative and engaging.  

Examples of rich Pins: 

📌 Product Pins: Showcase products with real-time pricing and availability. 

📌 Recipe Pins: Include ingredients, cooking times and serving sizes. 

📌 Article Pins: Display the headline, author and story description. 

📌 App Pins: Feature an install button for easy app downloads. 

Benefits of rich Pins: 

• Enhanced user experience: Provides users with additional information, such as real-time pricing and availability. By adding valuable context to your content, it leads to increased brand awareness, higher click-through rates and more conversions. 
• Increased social engagement: Rich Pins are more likely to capture users' attention and drive clicks. 
• Improved SEO: Extra information helps make your pins more searchable, increasing visibility. 

Now that you understand the definition of a rich Pin, let’s jump into how to make the most of them.  

How to use rich Pins

To take advantage of rich Pins, you'll need to ensure your website is properly set up to provide the necessary metadata. This typically involves adding specific meta tags to your website's HTML code. Once your rich Pins are enabled, you can start incorporating them into your Pinterest marketing strategy.  Some best practices include: 

• Choose high-quality, eye-catching images to accompany your Rich pins and make them stand out in the feed 
• Craft concise, keyword-rich titles and descriptions to improve the discoverability of your rich Pins 
• Categorize your rich Pins appropriately to ensure they appear in front of the right audience 
• Track social metrics like click-through rates and conversions to continually optimize your rich Pin strategy