Shoppable post

What does a shoppable post mean?

A shoppable post is a type of social media content on channels like Instagram and Facebook that lets users directly purchase products featured in the post without leaving the platform.  

Shoppable posts are leveraged to optimize shopping experience such that customers could purchase the product as soon as they discover it. The benefits of shoppable posts include: - 

1. Seamless buying experience 
2. Enhanced product discovery 
3. More conversions 

How to create a shoppable post? 

Now that you understand what shoppable post is and its benefits, let’s understand how to create a shoppable post: - 

1. Set up your digital shop 
   Choose a social media platform that supports shoppable posts, such as Instagram, Facebook or Pinterest and set up your shop leveraging each platform's business tools. 
2. Create content
   Select products you want to feature and take high-resolution images or videos to showcase key features and benefits. 
3. Tag your products 
   Publish the image or video of your product on the chosen platform. Use the platform’s tagging feature to add product tags to your post.   
4. Add product details 
   Provide crisp and engaging descriptions for your tagged products and if there are any promotions or discounts available. Include a direct link to the relevant product page to make purchasing easier for customers. 
5. Publish and promote 
   Once the post is tagged and the description is ready, publish it. You can further increase visibility using paid ads and share it across different social media channels.