Social Bookmarking

What is social bookmarking?

Social bookmarking (SB) is the practice of saving, organizing and sharing web pages and online content on dedicated platforms. It facilitates discussion and resource sharing within a rigidly tagged and organized taxonomy, making bookmarks accessible from any device and fostering a structured community. 

Users can save links to their favorite content and categorize them with tags, making it easier to find and share later. Popular social bookmarking platforms include Pinterest, Reddit and Digg. 

Benefits of social bookmarking: 

• Content discovery: Helps users find new and relevant content based on tags and categories. 
• Traffic generation: Drives traffic to websites through shared links, increasing visibility. 
• SEO benefits: Creates backlinks, enhancing search engine optimization and improving rankings. 
• Community engagement: Builds interaction among users, allowing them to discuss and share insights on various topics. 

Now that you understand the definition of social bookmarking, let’s jump into how to use social bookmarking on social media. 

How to use social bookmarking on social media

• Choose a social bookmarking site that fits your brand's target audience and goals, like Pinterest or Reddit 
• Use a platform like Pinterest to organize and store valuable links (blog posts, product pages, industry-related articles) for easy reference by your audience 
• Join discussions on sites like Reddit, share insights and engage with users to build visibility and credibility 
• Bookmark your content on high-domain authority sites to improve search engine rankings and drive traffic 
• Tag your content appropriately to make it easily discoverable by others 
• Like, comment and share others' bookmarks to build connections and establish authority 
• Join relevant groups and interact directly with users to foster discussions about your brand