Social Selling

What does social selling mean? 

Social selling is a modern strategic way of prospecting and selling using social media. Unlike traditional brick-and-mortar selling, cold calling or website selling, social selling relies on genuine relationship building and personalization to drive sales. Brands go out on social media platforms showcasing their products and services, connecting with prospects, understanding their preferences and selling to them. 

Key features of social selling include: 

• Build relationships via valuable content, influencer marketing and social media collaborations 
• Show social credibility by sharing positive testimonials, and user-generated content (UGC) 
• Adapt to changing market landscape and buyer behavior by listening to social cues and chatter 

Now that you understand the meaning of social selling, let’s dive into its common mistakes. 

How to avoid common social selling mistakes 

Social selling can be a gamechanger for brands that are able to side-step these pitfalls: 

1. Being too salesy. Nurture a relationship with your audience first. 
2. Neglecting social etiquette. Aggressive pitching can turn people off. 
3. Not listening. Listening to your audience’s sentiments and preferences. 
4. Ignoring criticism. Handling negative feedback with grace is vital. 
5. Respecting privacy. Be mindful of privacy settings during outreach.