10 Best AI Tools for Marketing Teams in 2025

Explore the 10 best AI tools for marketing that top brands are using to level up their marketing game and grow smarter and faster than ever before.

The marketing industry has become a prime example of AI’s disruptive influence. A recent study revealed that 80% of marketers believe AI will revolutionize the industry within the next five years.

And honestly, it’s not hard to see why. These tools aren’t just here to make your life easier—they’re here to make everything better. Sharper campaigns. More orchestrated customer journeys. Smarter decisions.

So, let’s not waste another second. We’re diving into the kinds of AI tools reshaping marketing today, along with the ones you’ll definitely want on your watchlist for 2025.

Types of AI Tools for Marketing

AI-powered marketing tools fall into several categories, each serving a specific purpose. Here are the top types you need to know:

1. Social media management tools

Social media is the cornerstone of modern marketing, but managing multiple platforms can feel overwhelming. AI-driven social media management tools step in to simplify the process by:

• Scheduling posts automatically to maintain consistent engagement.
• Analyzing post performance to understand what works (and what doesn’t).
• Recommending the best times to post to maximize reach and engagement.

2. Content creation tools

AI-powered content creation tools help marketers generate blog posts, social media captions and even video scripts in minutes, saving time while maintaining quality.

3. Analytics and insights tools

Data holds the key to better decision-making, but deciphering it can be overwhelming. AI powered social media analytics tools simplify this process by:

• Aggregating data from campaigns and customer interactions into actionable insights.
• Tracking customer behavior trends to identify opportunities and refine strategies.
• Providing real-time updates on campaign performance to course-correct quickly if needed.

4. SEO optimization tools

Search engine rankings can make or break your marketing efforts. AI-powered SEO tools help optimize content, conduct keyword research and improve overall visibility.

5. Marketing automation and CRM tools

AI-powered marketing automation and CRM tools enhance customer relationships by:

• Tracking customer interactions across email, social media and websites.
• Automating email campaigns, follow-ups and reminders.
• Predicting customer needs and behavior to create more personalized experiences.

6. A/B testing and personalization tools

Marketing isn’t one-size-fits-all. AI tools for A/B testing and personalization help you:

• Experiment with different campaign elements (like headlines, images, or CTAs) to find what resonates most.
• Personalize customer experiences based on real-time behavior and preferences.

In short, these AI tools for marketing help you optimize campaigns and build stronger customer connections.

7. Influencer marketing tools

These tools simplify the process of finding, collaborating with and managing influencers, ensuring campaigns drive the intended results. In addition, influencer marketing and campaign tools help businesses connect with the right creators to amplify their message, making influencer partnerships more strategic and less time-consuming.

Now that we’ve categorized the AI marketing tools, let’s dive deep into the best AI tools in marketing you need on your radar for 2025.

For innovative AI use cases, check out our blog Going Beyond Run-of-the-Mill GenAI Use Cases to Deliver Exceptional Experiences in 2025 and Beyond.

Top 10 AI tools for marketing in 2025

Let’s dive a bit deeper into each one.

1. Sprinklr

Best used for: Social media listening, advertising, engagement, commerce, analytics and reporting.

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Sprinklr is an all-in-one social media management platform for listening, advertising, engagement, commerce and analytics. The platform empowers mid-sized, enterprise and large enterprise companies to deliver a consistent brand experience across 30+ digital and social channels. In addition, generative AI capabilities are deeply integrated into the platform to drive use cases like content ideation, copy creation and review, translation and more.

With modules like Sprinklr Insights, Sprinklr Social and Sprinklr Marketing, this platform brings everything you need under one roof. It’s the ultimate unified AI tool for modern marketing and social media management.

Sprinklr Social

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Overview: Sprinklr Social enables you to manage, analyze and execute social media advertising strategies from one centralized platform.

🚀 Key features:

• Omnichannel publishing: Schedules and publishes social media posts across multiple social platforms from a single dashboard.
• Content planning with GenAI: Generates AI-suggested captions, post ideas and visuals tailored to your audience across all social media platforms.
• Real-time analytics: Tracks the performance of campaigns with in-depth metrics and insights and optimizes ongoing campaigns for better ROI.
• Social CRM integration: Syncs customer interactions from social platforms with your CRM tools. This enables you to personalize customer interaction on social media.
• Audience insights: Analyzes influencer audience demographics, engagement behavior and preferences to create highly personalized campaigns.

Also Read:Impact of Social Media Marketing on Businesses

Sprinklr Insights

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Overview: Sprinklr Insights offers cutting-edge consumer, competitor and market analysis with unmatched accuracy. Designed as an AI-first consumer intelligence suite, it unifies data from over 30+ channels to deliver a comprehensive understanding of what’s happening in your market.

🚀 Key features:

• Unified listening across channels: Monitors over 30+ platforms, including social media, forums and review sites, to analyze customer sentiment.
• AI-driven sentiment analysis: Leverages AI to detect emotional tones in customer conversations.
• Trend spotting and insights: Automatically identifies emerging trends, topics and hashtags that matter to your audience.
• Competitive benchmarking: Provides data-driven insights related to your brand’s performance against competitors.

Sprinklr Marketing

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Overview: Sprinklr Marketing brings all your marketing activities under one roof, from planning and execution to performance analysis. With tools for collaboration, automation and optimization, it enables marketing teams to create impactful campaigns that resonate with their audience while maintaining brand consistency.

🚀 Key features:

• AI-powered ad targeting: Uses AI to identify the right audience segments and optimize ad placements for better ROI.
• Content collaboration and approval: Simplifies workflows with review tools for content creation, team collaboration and approval.
• Budget optimization: Provides AI-driven recommendations for campaign spending and marketing budget allocation.
• Creative automation and personalization: Generates personalized ad creatives at scale with AI capabilities to ensure relevance for diverse customer segments.

Pricing and demo information: Sprinklr offers custom pricing tailored to your specific needs, ensuring flexibility for businesses of all sizes. You can request a personalized demo here.

Customer testimonial

💪 Strengths

“Sprinklr Social helps us with efficiently planning, posting, and analyzing organic social content in a continuously developing digital landscape. With this solution, we do not only save time in managing our owned social channels but also have high ROI on our content and are able to build social communities. We are able to scale our ROI on content by sharing high-performing content across markets, actively using Sprinklr Insights with Sprinklr Social, and running analyses on our data with easy-to-retrieve reports. Besides, the support from Sprinklr is excellent and based on tailored expertise. They help us with designing use cases relevant to us and our industry to get the most out of the platform”.

💡 What could be better

“There are a lot of possibilities within the module. However, the Sprinklr success manager and experts are skilled and support business-fitting use cases. In addition, sometimes features that are available in native platforms are not yet available in Sprinklr. Nonetheless, with an efficient feedback loop through Sprinklr, this normally gets solved after a few development sprints.” Source

2. Jasper

Best used for: Content creation

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Overview: Jasper can be your go-to AI writing assistant for creating high-quality content at scale. From blog posts to ad copy, Jasper helps you craft engaging, SEO-optimized content in minutes.

🚀 Key features:

• Content templates: Offers pre-built templates for blogs, ads and social media posts, tailored to your specific needs.
• Tone customization: Allows you to adjust the tone of your content, whether you need something formal or conversational.
• SEO optimization: Provides real-time keyword suggestions to ensure your content ranks well on search engines.
• Multilingual writing: Supports 25+ languages, making it ideal for global campaigns.
• AI-powered content generation: Jasper’s AI engine generates creative and cohesive content based on prompts.

Pricing and demo information: Starts at $39/month with a free trial available.

Customer testimonial

💪 Strengths

“While the platform is fantastic and one of the best AI writing tools I've used, their customer service truly sets them apart. I've been a customer for over a year now and don't even test other tools anymore because none compare. Its easy to use, easy to integrate and I use it daily.”

💡 What could be better

“Choosing the right template can take some trial and error, but it's so helpful to learn.” Source

3. SurferSEO

Best used for: SEO and content optimization

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Overview: SurferSEO is an AI-powered tool that helps you optimize your content for search engines. It’s ideal for marketers focused on improving organic visibility.

🚀 Key features:

• Content editor: Provides real-time AI-powered SEO suggestions as you write, ensuring your content ranks higher.
• Keyword research: Identifies high-value keywords and phrases to target.
• SERP analyzer: Compares your content against top-ranking pages to find gaps and opportunities.
• Topical maps: This feature recommends linking related articles internally, creating a logical structure that enhances user experience and boosts SEO.

Pricing and demo information: Plans start at $79/month with a free demo available.

Customer testimonial

💪 Strengths

“The best part about Surfer is its content editor with entity optimization. This makes it one of the best tools for content creation that is optimised for SEO in the true sense. It's easy to set up guidelines & processes around this as well.The other features like keyword research & topical map creation are good as well”.

💡 What could be better

“The content editor can be a bit overwhelming for beginners, but it's intuitive enough for anyone to get the hang of it quickly.” Source

4. 6sense

Best used for: Predictive analytics and account-based marketing (ABM)

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Overview: 6sense leverages AI to predict customer behavior, helping you identify the right accounts to target with personalized campaigns.

🚀 Key features:

• Intent data: Tracks buyer behavior signals to predict when they’re ready to convert.
• ABM campaigns: Creates hyper-personalized marketing strategies for your high-value accounts.
• Pipeline insights: Gives real-time updates on potential revenue opportunities.
• Journey mapping: Tracks every customer touchpoint to personalize outreach.
• Account matching: Automatically matches accounts to their correct opportunities, ensuring seamless integration and accurate targeting.
• AI-powered email assistant: Uses AI to craft relevant, on-brand email campaigns that fuel conversations.

Pricing and demo information: Custom pricing based on your requirements. Contact the sales team for a customized quote and demo request.

Customer testimonial

💪 Strengths

“6sense will provide Sales & Marketing teams with the ability to prioritize hot accounts based on buyer intent using definitive, measurable KPIs. It is the foundation of our Account Based Marketing programs, providing sales insights and marketing display ad capabilities.”

💡 What could be better

“Implementation is time-consuming and support can be inconsistent. Adoption was also more difficult than expected.” Source

5. Google Analytics

Best used for: Analytics and insights

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Overview: Google Analytics remains a cornerstone for data-driven marketers, providing insights into website traffic, user behavior and campaign performance.

🚀 Key features:

• Real-time reporting: Tracks user activity as it happens, enabling immediate campaign adjustments.
• Advanced segmentation: Allows you to break down audience groups and understand their specific behaviors, driving targeted campaigns.
• Integration capabilities: Connects seamlessly with other Google tools, enhancing collaboration and efficiency.

Pricing and demo information: Free for basic features, with premium options available for advanced features.

Customer testimonial

💪 Strengths

“The best part is the pre-built report and reports where I can see demographic and technical data of my users. This helps optimize the website as per the devices used by our users and also modifies our packages so that they are suitable for the demographics coming on the website.”

💡 What could be better

“Dashboard UI is not intuitive and is very manual for implementing anything that doesn't come out of the box.” Source:

6. Semrush

Best used for: SEO Optimization

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Overview: Semrush is an all-in-one marketing toolkit that offers solutions for SEO, content marketing and competitor analysis.

🚀 Key features:

• Keyword research: Identifies high-performing keywords to drive organic traffic.
• Competitor analysis: Provides actionable insights into competitor strategies.
• Content optimization: Ensures your content aligns with SEO best practices to rank higher.
• AI-driven keyword integration: Uses AI to suggest and prioritize keywords based on their relevance and ranking potential.

Pricing and demo information: Plans start at $139.95/month. Free trial available.

Customer testimonial

💪 Strengths

“What I like most about Semrush is its comprehensive suite of tools that make digital marketing and SEO efficient and effective. Its keyword research capabilities are exceptional, providing detailed insights into search volumes, competition, and trends. I also appreciate the site audit feature, which helps identify and fix technical SEO issues quickly. The competitor analysis tool is another standout, offering valuable data to refine strategies and stay ahead in the market. Additionally, the user-friendly interface and regular updates ensure a seamless experience, making Semrush an indispensable tool for marketers and businesses aiming to improve online visibility.”

💡 What could be better

“There's only a few things I've found so far that I dislike about Semrush. First is the price of feature add-ons. While in some ways I expect a tool of this caliber to come at a cost, I feel like some of the included add-ons were a bit pricey. The last is more of a personal dislike as someone new to SEO/marketing software suites, and that's the learning curve to using the platform effectively and understanding what each feature does. While a big part of this is probably normal and has to do with how many features are being offered, I do feel like the interface can be daunting for a first-time user.” Source

7. Optimizely

Best used for: A/B testing and personalization

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Overview: Just like Sprinklr, Optimizely helps marketers like you experiment with different marketing strategies to find what works best for your audience based on audience and campaign data sets.

🚀 Key features:

• A/B testing: Allows you to test multiple campaign variations and determine the most effective one, reducing guesswork and enhancing decision-making.
• Personalization: Dynamically customizes user experiences based on behavior, delivering targeted content that resonates with the audience and drives engagement.
• Performance analytics: Provides detailed insights into the success of experiments, enabling you to fine-tune strategies for maximum impact.

Pricing and demo information: Optimizely offers custom pricing tailored to the features you need. A free demo is available upon request.

Customer testimonial

💪 Strengths

“It is great at what it does, which allows teams with less technical expertise the option to quickly configure and adjust how our products interact with the customer.”

💡 What could be better

“Overpriced. Took a lot of effort to set up a test, especially for a small dev team.”Source

Read More: Social Media A/B Testing for More Impactful Campaigns

8. HubSpot

Best used for: Marketing automation

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Overview: HubSpot is a comprehensive platform that simplifies marketing tasks by integrating essential tools for lead generation, content generation, email marketing, social media management and analytics into one user-friendly platform. This integration ensures marketing teams can work more efficiently and consistently across their campaigns.

🚀 Key features:

• Lead generation tools: HubSpot’s lead capture forms, pop-ups and live chat features help you engage potential customers directly on your website. It also integrates seamlessly with its CRM, ensuring leads are automatically tracked and nurtured through the sales funnel.
• AI blog writer: Streamlines the entire content creation process by generating blog ideas, outlines and even full drafts.
• Email marketing platform: Creates, schedules and personalizes email campaigns with drag-and-drop editor and segmentation tools.
• Social media management: In addition, lets you plan, schedule and monitor posts across platforms, all from a single dashboard.
• Analytics and reporting: Offers actionable insights into campaign performance, audience behavior and ROI.

Pricing and demo information: The Marketing Hub plan starts at $800/month, which is perfect for small businesses looking to automate email and social media campaigns. HubSpot offers a personalized demo to showcase its key tools in action.

Customer testimonial:

💪 Strengths

“​​Overall, my experience with HubSpot Marketing Hub has been great. It’s an intuitive platform that really simplifies managing and scaling marketing efforts. The tools work well together, which makes it easy to create, automate, and track campaigns all in one place. There’s definitely a learning curve with all the features, but once you get the hang of it, it’s a powerful system. It’s helped our team stay organized and has definitely boosted our marketing efficiency.”

💡 What could be better

“​​What I like least about HubSpot Marketing Hub is how quickly the costs can add up, especially as you grow and need more features or contacts. Some of the more advanced tools are only available on higher-tier plans, which can feel limiting. Also, while the platform has a lot of features, it can sometimes feel a bit overwhelming to navigate, especially for new users.” Source

9. Upfluence

Best used for: Influencer marketing strategies

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Overview: Upfluence is a robust influencer marketing platform designed to help brands identify, engage and manage influencers at scale. It simplifies the process of running influencer campaigns while offering detailed analytics to measure their impact.

🚀 Key features:

• Influencer discovery: Filters through a massive database to find influencers based on niche, audience and engagement rate.
• Campaign tracking: Manages your influencer campaigns from outreach to reporting.
• Pay influencers: Process all your influencers’ payments directly within the platform, with features for tracking payment statuses and ensuring transparent financial management.
• Upfluence API: Integrates Upfluence’s tools into your existing workflow, connecting influencer marketing data with other tools in your tech stack for a more unified strategy.

Pricing and demo information: Upfluence offers tailored pricing based on the size of your team and campaign needs. Free trial available upon request.

Customer testimonial:

💪 Strengths

“Had an Individual Onboarding in my package which made set up and adoption super easy as they walked me through each step and gave me customized training.

Was able to find 150 influencers to reach out to within a few hours and then make a campaign to bulk outreach. I liked the automated follow up emails if an influencer didn't answer. They have live customer support calls every week that I joined last week where they answer any questions I had an we were able to get my Shopify and Outlook email integrated easily.”

💡 What could be better

“The initial invite email went to my supervisor instead of me, so it took an extra day to get the link to my email.” Source

10. Canva

Best used for: Visual content creation

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Overview: Canva has become a go-to design tool for marketing teams that need professional visuals without the hassle of learning complex software.

🚀 Key features:

• Drag-and-drop interface: Simplifies the design process, allowing you to create stunning visuals effortlessly without any technical expertise.
• Templates for every need: Provides ready-made designs for social media, presentations and other formats to save time and maintain quality.
• Brand kit: Ensures consistent visual branding by storing your logos, colors and fonts in one place for easy access.
• Content planner: Lets you schedule and publish your designs directly to social media platforms, streamlining your content workflow.
• Text-to-Image (Gen AI feature): Generates custom graphics based on your descriptions, bringing your creative vision to life instantly.
• Resize tool: Adjusts your designs for various platforms and formats in seconds, such as converting a Facebook post into an Instagram Story with a single click.

Pricing and demo Information: Canva offers a free version with access to basic design tools, templates and a limited stock library. Pro plan starts at $12.99 per month (or $119.99 annually). A 30-day free trial is available for Canva Pro.

Customer testimonial:

💪 Strengths

“What I really like about Canva Al photo Editor is that it's very easy to use unlike Adobe Photoshop which confuses me sometimes.”

💡 What could be better

“The user interface it's a bit hard to understand at first.”

Read More: How to Use AI in Marketing & Get Results (The Right Way)

AI-powered marketing is here to stay

As we wrap up, it’s clear that AI tools bring more to the table than ever before for marketing teams, offering scalability, efficiency, cost savings, smarter decision-making and a better overall customer experience. And this is just the beginning. The potential for 2025 and beyond is limitless as AI continues to redefine how businesses connect with their audiences.

That said, every tool has its strengths. While some specialize in specific areas like content creation or analytics, others offer a more all-in-one solution.

And when you find a platform that combines power, versatility and ease of use, you know it’s a game-changer. That’s whereSprinklr comes in.

If you’re searching for an AI marketing tool that can truly do it all, Sprinklr is a great place to start. It brings everything you need to sharpen your social media management and marketing efforts into one powerful platform.

Take your time exploring the tools on this list. Many of them offer freemium plans, so you can test-drive what works best for your business. The right tool won’t just simplify your workload; it’ll elevate your entire marketing strategy. And that’s what really matters.

Ready to see what Sprinklr can do for you?

Request a demo of Sprinklr today and discover how it can unify your social media and marketing efforts into a smarter, faster and more impactful experience.