We all say we’re customer centric, but are we really?
Grad Conn
November 9, 2021
That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started.
Grad Conn
October 20, 2021
It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign.
Grad Conn
October 18, 2021
A look at employee empowerment, the challenges of disjointed departmental solutions, and how to make better decisions that benefit the entire organization.
Grad Conn
October 15, 2021
In an effort to achieve total CXM harmony, we’re going back to basics.
Grad Conn
October 12, 2021
Today, with most brands, we’re largely anonymous. Most sellers have no clue who I am. But it doesn’t have to be that way… and shouldn’t be that way.
Grad Conn
October 11, 2021
We’ve entered the conversational era of marketing. Unfortunately, too many marketers are stuck in the broadcast world of mass email blasts and anonymous ads.
Grad Conn
October 8, 2021
In today’s podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM.
Grad Conn
October 5, 2021
It’s pancakes, pieces, and pods as we explore how small interactions can make a big difference.
Grad Conn
September 29, 2021
Today we explore the history of mass marketing, the evolution of modern channels, and how looking back can help us look forward.
Grad Conn
September 24, 2021
Today we go full meta, with a podcast about... podcasts. Justin Shriber joins me to talk about how podcasts drive lead generation and create personal connections.
Grad Conn
September 15, 2021
Unified-CXM breaks down silos and provides a single view of your customers, enabling you to identify customer issues, and take appropriate action.
Grad Conn
September 8, 2021