A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.

These social selling platform features will help your sales teams grow their networks, find prospective clients, nurture relationships, and generate leads.

It’s impossible to remember everything With the rising popularity of conversational chatbots, simple customer queries are now handled automatically. That’s great for customers because they get faster answers, and it’s great for companies because it lets …

One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…

Here are the facts: 84% of consumers trust online reviews as much as a personal recommendation, and consumers are also willing to spend 31% more on a business with excellent reviews. In other words, customers are paying close attention to feedback about …

After a year-long delay and amid the ongoing global COVID-19 pandemic, the Tokyo Summer Olympics will be well underway by the time you read this, where the greatest athletes from across the globe will compete on the world stage for medals, glory, and the…

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile,…

The velocity of digital messages is insane Every digital channel you offer for customer service is a doorway to helping an essential segment of your customers, but it’s also the source of massive amounts of new messages. Agents are expensive to hire and …

When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…

Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight customers. Over the past few weeks we’ve discussed how to: Understand customers’ changing expectations and the impact on your brand…

There’s a very old story about a group of blind men who hear that there’s an elephant nearby. Curious about what kind of creature this could be, they all go to the elephant and touch it so they can experience this animal they’ve only heard about. The bli…

We’ve talked in our last couple of blogs about how the customer experience is changing, and how you can build an omni-channel listening strategy that pulls together unstructured data from your customers’ preferred channels, and puts it all in one unified…