Hootsuite Alternatives: Top 8 Competitors in 2024

Hootsuite has been a go-to for social media management, helping businesses keep their online presence in check. It’s reliable, familiar and offers the basics for managing social accounts in one place. But as brands expand and digital needs grow, many find that Hootsuite’s toolkit feels a bit...basic.

For brands today, social media is more than just a channel to post updates; it’s a powerful engine for gleaning consumer insights, informing business strategy, and driving engagement at scale. Social media teams and managers need a social media management tool that goes beyond the essentials — one that aligns with their vision, complies with their ecosystem, and delivers data that sparks action. Simply put, they need a platform that feels as ambitious as their brand.

If you’re ready to level up from Hootsuite and explore options built with a growth mindset, we’ve got you covered. We’ve researched the top Hootsuite competitors, designed to drive serious growth and strategic business impact. Let’s jump in and find the right fit for your brand’s next chapter.

Why should you consider alternatives to Hootsuite?

Hootsuite is a popular choice for social media management, especially among smaller businesses. Known for its user-friendly interface and robust scheduling capabilities, it allows users to manage multiple social media accounts from a single dashboard. With features like basic analytics, content curation and integration with popular platforms, it has become a go-to option for those seeking simplicity in social media management.

But as your needs grow, you may find it lacking in areas that matter most for effective and comprehensive social media engagement. Here’s why considering Hootsuite alternatives might be worthwhile.

1. Designed for smaller teams

Hootsuite’s features and offerings are often tailored for smaller businesses that need straightforward social media scheduling and monitoring tools, limiting its effectiveness for large enterprises with complex needs. Although Hootsuite Enterprise aims to serve larger teams, it operates more as a bolted-on extension of its core product rather than a robust, integrated solution for complex social strategies. As a result, enterprises may find it insufficient for streamlined, advanced workflows.

2. Reliance on third-party solutions for key capabilities

Hootsuite's approach to expanding functionality relies heavily on third-party integrations, whether through its App Directory for social media analytics, content creation, or external tools like Proofpoint for social media governance and compliance. While this provides flexibility, it often leads to dependency on multiple external solutions, increasing complexity and operational inefficiencies. In contrast, platforms like Sprinklr offer integrated, built-in tools for analytics, content management, and compliance, streamlining workflows and reducing reliance on traditional subscriptions.

Read More: How to Ensure Brand Compliance in your Social Media Publishing

3. Limited channel coverage

Hootsuite supports a range of social media channels like Facebook, Instagram, X, LinkedIn, YouTube, TikTok and Pinterest, but its coverage is not as extensive as some other platforms. This can be a limitation for enterprises that need to manage a diverse array of social media accounts across multiple channels.

4. Gaps in social listening and analytics

Hootsuite’s basic social listening tool and limited reporting capabilities may leave brands struggling to gain actionable insights. Its listening tools provide a surface-level view of audience sentiment, while its restrictive reporting dashboards often lack the customization needed for deep analysis, pushing users to rely on native channel analytics for more detailed insights.

5. Customer support limitations

Hootsuite's customer support has often faced criticism for slow response times and limited assistance options, especially in the Enterprise plan. This can be challenging for teams that need quick resolutions to technical issues or guidance on using advanced features. For businesses that prioritize responsive and high-quality support, Hootsuite’s limited options may not meet expectations, leading many users to explore platforms with more robust support structures.

A G2 reviewer went on to say: “Their customer service is very hard to get a hold of until you escalate things. Issues that I knew were simple to fix if I could just get on a quick call with someone or be able to chat with someone in real time instead of waiting a business day in between email replies would have significantly sped things up and eliminated some of the issues my team has experienced using Hootsuite. Their customer service department could be improved upon.”

The right solution should not only meet the basics but also offer advanced, integrated capabilities to fuel impactful social strategies. In the next sections, we’ll explore 8 platforms that cater to these enterprise-specific needs with a more cohesive, scalable approach.

Top 8 alternatives to Hootsuite

While this list isn't exhaustive, we invested significant time in research and consulted with paying customers to arrive at social media management tools that are making waves in 2024. Their insights have contributed to this compilation of alternatives to Hootsuite, giving you the freedom to choose software that best aligns with your social media requirements.

Based on 2024 research, here’s a list of the top 8 Hootsuite competitors, businesses can prefer:

Hootsuite Alternative #1: Sprinklr

Sprinklr tops the list of Hootsuite alternatives, catering to brands with diverse, expansive needs across multiple channels. Unlike Hootsuite, which often relies on third-party apps and limited functionalities, Sprinklr offers a unified platform where everything — from social listening to compliance to advanced analytics — is built into the product bundle. This cohesive experience enables users to manage complex social media operations without the hassle of third-party app dependencies.

🚀 Prominent features

• Multi-channel integration: Sprinklr supports 35+ channels (15 social, 14 review and 11 messaging channels), enabling brands to reach their customers wherever they are. Hootsuite’s limited channel support may leave some engagement opportunities unexplored. Sprinklr’s expansive reach means brands can interact with audiences on the platforms that matter most, fostering a stronger online presence and more complete customer journey management.
• All-inclusive product bundle: Sprinklr provides a unified platform with an all-in-one suite of tools for social media management, analytics and collaboration, eliminating the need for external integrations. This comprehensive approach avoids data silos and enhances teamwork. In contrast, Hootsuite requires users to rely on its App Store to expand capabilities, often necessitating third-party tools like Canva for design, Grammarly for grammar checks and Salesforce for CRM — which can lead to inefficiencies and fragmented workflows.
• AI-driven listening for enhanced insights: With its advanced AI-powered listening tools, Sprinklr offers deep insights into customer sentiments and emerging trends, empowering brands to make data-driven decisions and improve products and services. Its multilingual support further enables businesses to engage effectively with global audiences. While Hootsuite also provides social listening and social media sentiment analysis through its Blue Silk AI, it primarily focuses on tracking mentions, trends and hashtags, offering a less robust solution for comprehensive audience understanding.
• Advanced content creation with genAI: Sprinklr’s AI+, a powerful generative AI feature, goes beyond just creating captions or posting ideas. It supports multilingual translations, automates responses, ensures language appropriateness and integrates seamlessly across marketing and customer service functions. This drives productivity and strategic decision-making. Hootsuite’s OwlyWriter AI, on the other hand, primarily focuses on generating captions, hashtags, post ideas and repurpose top-performing content, offering a narrower range of capabilities.

• In-house compliance and governance tools: Sprinklr’s AI-powered compliance tools are built directly into the platform, ensuring efficient adherence to industry regulations without reliance on third-party solutions. This integrated approach minimizes risks related to compatibility issues and delays that Hootsuite’s reliance on external compliance tools can introduce. With Sprinklr, brands maintain greater control over compliance, improving response times and reducing operational complexity.

• Comprehensive reporting & analytics: Sprinklr’s reporting suite delivers granular data insights across social performance, paid and earned media, helping brands make real-time, data-driven decisions. Unlike Hootsuite’s standard dashboards, which often require users to rely on native social channels for deeper analysis, Sprinklr’s reporting tools provide in-depth metrics and custom dashboards for cohesive strategy formulation.

You can check out more such reporting capabilities of Sprinklr here!

• Efficient AI-driven support: Sprinklr delivers a superior user experience with AI-powered ticket routing and a responsive, knowledgeable support team. This proactive approach ensures smoother operations and timely issue resolution. In contrast, Hootsuite’s support, though it includes features like auto-responders and saved replies, has faced criticism for its inefficiencies and slow response times.

Overall verdict

Sprinklr’s fully integrated, AI-powered social media management platform offers advanced capabilities in multi-channel management, compliance and real-time insights, making it a robust choice for enterprises. Its unified approach delivers a more cohesive experience, setting it apart from Hootsuite’s reliance on add-ons and third-party tools.

Customer testimonials

💪 Strengths

“Sprinklr Social is incredibly helpful because it is ease of use and consolidates all social media channels into a single platform, simplifying the process of monitoring, managing and engaging with audiences across various networks. Its comprehensive moderation tools, including advanced filtering, AI-powered sentiment analysis and automated moderation rules, enable efficient management of large volumes of interactions, ensuring timely and appropriate responses.” Source

👎🏻 Weaknesses

“While Sprinklr Social offers many powerful features, there are some aspects that can be less helpful and present downsides. One of the main challenges is the platform's complexity and ease of implementation or integration for new users. Its extensive capabilities can be overwhelming, especially for new users, requiring significant time and effort to master.” Source

Trusted by: Uber, Microsoft, Wells Fargo, the Prada Group and Boston University

Price: Custom pricing available. Contact sales/vendor for more information.

Hootsuite Alternative #2: Sprout Social

Sprout Social is one of the most powerful social media management tools tailored for brands, agencies and enterprises looking to streamline their workflows and improve collaboration. With a strong focus on team management, social listening and analytics, Sprout Social stands out for companies that need a cohesive solution to unify their social media strategy.

🚀 Prominent features

• Sprout Social offers advanced social media scheduling features like Optimal Send Times, which analyzes 16 weeks of audience data to suggest the best posting windows. Its built-in social media approval workflows helps to streamline content reviews, making it ideal for teams managing multiple accounts.
• With pre-built, customizable reports and Tableau integration, Sprout Social delivers in-depth social media metrics and advanced visualization tools. Its CRM integration provides a 360° view of customer interactions, transforming social data into actionable insights.
• Sprout Social’s AI-driven listening tools enable real-time sentiment analysis, competitor tracking, and proactive trend monitoring—all without requiring third-party integrations.

Overall verdict

Compared to Hootsuite, Sprout Social offers a more powerful suite of features that cater to larger teams and more complex social media needs. Its advanced analytics, AI-powered social listening and integrated CRM make it a comprehensive choice for businesses seeking in-depth insights and a collaborative platform. Sprout Social is particularly well-suited for organizations that need CRM integration, dynamic reporting and robust team collaboration with effective approval workflows— capabilities that go beyond Hootsuite’s offering.

Need an upgrade for your “Send for Approval” process? 

Well, if you’re tired of approval bottlenecks and need a flexible solution, Sprinklr Social’s Approval Workflow is the answer, taking the guesswork out of content approval. With this workflow, you can set up the steps for approval, assign the right approvers, and keep things moving without back-and-forth communication. 

From quick edits to full control over who gives the green light, you’re in charge of creating a seamless approval process that works with your team, not against it. 

Customer testimonials

💪 Strengths

“I've been using Sprout social for social media at my job for almost two years. In those two years, I've found the ease of use to be the thing about Sprout that makes logging in to be something I get excited about. Creating social posts to schedule out is quick and with as much as we use Sprout for social posts, it's also been interesting to explore the social listening tool for brand reputation and management.” Source

👎🏻 Weaknesses

“Sprout Social’s pricing can be high for small businesses or individual users, as the cost often rises with added users and features.” Source

Price:

Ø Standard: $199 per seat/month

Ø Professional: $299 per seat/month

Ø Advanced: $399 per seat/month

Ø Enterprise: Available on request

Hootsuite Alternative #3: Khoros

Khoros is a sophisticated social media management platform, particularly favored by larger enterprises for its rich collaboration features, robust customer engagement tools and visually intuitive analytics.

🚀 Prominent features

• It delivers visually engaging and easy-to-understand reports, providing quick insights for teams focused on actionable performance metrics without overwhelming complexity.
• It emphasizes collaboration during content creation, enabling brainstorming, feedback and approvals, making it ideal for teams prioritizing high-quality, impactful posts over sheer quantity.
• With a unified social inbox, it streamlines customer query responses directly within the platform, offering a level of integration for customer support that surpasses Hootsuite.

Overall verdict

Khoros stands out as a superior alternative to Hootsuite for teams and enterprises looking for a more focused, collaborative approach to social media management. With its streamlined analytics, creative collaboration tools, customer engagement features and support for a broader range of social networks, Khoros provides an all-in-one solution that is both user-friendly and tailored to enterprise needs. If you prioritize creativity, team collaboration and customer engagement, Khoros is the platform to elevate your social media strategy.

Customer testimonials

💪 Strengths

“Khoros is user-friendly, you will see which social media customers are using to contact you, also it provides all the details about customer's account and also you can save notes.” Source

👎🏻 Weaknesses

“Occasional glitches in putting draft holds on the content calendar. Khoros analytics could also go a little more in-depth.” Source

Price: Available on request

Hootsuite Alternative #4: Emplifi

Emplifi is a robust social media management platform that leverages advanced AI technology to provide a comprehensive solution for brands. It provides tools for managing social media campaigns, including post-scheduling, content creation, and audience targeting. Brands can manage their social media presence across multiple platforms from a single dashboard.

🚀 Prominent features

• It harnesses advanced AI, including GPT-3, to provide a 360-degree view of customers by integrating data from social media and the web. Its real-time insights enable more personalized decision-making compared to Hootsuite's standard analytics.
• Its AI-driven scheduling suggests optimal posting times and highlights top-performing content, ensuring maximum impact. Its integrated approval workflows streamline the process, offering more than Hootsuite’s basic scheduling tools.
• By automating sentiment analysis, it deciphers audience emotions behind comments, enabling empathetic responses and nuanced content strategies that go deeper than Hootsuite’s basic sentiment tracking.
• With smooth social media integration into CRM systems and third-party apps, it creates a unified social management experience, eliminating the reliance on external App Store for expanded functionality.

Overall verdict

Emplifi offers a powerful suite of features that not only match but often exceed those of Hootsuite. With its advanced analytics, AI-driven engagement tools, collaborative content management capabilities and superior customer support, Emplifi is an excellent choice for brands looking to elevate their social media strategies in a competitive digital landscape.

Customer testimonials

💪 Strengths

“It's a complete platform and that's makes the difference. I really appreciate how easy it is to respond to social interactions, create and organize tags and take insights. Emplifi is always improving tools to turn it into a complete platform. It is stable, never has failed connections, it's fast and fluid.” Source

👎🏻 Weaknesses

“I would like to have more customization options in the dashboards, so that I can automate my processes according to the different ways customer's measure. The customer service is fast and often helpful, but when you ask technical questions, they sometimes don't look at the real problem and always redirect you to different blog articles.” Source

Price:

Ø Essential: USD 2400/year

Ø Standard, Business, Enterprise: Available on request

Hootsuite Alternative #5: Dash Hudson

Dash Hudson is a social media management platform tailored for mid-market brands that places a strong emphasis on social media visual storytelling and data-driven decision-making. While Hootsuite provides a robust foundation for managing social media, Dash Hudson goes a step further by offering specialized tools and insights specifically designed to help brands optimize their visual content. From AI-powered predictive insights to advanced UGC and influencer management, Dash Hudson equips brands with the tools to streamline workflows, enhance campaign impact and build a deeper connection with their audience.

🚀 Prominent features

• Its Vision AI uses predictive analytics to identify which photos and videos will drive the highest engagement, a feature Hootsuite lacks. This AI-driven tool helps brands optimize content for maximum impact.
• With flexible reporting options in .xls, .csv and .pdf formats, it allows brands to track multi-channel performance and customize reports, making it easier to adapt strategies compared to Hootsuite’s standard analytics.
• Its Boards feature simplifies content segmentation by providing visual performance reporting for photos and videos, helping brands make data-driven decisions.

Overall verdict

Dash Hudson offers a compelling suite of features that not only streamline workflows but also enhance the effectiveness of social media strategies. With its focus on actionable insights, UGC management, specialized AI tools, customizable reporting, predictive analytics, advanced UGC and influencer management features, Dash Hudson serves as an excellent alternative to Hootsuite for brands looking to transform their social media impact through data-driven visuals and strategic planning.

Customer testimonials

💪 Strengths

“Dash Hudson has such a user-friendly interface and is so clean. It's so easy to use, especially compared to other social media management tools I've used in past companies. The boards and campaigns features make it extremely easy to capture metrics and easily report out with an overview and platform-specific view. It's so easy to quickly compare content performance across channels and date ranges. My team loves how easy the scheduler is to use! ” Source

👎🏻 Weaknesses

“There are still some limitations when it comes to some channels or types of posts that haven't fully integrated yet. And would like to still be able to benefit from all the features that were once included in the original package.” Source

Price:

Ø Grow: $499/month

Ø Engage: $899/month

Ø Advance: $1599/month

Ø Enterprise: $2999/month

Hootsuite Alternative #6: Buffer

Buffer, one of the pioneers in social media management, continues to evolve as a streamlined and affordable alternative to Hootsuite, especially for small to mid-sized businesses. Its intuitive design and integrations with over 200 tools make Buffer a strong choice for creators and small teams looking for effective social media collaboration, scheduling and content planning features that don’t require extensive learning curves.

🚀 Prominent features

• Its intuitive drag-and-drop social media content calendar allows users to manage multiple social accounts with ease, offering a cleaner interface compared to Hootsuite’s scheduling tools.
• Its “Campaign” feature organizes posts within a campaign, improving team coordination and visibility. It enhances collaboration far more effectively than Hootsuite’s basic approval process.
• Its dedicated approval tab and “Queue” feature make content approval and scheduling clear and easy to track, reducing clutter and keeping teams focused on tasks.
• Buffer offers a free content library, "Create Space," for organizing ideas, alongside the "Start Page" for quickly setting up and updating landing pages, a feature not offered by Hootsuite.

Overall verdict

Buffer is an ideal alternative for smaller teams or solo marketers looking for an intuitive, cost-effective solution. Its integrations, drag-and-drop calendar and collaboration tools are simple yet effective, making it easier to manage campaigns and content without unnecessary complexity. With added support from AI-driven content creation, Buffer provides a comprehensive yet user-friendly option, particularly suited to brands focused on efficiency and ease of use over extensive feature sets.

Customer testimonials

💪 Strengths

“We were able to increase our brand's visibility and presence by optimizing Buffer's ability to analyze the performance of our posts. This has allowed us to change our approach and achieve higher engagement results. It’s a platform that makes it easy to manage multiple social media accounts and launch campaigns across multiple platforms.” Source

👎🏻 Weaknesses

“The unpaid version has limitations to the number of platforms you can use schedule at once. So, you want to schedule on multiple platforms more than 3 you will need to do it separately.” Source

Price:

Ø Essentials: $5/month/channel

Ø Team: $10/month/channel

Ø Agency: $100/month for 10 channels

Hootsuite Alternative #7: SocialPilot

SocialPilot stands out as a streamlined, budget-friendly social media management tool, ideal for small businesses, agencies and solo marketers looking for more affordable and accessible options than Hootsuite. It focuses on providing straightforward, high-value tools for those managing multiple accounts with ease and efficiency.

🚀 Prominent features

• Its clean interface simplifies multi-account management, allowing users to easily oversee multiple platforms, unlike Hootsuite’s more complex social media dashboard.
• With bulk scheduling of up to 500 posts at once and tools like holiday calendars, it streamlines social media scheduling and content management, offering more flexibility than Hootsuite’s tools.
• Its White Label feature lets agencies provide branded dashboards and reports to clients, a customization option that’s limited in Hootsuite, which focuses more on enterprise solutions.
• Offering many of Hootsuite’s features at a fraction of the cost, its affordable plans with advanced analytics and AI-driven tools cater well to small businesses and agencies.

Overall verdict

SocialPilot is an excellent Hootsuite alternative for businesses looking for a straightforward, cost-effective platform that meets core social media management needs without overcomplicating the experience. With its user-friendly interface, bulk scheduling and agency-ready features like White Label, SocialPilot caters to smaller teams and agencies aiming for professional-level capabilities at a budget-friendly price. It’s an ideal solution for marketers prioritizing simplicity, collaboration and affordability over enterprise-level complexity.

Customer testimonials

💪 Strengths

“If you're managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input.” Source

👎🏻 Weaknesses

“Analytics aren't available for content posted directly to a platform, so it's slightly harder to get true engagement and interactions.” Source

Price:

Ø Standard: $42.50/month

Ø Premium: $85/month

Ø Ultimate: $170/month

Ø Enterprise: Custom

Hootsuite Alternative #8: Oktopost

Oktopost is a unique social media management tool tailored specifically for B2B companies. While Hootsuite serves a broad range of audiences across both B2C and B2B sectors, Oktopost focuses heavily on the B2B landscape, offering advanced features that resonate with enterprise brands, social media lead generation, and compliance. Its suite of tools addresses needs that are highly relevant for businesses targeting other businesses, making it an appealing choice for companies looking to drive measurable B2B social media ROI.

Interesting Read: 3 Ways AI Can Help Scale B2B Marketing

🚀 Prominent features

• Its advanced analytics cater to B2B marketers, providing custom reports to track social media’s impact on revenue and customer journeys, which is more specialized than Hootsuite’s general analytics.
• Focused on B2B, it offers social listening tailored to industry-specific social media trends and the ability to track individual accounts and their engagement, unlike Hootsuite’s broader, less targeted listening tools.
• It provides enhanced compliance features like social media archiving and permission controls, ensuring strict adherence to industry regulations, a step beyond Hootsuite’s standard security options.
• Its employee advocacy feature allows team members to share content through their profiles, boosting brand credibility and reach, an advantage over Hootsuite’s more limited employee advocacy tools.

🌍 Want to amplify your brand reach by up to 360% in just six months?   

With Sprinklr Advocacy, your team can become brand champions, sharing top-notch, approved content that resonates – and it’s 100% compliant, too.  

🔹 Deliver content with ease: Curate and organize shareable brand posts, articles and whitepapers for your team to share on social media. 

🔹 Make sharing effortless: Employees can link their accounts, use pre-set captions, hashtags and even schedule posts via desktop or mobile. 

🔹 Boost participation: Motivate employees with awards, badges and recognition for shares, likes and comments. 

Just ask Lenovo. Working with Sprinklr, it activated 2,350 employee advocates, doubled their engagement and boosted social media reach by 360% in just six months! 

Who knew brand growth could be this easy? 

Ready to check it out? ⬇️   

Get Your Free Demo

Overall verdict

Oktopost is a powerful Hootsuite alternative for B2B companies focused on lead generation, employee advocacy and regulatory compliance. With its B2B-centric analytics, employee advocacy tools and a strong focus on security, Oktopost delivers a targeted solution for organizations that need to see clear, measurable ROI from their social media efforts. It’s the perfect fit for businesses aiming to track leads, ensure compliance and harness employee advocacy, making it a top choice for B2B enterprises over Hootsuite’s more general approach.

Customer testimonials

💪 Strengths

“Oktopost has singlehandedly let me launch a social program for ActionIQ at a scale the company has never seen in 6 years. And the fact that I can do that with one platform is remarkable as one person. And I leverage most, if not all, of my analytics and reporting from Oktopost. So as a one-stop shop, I'm finding a lot of success.” Source

👎🏻 Weaknesses

“Analytics can be a bit fiddly to get up and running, but very insightful once working and the Oktopost team are on hand to help.” Source

Price: Available on request

How to evaluate platforms like Hootsuite

Evaluating social media management platforms like Hootsuite requires a careful assessment of your specific needs and objectives. With numerous alternatives available, it’s essential to identify which features and capabilities align best with your organization’s goals. Here are key factors to consider when evaluating Hootsuite alternatives:

1. Goals and core features

Understanding your main objectives is the first step to choosing the right platform.

Ask yourself: What do you want to achieve?

• Brand goals: Build brand awareness, drive sales or engage audiences?
• Must-have features: Scheduling, reporting, collaboration or compliance?
• Industry-specific needs: B2B lead tracking, compliance tools or social listening?

2. Ease of use and interface

A platform's usability can either streamline or complicate daily operations.

Ask yourself: Is it easy to use for everyone on your team?

• User-friendliness: Can your team get started quickly?
• Customization: Can you tailor dashboards, reports and workflows to suit your needs?

3. Integration capabilities

Seamless integration with your current tools ensures your workflow isn’t interrupted.

Ask yourself: Does the platform connect well with your tools?

• Third-party apps: Does it integrate with tools like Slack, Google Analytics or Canva?
• CRM and analytics: Can it sync with Salesforce or other CRM systems?

4. Collaboration and team management

For teams working together on content, strong collaboration features are essential.

Ask yourself: Can your team work together smoothly?

• User permissions: Can you set roles and manage access?
• Approval workflows: Does it streamline content approvals or collaboration?

5. Reporting and analytics

Analytics allow you to track success, but the depth of data can vary widely across platforms.

Ask yourself: Can it track what matters to you?

• Data depth: Does it provide in-depth metrics, such as lead tracking or ROI?
• Custom reports: Can you create reports that are specific to your brand’s goals?

6. Platform usage

Testing a platform’s usability firsthand helps determine if it fits seamlessly into your workflow

What to look for:

• Free trials/demos: Test out the features and interface.
• Team feedback: Involve the team and get their take on ease of use.

7. Security and support

For brands that handle sensitive data or operate in regulated industries, security is a key concern.

Ask yourself: Is my data safe and support available when needed?

• Security: Does it offer multi-factor authentication and data protection?
• Support: Is customer service responsive and available when needed?

8. Budget and pricing

Finally, your budget will dictate which platform best balances features and costs.

What to look for:

• Feature-to-cost ratio: Does it offer the features you need within your budget?
• Hidden costs: Are there additional fees for integrations or users?

Wrapping up

So, which Hootsuite competitor is calling out your name? Each of these platforms brings its own superpowers — from smart collaboration and user-friendly plans to deep analytics and B2B-savvy features. With so many options, there’s a perfect fit for everyone.

The social media landscape is constantly evolving and the right tool can give you an edge in crafting meaningful, memorable experiences for your audience. Time to make your choice, level up and let your brand’s social presence speak for itself!

Oh wait, are you still scrolling up and hunting for the perfect tool? Take our tip: Go for a platform that’s actually got your back, Sprinklr Social is here — and, yes, we might be a little biased, but let’s just say we’re pretty confident it’s the upgrade you’ve been looking for. Ready to see what “best in class” really looks like? Go on, give us a try. 👇