10+ Most Reliable Sentiment Analysis Tools [Reviews & Pricing]

Sentiment analysis tools act as your brand’s emotional radar — they sense and interpret the feelings behind customer interactions, helping you navigate the social media landscape with clearer insight. 

We can’t stress this enough: today’s business world runs on emotions. If you’re not tracking how your customers feel, you’re missing out on valuable customer insights. Whether its customers gushing over your products or venting about a bad experience, there’s a wealth of qualitative data being shared across social media, reviews and forums. And that’s where sentiment analysis comes into play. 

Sentiment analysis tools do more than count mentions or track keywords — they give you the power to understand the underlying sentiment in social media interactions so that you can tailor your messaging, strategies, and support accordingly. You can hyper-personalize customer support, manage crises proactively, and protect your brand health. With reliable sentiment analysis tools, you'll know exactly what's going on with your customers — and that's the secret sauce for delivering memorable customer experiences. 

So, if you’re ready to take your customer experience to the next level, let’s dive into the tools that’ll have you reading customer minds like a pro. 

What is a sentiment analysis tool? 

A sentiment analysis tool can be defined as software that helps you understand the emotional tone behind text data, such as social media posts, customer reviews, or survey responses.  

Here's what it does: 

👉 Detects and classifies customer sentiment: The tool evaluates whether the text expresses positive, negative, or neutral sentiment, helping you gauge overall customer sentiment toward your brand or product. 

👉 Analyzes context: It goes beyond individual words and phrases to understand the broader context, identifying sarcasm, irony, or mixed emotions that could skew simple keyword-based analysis. 

👉 Enables brand reputation management: Sentiment analysis tools help with real-time feedback monitoring and response, crisis detection, and customer feedback analysis, allowing you to stay ahead of any issues and maintain a positive brand image. 

👉 Tracks trends and patterns: It follows the changes in sentiment related to your brand, showing how people's feelings evolve after a product launch, campaign, or major announcement. 

👉 Drives decision-making: The data collected is turned into practical insights, helping you improve social customer care, tweak marketing strategies, or respond quickly to negative feedback. 

👉 Helps build holistic customer profiles: Often, sentiment analysis tools integrate with customer relationship management (CRM) or social media management platforms to give you a fuller picture of your audience's feelings and behaviors. 

Top 11 sentiment analysis tools in 2024 

Finding the right sentiment analysis tool isn’t just about feature lists — it’s about matching the tool to your exact business needs. For example, a global company might need a tool that can analyze customer feedback in multiple languages, ensuring no insights are lost in translation. Likewise, highly regulated industries like finance or healthcare would need a tool that complies with strict data privacy laws, such as GDPR or HIPAA.  

In this guide, we’ll take you through 11 standout sentiment analysis tools with varying feature sets and pricing ranges, so there’s something for everyone. Leverage our research along with your discretion and business sense to find your perfect fit. 

Sprinklr

Sprinklr, a top sentiment analysis tool within the Sprinklr Insights platform, excels in social listening and analytics. This enables businesses to monitor and analyze customer emotions in real time across various online channels, providing valuable insights for data-driven decisions. Powered by AI and Natural Language Processing (NLP), Sprinklr offers precise detection of customer sentiment, capturing even the most nuanced cues like sarcasm, mockery, and complex emotions. 

🚀 Key features  

1. Real-time sentiment tracking: Monitors customer conversations across platforms like social media, blogs, forums and reviews, classifying sentiments as positive, negative, or neutral in real time. 
2. Aspect-based sentiment tracking: Delves into specific aspects of a product or service, breaking down customer opinions into more granular insights about particular features or experiences. 
3. Domain-specific sentiment tracking: Tailored for specific industries, it uses generative AI enrichment (Sprinklr’s AI+) to understand the unique context, jargon, and terminology relevant to the field, providing a more accurate reading of customer sentiment. 
4. Historical sentiment tracking: Analyzes past conversations and data, identifying trends over time, allowing businesses to forecast future sentiment shifts and understand long-term customer attitudes. 
5. Comprehensive data coverage: Allows users to monitor social media up to 8 social channels, news, blogs, forums and review sites globally. It provides real-time insights into competitor activities, audience sentiments and emerging trends, all within a single interface.
6. AI-powered insights: Uses advanced artificial intelligence (AI) and natural language processing (NLP) to interpret complex language patterns, including sarcasm, making sentiment detection more accurate. 
7. Customizable alerts: Sprinklr’s sentiment analysis allows you to set up real-time alerts for changes in audience sentiment and activity. This helps businesses quickly react to shifts in customer emotions — whether positive or negative — so they can engage effectively and adjust their customer experience strategy as needed. 
8. Multi-language support: Sprinklr supports 30+ languages for sentiment analysis, making it suitable for businesses operating globally and ensuring accurate sentiment tracking in multiple regions. 
9. Customizable sentiment alerts: You can also set up alerts for sudden spikes in negative sentiment, allowing them to respond quickly to potential issues or PR crises. 

Customer testimonials 

💪 Strengths 

“We use Sprinklr to learn about patient needs, challenges and expectations from pharma companies. We try to address all the concerns of the patients through our research. Marketing challenges, campaign research and brand visibility are measured regularly to know how we stand in the pharma space.” Source 

💡 What could be better 

“Sprinklr is extremely customizable to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool and the team is super helpful at onboarding new users and solving problems in real time.” Source 

Overall verdict 

Sprinklr is a top-tier sentiment analysis tool, especially for larger businesses and global brands looking to tap into detailed, AI-driven insights. What users really like is its ability to accurately detect emotions in messages, even when they involve sarcasm or complex language. As mentioned earlier, its support for 30+ languages makes it great for companies with a global presence. Real-time sentiment tracking and customizable alerts help brands stay on top of public perception and respond to changes as they happen. 

On the flip side, some users mention that Sprinklr’s platform is feature-rich, which can be a lot to navigate initially. The pricing can be an issue for budgeted teams but powerful sentiment insights come at a premium. 

Pricing  

Sprinklr follows a custom pricing model, meaning the cost depends on the specific needs of your business, contingent to factors like the number of users, selected features and company size. For an exact quote, it's best to reach out to Sprinklr’s sales team and get a tailored plan that fits your business requirements. 

Trial information 

Though Sprinklr doesn’t offer a free trial for sentiment analysis, the personalized demo it offers allows you to explore the tool in your business environment and assess its value. It gives you an opportunity to understand how Sprinklr’s tools can be customized to meet your needs. 

Lexalytics

Lexalytics is designed for businesses of all sizes to mine valuable insights from unstructured text data. Whether you're analyzing customer feedback, product reviews, or survey data, Lexalytics gives you the deep analytics capabilities needed to uncover the emotions and opinions behind the words. 

This tool is especially well-suited for enterprises that need to process massive amounts of data across different sources like social media, news articles and internal reports. Its flexibility allows you to customize sentiment analysis models to yield insights that fulfil specific business needs, whether you're focused on customer experience, product improvement, or market research. 

🚀Key features: 

• Natural language processing (NLP): The NLP engine within Lexalytics breaks down text to determine sentiment, intent and emotion, allowing for more accurate insights into customer opinions. 
• Multi-language sentiment analysis: Lexalytics supports sentiment analysis in multiple languages, making it ideal for global businesses seeking to understand customer sentiment across different markets. 
• Customizable sentiment models: Businesses can create tailored sentiment models to match industry-specific terms or nuances, ensuring higher accuracy in the analysis. 
• Entity and theme extraction: Lexalytics not only identifies sentiment but also pulls out key themes and entities like people, companies and products, offering a full 360-degree understanding of text data. 
• Text mining across various channels: Whether it's social media, emails, or online reviews, Lexalytics can process data from a variety of sources to provide insights on overall brand sentiment. 

Pricing:  

Lexalytics offers a range of pricing options depending on the services and platforms you choose. It has two main products: Semantria and Salience, both of which offer sentiment analysis and natural language processing (NLP). 

Semantria API (cloud-based) 

👉 Starter plan: $1,500 per month. 

👉 Growth plan: $2,500 per month. 

👉 Advanced plan: $3,500 per month. 

Salience (on-premise) 

Pricing is subscription-based and scales based on the number of cores you need for processing. Each core can handle up to 200 Twitter-sized messages per second. For a more specific quote based on your document volume and custom configurations, contact their sales team directly. 

Trial Information: Both products offer free trials. You can request a demo or trial on their website to explore their features more comprehensively. 

Customer testimonials 

💪 Strengths 

“We in our organization use Lexalytics to analyze text, such as surveys, reviews, and comments that people give about our products and services. Lexalytics is one of the best platforms in the area of text analysis. It has a variety of functions, which makes it very easy for us to analyze data for millions of people. Its key features include language identification, sentence parsing and sentiment analysis. The platform allows us to identify customer sentiment and gain insights into how people feel about our products.” Source 

💡 What could be better 

“Although Lexalytics is great for large-scale text analysis, the user interface can be overwhelming for new users and it requires training to fully leverage its capabilities. Smaller organizations might find it a bit too feature-rich for their needs.” Source 

Overall verdict: 

Lexalytics is widely regarded as a go-to solution for enterprises needing advanced sentiment analysis. Users appreciate the flexibility to customize models and the breadth of language support. However, smaller businesses may find it a bit too sophisticated for their needs, considering its steep learning curve. 

Medallia

This tool is an experience management platform that provides robust sentiment analysis features to help companies understand customer feedback in real time. With Medallia, you can capture customer sentiment across multiple channels — whether it’s from social media, emails, or in-person interactions — and turn that data into actionable insights to improve customer experience. Medallia is ideal for customer experience managers and marketing professionals looking to boost customer satisfaction and loyalty. 

Both small businesses and large enterprises can use this platform, though it is particularly favored by mid to large organizations due to its enterprise-grade features. 

🚀Key features: 

• Omnichannel feedback collection: You can gather and analyze customer sentiment from a variety of channels, including social media, in-app feedback, website surveys and even call centers. 
• AI-driven insights: Medallia’s AI automatically categorizes feedback and detects trends such as recurring customer complaints, emerging product issues, or frequently mentioned positive experiences. These insights help teams quickly identify areas that need improvement or opportunities to enhance customer satisfaction.  
• Predictive analytics: The platform not only provides sentiment analysis but also forecasts potential customer behaviors, enabling companies to improve their services preemptively. 
• Customizable dashboards and reports: Create tailored social media reports that focus on mission-critical metrics, allowing teams to track social media KPIs like sentiment trends and customer satisfaction rates. 

Pricing: Pricing for Medallia Experience Cloud is typically customized based on business needs. Basic plans start as low as $5 per user, but detailed pricing varies significantly depending on the features and data volume required.  

Trial information: Medallia offers a demo, but no free version or trial is available. 

Customer testimonials 

💪 Strengths 

“The ability to get real time feedback is incredibly valuable for recognizing excellent performance and improving customer experience. Medallia’s templates make responding to customer feedback quick and easy.” Source 

💡 What could be better 

“The platform can feel intimidating at times, especially when customers don't respond to surveys or react negatively to being asked for feedback. There’s also a concern that some negative feedback doesn’t truly represent the customer’s overall experience.” Source 

Overall verdict: 

Medallia is praised for its ease of use and its comprehensive approach to experience management. It’s a powerful tool for businesses that need to analyze sentiment from diverse feedback channels. Some users, however, note that the platform may feel over-engineered for smaller teams or companies with basic feedback needs. 

Qualtrics

With Qualtrics, you can not only track customer sentiment but also gather deep insights into the motivations behind customer behaviors. 

This platform is ideal for companies that rely heavily on structured feedback through surveys but want to enhance that with unstructured text analysis to get the full picture. Qualtrics is built for scalability, making it suitable for businesses of all sizes. 

🚀Key features: 

• AI-driven feedback categorization: Its AI automatically organizes feedback into categories, helping businesses identify trends and common themes across customer responses. 
•  Omnichannel feedback collection: Gather sentiment data from surveys, emails, social media and more, ensuring a comprehensive view of customer sentiment across multiple touchpoints. 
• Customizable surveys with sentiment analysis: You can create surveys tailored to your business needs and Qualtrics will automatically analyze the sentiment behind open-ended responses. This means that instead of just gathering feedback, the tool detects emotional tone — whether responses are positive, negative, or neutral — giving you a deeper understanding of customer feelings. These insights allow you to act on customer emotions, not just their words, enabling more targeted improvements in your products and services. 
• Advanced reporting and dashboards: The dashboards visualize analysis data in an easy-to-read format, highlighting trends, sentiment shifts and areas needing improvement. These insights enable users to make informed decisions to enhance their offerings and overall customer experience. 

Pricing: $1,500/year  

Trial information: Free trials available upon request. 

Customer testimonials 

💪 Strengths 

“Qualtrics CoreXM is easy to use for creating quick, one-time surveys or for gathering opinions over time. It’s excellent for sending and managing RSVPs or collecting important data like conflict-of-interest declarations. The reporting and crosstab functionality is powerful and continues to improve, making it easy to generate reports for sharing survey response data and research.” Source 

💡 What could be better 

“Analyzing open-ended responses is still tricky, as the software struggles to effectively group and find trends within verbatim text. While Text IQ is improving, it’s not perfect yet. Additionally, customization of the survey’s look and feel is somewhat limited and there are issues with the speed and clunkiness of some features, like adding contact data into directories.” Source 

Overall verdict: 

Qualtrics is a popular choice for businesses that focus heavily on customer experience, offering a robust sentiment analysis tool that integrates seamlessly with its survey platform. It stands out for its real-time analytics, allowing businesses to act quickly on customer feedback. However, users often mention that Qualtrics is more suited for larger teams due to its complex feature set and the need for advanced configurations. While smaller teams can still benefit, the platform’s depth can be overwhelming, particularly for those without technical expertise or those looking for a simpler tool. 

Microsoft Azure (Text Analytics)

Microsoft Azure's Text Analytics API is a cloud-based service that offers sentiment analysis with other natural language processing features. Built to cater to a wide range of businesses, from startups to large enterprises, this tool integrates seamlessly into existing systems and helps users understand the emotional tone of text data found in customer reviews, social media, or emails. 

Azure’s solution is ideal for businesses that want a flexible, scalable, and developer-friendly sentiment analysis tool that can be deployed right out of the box, without the need to build models from scratch. 

🚀 Key features: 

• Sentiment analysis using machine learning: Azure's sentiment analysis uses advanced machine learning models to automatically detect whether text is positive, negative, or neutral. This feature processes large volumes of data and adapts over time, ensuring accuracy as it continues to learn from new inputs.  
• Multi-language support: It can analyze text in a wide variety of languages, allowing businesses to assess sentiment on a global scale. 
•  Entity recognition: Extract key phrases, people, organizations and locations from the text to provide context behind the sentiment. 
• Text summarization: This feature condenses longer text inputs while retaining the core sentiment, giving businesses a snapshot of what matters most. 
• Scalability: Whether you’re processing a few dozen documents or millions, Azure’s cloud infrastructure ensures seamless scaling to handle data volumes of any size. 

Pricing: Pay-as-you-go model, starting at $1 per 1,000 transactions.

Trial information: Free tier with limited usage available. 

Customer testimonials 

💪 Strengths 

“Azure Text Analytics has empowered our organization to gain insight from unstructured text data, enabling sentiment analysis, entity extraction, key phrase identification and language specific processing using the natural language processing techniques.” Source 

💡 What could be better 

“Azure pricing can get complicated. The sentiment analysis could miss subtle nuances in complex texts. Integration with other services like computer vision tools is lacking.” Source 

Overall verdict: 

Azure Text Analytics is lauded for its scalability and integration with other Azure tools, making it a powerful choice for larger enterprises and tech-savvy users. The accuracy of its sentiment detection and entity recognition is also a highlight for many businesses. Smaller businesses or those unfamiliar with APIs may find the setup difficult. 

Meltwater

Meltwater is a media monitoring platform that helps businesses track their brand presence and analyze sentiment in real time across social media, news outlets and blogs. In addition to real-time sentiment analysis, it provides insights into trending topics, influencer identification, and audience engagement. Meltwater’s AI-powered tools make it particularly valuable for PR teams and marketing departments looking to manage their brand’s reputation, respond to crises swiftly, and measure the effectiveness of their campaigns. With advanced filtering options and reporting features, it enables teams to make data-driven decisions based on public sentiment. 

🚀Key features: 

• Real-time media monitoring: Tracks mentions of your brand and analyzes sentiment in real-time across multiple channels. 
• AI-powered sentiment analysis: Meltwater uses AI to detect sentiment, helping users understand public perception quickly. 
• Customizable reports: Tailor reports to focus on the customer engagement metrics and sentiment that matter most for your brand. You can choose to highlight specific sentiment data — like positive vs. negative feedback — and track changes over time. This flexibility allows you to create reports that provide deeper insights into customer emotions, helping you focus on areas that directly impact your brand’s performance. 
• Alerts for sentiment changes:You can set up real-time notifications for sudden shifts in customer sentiment, whether it’s a spike in negative feedback or a surge in positive responses. These alerts allow your team to respond immediately to potential issues or capitalize on positive momentum. 

Pricing: Custom pricing based on business needs.  

Trial information: Free demo available. 

Customer testimonials 

💪 Strengths 

“I find Meltwater to be a great tool for media monitoring and analytics. Its comprehensive coverage and detailed insights help us stay informed about industry trends and track our brand's presence across various media channels.” Source 

💡 What could be better 

“We don't love having to pay separately for an API integration that allows our data and analytics team to connect directly to the platform. The database of reporters could be a little bit more robust, but it is sufficient for our needs.” Source 

Overall verdict: 

Users appreciate the real-time nature of Meltwater’s sentiment tracking, especially for PR crises or managing brand reputation. The AI-driven insights and customizable reports make it easier for teams to act on important data. Some users find Meltwater’s pricing high, particularly for small to mid-sized businesses. Additionally, the learning curve can be overwhelming for new users unfamiliar with media monitoring tools. 

Talkwalker

Talkwalker (by Hootsuite) is actually a social listening and analytics platform offering powerful sentiment analysis insights. It allows businesses to track their online reputation across various platforms, from social media to blogs and news websites and is particularly valued for its visual content analysis. It's also one of the few platforms that offer image recognition technology to track brand logos, even in user-generated content without mentions. Additionally, Talkwalker offers customizable KPI dashboards to tailor reports based on specific business goals, which adds to its versatility. 

🚀Key features: 

•  Real-time sentiment tracking: This feature allows you to monitor customer sentiment across platforms like social media, blogs and news websites as it happens. With real-time tracking, you can quickly identify shifts in how people feel about your brand, whether it's positive, negative, or neutral. This instant visibility helps your team respond proactively to feedback or emerging customer issues across multiple channels. 
• Image recognition with sentiment analysis: This unique feature analyzes not only text but also images and videos where your brand or products appear. By identifying logos, products and visual cues, the tool can assess the sentiment behind visual content. Whether it's a photo on Instagram or a video review on YouTube, this feature helps you understand how people feel about your brand through visual media, offering a more comprehensive view of customer sentiment. 
• Multi-language support: Sentiment analysis is done in over 180 languages, making it ideal for global businesses. 
• Trend prediction: Uses AI to forecast trends, helping businesses stay ahead of emerging issues. 

Pricing: Starts at approximately $9,600/year.  

Trial information: Free 14-day trial available. 

Customer testimonials 

💪 Strengths 

“Talkwalker has the ability to fully customize your search terms while looking at sentiment, geographic locations, and media types.” Source 

💡 What could be better 

“One of the downsides of my version is that you can only search conversations from the last 30 days.” Source 

Overall verdict: 

Talkwalker’s ability to analyze sentiment in both text and visual content sets it apart, making it invaluable for brands with a strong visual identity. The tool’s multi-language support feature is also commended by global companies. But, some users mention that the platform can feel overwhelming due to its vast range of features and the price point may be steep for smaller businesses. 

Brandwatch (Hootsuite Integration)

Brandwatch (integrated with Hootsuite) offers a comprehensive tool for tracking brand mentions and analyzing sentiment across various platforms. It helps businesses gain insights into customer opinions and make data-driven decisions. This sentiment analysis tool enables marketers to monitor shifts in sentiment and respond effectively to public perception, making it a valuable asset for any brand focused on reputation management. 

🚀Key features: 

• Social sentiment tracking: This feature allows you to track real-time customer emotions on platforms like Facebook, Instagram and X (formerly Twitter). By analyzing comments, posts, and reactions, you can quickly gauge whether your audience is feeling positive, negative, or neutral about your brand. 
• Competitor analysis: Not only can you monitor your brand’s sentiment, but you can also compare it against your competitors. This feature provides insight into how your audience perceives your competitors in real time, giving you an edge in adjusting your social media strategy.  
• Customizable dashboards and reports: It gives you the flexibility to tailor your dashboard to show only the most important metrics for your social media campaigns — whether it's tracking engagement, sentiment, or brand mentions. Customizable reports make it easier to share targeted insights with your team, ensuring everyone is aligned on what matters most for your campaigns. 
•  Integration with Hootsuite: By integrating with Hootsuite, Brandwatch gives you the ability to monitor keywords, competitors and hashtags in tandem with sentiment analysis. This all-in-one view helps you manage your social media landscape more effectively, offering a comprehensive picture of both the quantitative (engagement metrics) and qualitative (sentiment) performance of your content. 

Pricing: Custom pricing based on data volume and features required. Starts at $9,600 annually ($800/month). To get a detailed quote, it’s best to contact Hootsuite directly.  

Trial information: 30-day free trial available for Professional and Team plans. 

Customer testimonials 

💪 Strengths 

“This feature allows me to track mentions of my brand, competitor, or specific keywords. This feature provides valuable insight into how the brand is perceived and what topics are trending in the industry.” Source 

💡 What could be better 

“Its pricing model has been a point of contention, particularly for individual users like me. I feel advanced features are too expensive and the free lower-cost plans are too restrictive. 2. User interface - Their user interface can be complicated and not intuitive.” Source 

Overall verdict: 

The integration with Hootsuite’s broader social media management tools makes it a convenient option for social media teams. Users also love the competitor analysis feature, which allows for more strategic decision-making. The main concern is that many of the advanced features are locked behind higher-tier plans, which can make it costly for smaller businesses to access all the tools they need. 

Brand24

The social media monitoring platform from Brand 24 helps businesses track social media mentions and analyze sentiment in real-time, making it particularly popular with smaller companies and startups. It's great for monitoring specific keywords and understanding customer sentiment trends, like identifying whether a new campaign is resonating positively or negatively. One standout feature is its ability to display detailed analytics, showing engagement metrics, reach and influencer mentions. This helps brands quickly spot issues or opportunities, enabling fast responses to customer feedback and improving overall online reputation management. 

Key features: 

• Real-time sentiment analysis: Brand24 tracks mentions of your brand and analyzes sentiment in real time, helping you stay on top of public opinion. 
• Alerts for negative sentiment spikes: Set up alerts to notify you when negative sentiment is on the rise so that you can act quickly. 
• Keyword and hashtag tracking: You can track specific hashtags or keywords to see how public sentiment shifts in relation to certain terms. 
• In-depth reporting: The platform provides detailed sentiment reports, offering insights into what’s driving positive or negative feedback. 

Pricing: Starts at $79/month.  

Trial information: 14-day free trial available.  

Customer Testimonials  

💪 Strengths  
"Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some cool features for filtering and configuring the projects to collect mentions as accurately as possible." Source  

💡 What could be better 

"Sometimes the sentiment analysis isn't real-time or accurate, especially when dealing with niche industries or specific news sources." Source 

Overall verdict: 

Brand24 is highly valued for its simplicity and affordability, making it a great choice for small businesses and startups. However, larger enterprises may find it lacking in advanced features compared to platforms like Sprinklr, Talkwalker or Meltwater. Additionally, some users report that Brand24 occasionally struggles with accurate sentiment detection in complex text incorporating sarcasm, mixed emotions, industry-specific jargon, or cultural nuances. 

Awario

Designed for small businesses and startups, Awario offers an affordable solution for social media and web monitoring with sentiment analysis capabilities. It provides comprehensive insights without straining the budget, making it an attractive option for those looking to access valuable sentiment data at a reasonable price. 

Key features: 

• Real-time sentiment analysis: Awario monitors mentions across the web and social media, analyzing sentiment to give businesses actionable insights. 
• Boolean search: Helps create highly refined searches with Boolean operators to track specific sentiments or keywords. 
• Competitor analysis: Helps monitor your competitors’ online presence and compare sentiment, giving you a strategic advantage. 
• Multi-language support: Supports sentiment analysis in multiple languages, making it suitable for businesses with a global presence. 

Pricing: Starts at $39/month.

Trial information: 7-day free trial available. 

Customer testimonials 

💪 Strengths “​​I use Awario to keep track of mentions of my brand across social media, which allows me to get ahead of negative feedback or comments and follow up to ensure potential and existing customers and clients' voices are heard and all concerns are addressed promptly - which can really help when it comes to acquiring new customers. Awario is also very handy for keeping track of mentions of competitors, which can provide valuable insights into what people like and dislike about their products and services at any given time.” Source 

💡 What could be better 

“There's a bit of a learning curve when it comes to correctly setting up monitoring and filters to get the most relevant results.” Source 

Overall verdict: 

Awario’s affordability and ease of use make it a great choice for small businesses or those new to sentiment analysis. Users also appreciate the ability to create custom Boolean searches, which allows for more targeted monitoring. 

However, some users find that the sentiment analysis lacks depth compared to more premium tools. There are occasional inaccuracies in sentiment detection, particularly with sarcasm or complex text structures. 

Rosette (now Babel Street)

Babel Street, incorporating the powerful Rosette platform, offers advanced natural language processing (NLP) with key features designed for handling multilingual data and providing precise, customizable sentiment analysis even from the dark web.  

Key features: 

• Multilingual support: Uses AI to process data in multiple languages, making it easier to gather and analyze insights from a diverse range of global sources. 
• Customizable sentiment analysis: Provides fine-tuned sentiment detection, allowing users to tailor it to specific industries or contexts. 
• Entity recognition and categorization: Accurately identifies and classifies key entities like people, places and organizations across different languages. 
• Text analytics at scale: Efficiently handles large volumes of unstructured data, delivering precise analysis for decision-making. 
• Integration with data analytics: Works within Babel Street’s broader platform, providing actionable insights alongside other powerful data analysis tools. 

Pricing: Custom pricing based on data volume and specific features needed. 

Trial information: Free demo available upon request. 

Customer testimonials 

💪 Strengths “I had satisfactory experience using Rosette for my text analytics and NLP requirements.” Source 💡

What could be better 

“While Rosette is designed to integrate with various applications, users may encounter challenges integrating the solution into their existing systems, especially if they have complex or unique requirements.” Source 

Overall verdict: 

Babel Street, enhanced by the Rosette platform, is a highly advanced tool for businesses and organizations that deal with large volumes of multilingual data.  While Babel Street offers robust capabilities, its advanced features may be more suitable for larger organizations or those with specific multilingual data needs, rather than smaller businesses seeking a more basic solution. Overall, for enterprises that need scalable and accurate NLP and sentiment analysis, Babel Street with Rosette is a powerful and versatile option. 

How to find the best sentiment analysis tool for your business 

It’s tempting to pick a tool based on flashy features, but if it doesn’t handle complex emotions like disgust, doubts, sarcasm, doesn’t scale with your growing data, or lacks language support, you’re actually setting yourself up for frustration. You’ll end up with inaccurate insights or worse — no clear direction on how to improve. That’s why it’s crucial to look for tools that offer these features, so you’re not just collecting data but understanding it in a way that drives smarter decisions.  

Here’s what to look for when finding the best sentiment analysis tool for your business. 

• Identify your needs: Start by understanding what you really need from the tool. Are you dealing with multilingual data? Do you need advanced customization, or is basic sentiment analysis enough? Knowing your priorities helps filter out tools that won’t meet your requirements. 
• Evaluate accuracy: Sentiment analysis tools aren’t perfect, especially with tricky text like sarcasm or mixed emotions. Look for tools that offer high accuracy, particularly those using advanced natural language processing (NLP) or AI models to handle complex sentiment. 

• Check scalability: If your business is growing or already handles large volumes of data, you’ll need a tool that scales with you. Make sure it can process big datasets without lagging or losing accuracy. 
• Security measures: Your data needs to be locked down tight. When choosing a tool, make sure it takes security as seriously as you do — look for features like data encryption, secure logins, access controls and compliance with industry standards.  
  
  Your customer insights are valuable and keeping them secure should be non-negotiable. If you didn’t know, Sprinklr offers an impressive Trust Center that ensures your competitive analysis data stays protected by prioritizing water-tight compliance with standards like CCPA, CPRA and more mentioned here:
   
• Multilingual support: If you operate globally, your tool needs to handle sentiment in different languages effectively. Some tools excel at this while others fall short — don’t overlook it if you’re working with a diverse audience. 
• Customization: Every business has different needs and aspirations from its tech stack. Some tools allow you to tailor sentiment parameters or add industry-specific terms, which is critical if you need more specialized insights. 
• Integration with existing tools: The best sentiment analysis tools fit smoothly into your current tech stack, whether it's a CRM, social media management platform, or customer support software.  
  
  Point to note: Sprinklr integrates natively with third-party analytics platforms and apps like Adobe Analytics, Aeris Weather, Bazaarvoice and more, to generate holistic insights that can be used across marketing, sales and support. Find the full list of integrations here.  
• User-friendly interface: You don’t want to spend hours learning a complicated system. Look for tools that offer an intuitive interface and clear reporting, making it easy to extract insights without getting bogged down by unnecessary features. 

By focusing on these key buying factors, you’ll be able to find a sentiment analysis tool that not only fits your current needs but grows with your business. 

Why Sprinklr stands out in all sentiment analysis platform 

As explained, when you’re looking for a sentiment analysis tool, it needs to be intuitive, scalable and technically sound — Sprinklr delivers thoroughly on all these fronts, by yielding deep, AI-driven insights that power brands like Standard Chartered Bank. The FinServe giant uses Sprinklr’s social listening and sentiment analysis tools to monitor customer feedback across 31 markets, enhancing customer experience and driving personalized recommendations.  

What sets Sprinklr apart is how it doesn’t just skim the surface. It analyzes mentions across social media, blogs and even the dark web to provide comprehensive sentiment data. The combination of real-time tracking, multi-language support and customizable alerts makes it a tool worth investing in. With a G2 rating of 4.3, Sprinklr has garnered positive ratings from companies of all scales and sizes. 

If you're seeking a tool that can handle complex sentiment analysis and grow with your business, schedule a demo today and see the tool in action.