Top 10 Social Media Automation Tools in 2024

Managing social media can feel like a never-ending task, right? The sheer volume of posts, messages, channels and analytics can be overwhelming — turning what should be an automated function into a time-consuming chore.  

But don’t you worry, social media automation tools are here to help. As social media expert, Mari Smith, puts it, "The key to success on social media is consistency and automation." By automating repetitive tasks, you can free up more time to focus on creating high-quality content and building meaningful connections with your audience. 

As technology evolves, so do the tools designed to make our lives easier. The social media landscape of 2024 offers a dazzling array of automation tools that not only streamline your processes but also use powerful AI to “automate with a human touch.” With the right automation tools, you can ensure that every post and update is perfectly timed, on-brand and effective. 

In this blog, we’ve sifted through the latest options to bring you a curated list of the top 10 social media automation tools in 2024. We’ve leveraged our decades-long domain expertise to analyze their performance, costing and credibility to give you a no-holds-barred verdict that hopefully helps you find the perfect fit for your needs. 

Ready to transform your social media game? Let’s dive in! 

What is a social media automation tool? 

A social media automation tool is a software solution designed to automate various repetitive tasks of social media marketing, such as scheduling posts, responding to comments, tracking engagement and analyzing performance — all without requiring you to be glued to your screen 24/7.  

In simple words, they take care of the repetitive tasks, so you can focus on more strategic aspects of social media marketing that help drive business growth, competitive advantage and networking opportunities. 

Learn more on the Impact of Social Media Marketing on Businesses 

Social media automation tools for businesses of all sizes 

While this list isn't exhaustive, we invested significant time in research and consulted with paying customers. Their insights have contributed to this compilation of social media automation tools, giving you the freedom to choose the software that best aligns with your social media requirements, budgets and existing tech stack. 

Here's a brief preview of the 10 best social media automation tools in 2024. 

Sprinklr

Sprinklr offers a comprehensive suite of social media automation tools designed to simplify and enhance your social media management. From content creation to analytics, Sprinklr provides basic to advanced features you need to streamline your social media strategy and engage effectively with your audience. 

Being a unified platform with Generative AI enrichment, Sprinklr can do advanced automation that multiply ROI by 327%, according to customers interviewed by Forrester Consulting in June 2024. Read the full report here. 

🚀 Prominent features 

Basic automation features: 

• Scheduling: Sprinklr’s provides a social media scheduler that allows you to plan and schedule your posts in advance, ensuring they are published at optimal times for engagement.  

Sprinklr’s social media content calendar provides a visual overview of your scheduled posts, making it easy to manage and adjust your content strategy.  

Learn More: 5 Ways a Unified Calendar Can Improve Your Marketing Strategy 

• Omnichannel Publisher: Sprinklr offers an omnichannel publisher which goes beyond just posting content; it’s about creating a cohesive brand experience across all digital touchpoints.   
  
  With the ability to manage over 30+ social channels, this feature ensures that your posting is consistent and timely — allowing you to reach your audience on the right channels at the optimal times and is tailored for each platform’s unique audience and algorithm. 

• Automated reporting: Offers intuitive dashboards and data visualization that translate complex data into actionable insights, helping brands make informed decisions. The platform offers customizable reports that track key metrics such as engagement, reach and ROI. These insights help you make data-driven decisions to refine your strategy and improve your social media efforts. The ability to generate client-ready dashboards with just a few clicks simplifies the reporting process, making it easier to share insights with stakeholders. 

Advanced automation features: 

• Content creation: As stated earlier, Sprinklr offers powerful AI-driven content creation and tools that expedite and democratize content creation through built-in templates and approval workflows.  
  
  It also incorporates AI to provide suggestions that resonate with the target audience, backed by a comprehensive digital asset manager. This ensures that your content is not only engaging and on-brand but also produced efficiently. The platform supports rich media, including images, videos and GIFs, providing you with the versatility needed to capture your audience’s attention.  
• Sprinklr AI+: The generative AI built-in Sprinklr AI+ feature generates channel-specific content across various formats with ease. It ensures quicker and more efficient replies to comments through response simplification and modification. It also aids in content reviews with AI-powered grammar and tone checks, ensuring high-quality communication. 
  BOOK A DEMO OF SPRINKLR AI+

• Social media engagement: Sprinklr’s social engagement tool enables you to efficiently manage and respond to customers — comments, messages and mentions from a unified dashboard. The AI-powered recommendations from Sprinklr AI+ help prioritize responses and suggest appropriate replies, ensuring your engagement is both effective and efficient.  
  
  Read more: How to Measure Social Media Engagement Effectively 

• Social media customer service: Sprinklr offers a platform that enhances your customer service capabilities by allowing you to handle customer inquiries and issues directly through social media. The feature automates responses to common queries, ensuring quick and effective support. This feature tracks and manages customer interactions across various social channels, ensuring no query goes unanswered and improving your overall customer service experience. 

Overall verdict 

Sprinklr distinguishes itself in the crowded market of social media automation tools with its advanced AI capabilities, comprehensive analytics and a seamless omnichannel experience. It’s not just about automating tasks; it’s about enhancing the brand’s digital presence and fostering meaningful connections with the audience. Overall, Sprinklr offers an all-in-one platform that can significantly enhance your social media strategy, making it an excellent choice for businesses of all sizes. Its advanced features, seamless integration and user-friendly interface set it apart from other social media automation tools on the market. 

Sprinklr Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, for the Fifth Time in a Row

Download the Report

Customer testimonial 

💪 Strengths 
“Sprinklr Social is incredibly helpful because of its ease of use and consolidates all social media channels into a single platform, simplifying the process of monitoring, managing and engaging with audiences across various networks. Its comprehensive moderation tools, including advanced filtering, AI-powered sentiment analysis and automated moderation rules, enable efficient management of large volumes of interactions, ensuring timely and appropriate responses.” 

💡 What could be better 
“While Sprinklr Social offers many powerful features, there are some aspects that can be less helpful and present downsides. One of the main challenges is the platform's complexity and ease of implementation or integration for new users. Its extensive capabilities can be overwhelming, especially for new users, requiring significant time and effort to master.” Source

Trusted by: L’Oreal, Cisco, Diageo, Marico, Microsoft, McDonalds, Honda and the Prada Group  

Price: USD 299/seat/month (Check full pricing here)

Trial: Available for 30 days  

Brand24

Brand24 is a powerful social media automation tool that excels in monitoring and managing the sentiment around your brand. By providing detailed insights into brand mentions, it helps you engage effectively with your audience, eliminating the need for manual inspection of every comment, mention and post. You stay on top of the ever-moving social media diaspora with Brand24’s 24/7 super sleuthing.  

🚀 Prominent features 

• Sentiment analysis: Utilizing advanced AI, Brand24's sentiment analysis categorizes online brand mentions as positive, negative or neutral. You can set up alerts to be notified immediately of any negative mentions, enabling you to respond quickly and appropriately to manage your brand's online reputation. 
• Data exporting: Brand24 automates the creation of comprehensive social media reports, which can be exported in various formats such as PDF, Excel and infographics. This feature simplifies the process of sharing insights and metrics with stakeholders, ensuring everyone stays informed about the brand's online performance. 
• Discussion Volume Chart: Brand24 offers this feature that displays graphs of your brand mentions across the web. This feature allows you to easily identify spikes in activity, helping you determine whether these peaks are the result of your social media efforts or potential issues that need attention. 
• Authority Indicator: This feature identifies influential participants in conversations about your brand. This feature helps you pinpoint potential influencers to collaborate with, enhancing your social media strategy and expanding your brand's reach. 

Overall verdict 

When evaluating social media automation tools, Brand24 emerges as a superior option for sentiment analysis and brand monitoring. It excels in delivering critical insights into prevailing discussions and themes, which is instrumental in steering reputation management, enhancing brand visibility and bolstering social selling initiatives. Compared to other tools in the market, Brand24’s streamlined dashboard stands out, offering strategic optimization of marketing endeavors and the discovery of public relations opportunities. 

However, one minor drawback is that the platform may have a learning curve for new users, requiring some time to fully understand and utilize all its features. Despite this, Brand24 remains a top choice for brands looking to improve their social media engagement and manage their online reputation effectively. 

Customer testimonial 

💪 Strengths 
“Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions. The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand.”  

💡 What could be better 
“There is always the possibility that Brand24 could have overlooked a channel or source in the barrier-free realm of social media, but that less of a risk.” Source 

Price: USD 399/month for up to 25 keywords 

Trial: Available for 14 days 

Sprout Social

🚀 Prominent features 

• ViralPost: This feature automatically publishes your content at the optimal times for your audience. This ensures that your posts reach the maximum number of followers when they are most active, boosting engagement and visibility.  
• Bot Builder: It’s an efficient customer service tool that allows you to create chatbots for X and Facebook. This feature automates responses to frequently asked questions, providing quick replies to your audience, improving customer satisfaction and ensuring 24/7 availability. 
• Feed customization: Sprout Social offers flexible feed customization options, allowing you to tailor your social media feeds to your specific needs. This helps with better content curation and ensures that you stay updated with the most relevant information. 
• Automated customer surveys: To enhance customer feedback, Sprout Social can send automated surveys after customer interactions. This helps you gather valuable insights about your customer service and make necessary improvements. 

Overall verdict 

Sprout Social is a robust platform that excels in automating social media tasks, designed with the user’s strategic needs in mind. It offers comprehensive social management, from scheduling a vast array of posts to managing conversations across networks from a unified inbox. Additionally, Sprout Social’s Listening and Analytics tools provide deep insights into brand sentiment and audience interests. 

While it streamlines many aspects of social media management, users may encounter occasional glitches with scheduling and account reauthorization. There are also limitations in keyword monitoring and social listening features, which may require additional tools to cover all social media management needs. Despite these minor setbacks, Sprout Social remains a valuable asset for solo marketers or small teams. 

Compare now: SPRINKLR vs. SPROUT SOCIAL 

Customer testimonial 

💪 Strengths 
“As a 'department of one' in my organization, Sprout is a super valuable tool. I really like that it's easy to use and flexible scheduling capabilities, which allows me to plan and automate our posts with ease. The tagging feature is also extremely valuable to me, as it makes it super easy to filter posts to ensure I am sending out balanced content and makes the reporting for the various involved stakeholders super easy.” 

💡 What could be better 
“When I have to reauthorize accounts and it turns into a much bigger process -- it can become annoying. Sometimes scheduling just doesn't work or glitches. Posts don't push through, etc.” Source 

Price: USD 299/seat/month  

Trial: Available for 30 days 

Sendible

Sendible is a robust social media automation tool that offers a comprehensive set of features to streamline your daily social media activities. It is designed to simplify content management, enhance collaboration and provide valuable insights, making it a great choice for businesses of all sizes. 

🚀 Prominent features 

• Sendible allows you to schedule a month's worth of posts either individually or in bulk using the Bulk Importer. You can create content Queues to ensure a consistent publishing schedule. You can also use the Smart Compose Box to customize content for different social media channels in one place. 
• Sendible also provides a personal AI Assist, to generate content ideas and captions for each social media channel in seconds and optimize your existing content. 
• Sendible enhances team collaboration by allowing you to add clients and team members to create workflows with approvals and custom permissions. This feature ensures that content is reviewed and approved by the necessary stakeholders before it goes live, maintaining brand consistency and quality. 

Interesting Read: How to Kickstart Your Social Media Collaboration

• With Sendible's analytics feature within Reports Hub, you can generate and automatically send reports to your clients and influencers since it supports external stakeholder addition. 
• Sendible provides robust monitoring capabilities to track data around relevant industry keywords and trends. This feature helps you stay updated on important conversations and emerging trends, allowing you to adjust your strategy accordingly. 

Overall verdict 

Sendible excels in automating marketing and publishing tasks with a dashboard that offers a panoramic view of social media activities. It’s user-friendly and facilitates team collaboration, but compared to alternatives like Sprinklr, it may fall short in social listening and third-party integrations. Ideal for small to midsize businesses, Sendible’s setup and learning curve are notable considerations. Users should be aware of occasional posting errors and limited integration with certain social media channels like X. Despite these drawbacks, Sendible remains a competitive option for those prioritizing publishing automation and team management. 

Customer testimonial 

💪 Strengths 
“With Sendible, it's all streamlined, with a much lower margin for error. You're in control of what you want to automate. And it's easy for clients to understand and use the approval system. It even has customizable reports that are automatically populated with your data.”  

💡 What could be better 
“It doesn't auto-rotate evergreen content. It doesn't highlight posts with high engagement rates that can be reposted. It doesn't have a way to integrate with other software.” Source 

Price: USD 240/month for White Label upgrade 

Trial: Available for 14 days 

Loomly

Loomly is a comprehensive social media automation tool that excels in content management for both organic and promoted posts. It offers real-time optimization tips to enhance your content's performance, ensuring your social media strategy remains effective and dynamic. 

🚀 Prominent features 

• Custom Social Network: Loomly's standout feature is the ability to create custom social networks. This allows you to post to almost any service, significantly expanding your social media management capabilities beyond the usual platforms. 
• Social Inbox: The platform centralizes comments from Facebook, X, LinkedIn and Instagram, enabling efficient audience engagement and management. 
• Social publishing: Loomly automates your content pipeline with RSS feed integration, ensuring your calendar is always bustling with fresh posts. It also guides you through creating impactful organic and promoted content, with notifications for team interactions via email, Slack, push or Microsoft Teams. 
• Ad campaigns creation: The platform streamlines the creation and scheduling of ad campaigns, allowing you to amplify your sponsored posts directly from Loomly. 
• Recurring Posts and Post Ideas: To maintain a consistent posting schedule, Loomly supports recurring posts and offers a monthly calendar of post ideas to inspire content creation. Post previews ensure content looks perfect before publishing. You can also have multiple scheduling calendars for your different social media needs. Each calendar can include accounts from various social channels and a Custom Channel. This feature helps manage various social media strategies simultaneously and ensures content is tailored for each platform. 

Overall verdict 

Loomly stands out in the social media automation space with its unique Custom Social Network feature and multiple scheduling calendars, catering to diverse social media strategies. While it offers a centralized Social Inbox and RSS feed integration for content publishing, it is not as advanced in analytics or as polished as some competitors like Hootsuite or Sprinklr. Users should consider Loomly for its innovative scheduling and content management features but be aware of its limitations in platform integrations and analytics depth, which may necessitate additional tools for a complete social media strategy. 

Customer testimonial 

💪 Strengths 
“The ability to schedule multiple social media outlets at once, the ability to write threads, Access to stock images and emojis, the suggestion on analytics for each platform re: if a scheduled posting time is not good, or the day isn't good, etc., that the Facebook reads the account trying to be tagged, the suggestion of trending hashtags, the post ideas”  

💡 What could be better 
“Limited analytics as compared to other social media management tools and also not all the social media platforms are available to integrate such as TikTok & Snapchat are missing and it would help me if it was on loomly to implement, which I felt was a downside.” Source 

Price: USD 369/month  

Trial: Available for 15 days 

SocialBee

SocialBee is a versatile social media automation tool designed to streamline social media management and content creation. It leverages RSS functionality to automate the process of finding and sharing relevant articles with your audience, making it a valuable asset for any social media strategist or marketer. 

🚀 Prominent features 

• Social Media Copilot: This is the platform’s standout automation feature. With just a few clicks, you can create an entire social media strategy. By answering guided questions about your brand tone, company and target customers, the AI takes over. It determines the best social networks for your brand, devises an ideal content mix and establishes content categories such as curated news, promotional posts and quotes. The AI then creates a posting plan, sets a schedule and generates social media posts to fill out your content categories, automating the entire process from strategy to publication in minutes. 
• Content curation and scheduling: The RSS functionality automates the discovery and sharing of relevant articles, while its content categorization and rotation ensure a diverse and maintainable posting schedule. 
• Post lifecycle management: Unique to SocialBee is the ability to schedule the removal of time-sensitive content, allowing for a clean and current social media feed. 
• Design and AI integration: With in-app integrations like Canva, Unsplash and GIPHY, SocialBee simplifies the creation of visually appealing posts. AI technology further enhances this by generating captions and guiding social media strategies. 

Overall verdict 

SocialBee distinguishes itself in the social media automation market with its AI Copilot, which can generate a complete social strategy and its content categorization that ensures a balanced mix of posts. It’s particularly suitable for users who value AI-driven content creation and strategic scheduling. However, users should be aware of its complicated UI and learning curve. While SocialBee offers a range of innovative features, these drawbacks may require consideration when choosing the right tool for your social media management needs. 

Customer testimonial 

💪 Strengths 
“SocialBee saves me hours every single week by automating a lot of the tasks I need to do in regards to posting and curating content. The AI features are really good too and will most likely get even better. Whenever I am stuck with something the staff are always extremely helpful and responsive too.” 

💡 What could be better 
“The interface could be a bit more intuitive, it takes a while to get used to how it works and how to find things.” Source 

Price: USD 99/month  

Trial: Available for 14 days 

Hootsuite

Hootsuite social media automation capabilities are centered around enhancing efficiency and consistency in social media management. It provides tools for scheduling posts in advance, curating content, responding to social interactions and generating actionable insights through analytics — all designed to help businesses maintain an active and engaging online presence with minimal manual effort. 

🚀 Prominent features 

• Unified dashboard: Monitor and analyze content performance across multiple social platforms from a single dashboard, streamlining the management process. 
• OwlyWriter AI: Hootsuite’s AI-driven content generator, OwlyWriter AI, facilitates rapid creation of engaging social media captions, offering instant insights to repurpose top-performing posts. 
• Best Time to Publish: This feature employs data analysis to determine the audience’s online behavior and optimal posting times, scheduling posts smartly to ensure content visibility and engagement. 
• Analytics and reporting: Hootsuite Analytics simplifies the tracking of social media performance with customizable reports and automated delivery, presenting data in clear visual formats. 

Overall verdict 

Hootsuite’s social media automation capabilities are recognized for their comprehensive approach to managing multiple social media accounts. However, it’s important to note that it has been reported to have a steep learning curve and an intimidating interface, which can be challenging for new users. Additionally, while it provides a range of features, it may not be the most competitively priced option in the market, especially for smaller businesses with limited budgets. Compared to other tools, Hootsuite’s extensive features and integrations provide a better overall value, but users looking for a platform with exceptional customer service might find Sprinklr more suitable. 

Customer testimonial 

💪 Strengths 
“Hootsuite's stream feature allows me to easily follow topics of interest and industry leaders. I currently have a stream for each of our social networks and find it extremely helpful to use! However, what I enjoy the most about Hootsuite is that it allows me to plan my month's content by allowing me to visualize and schedule posts with its planner feature. Additionally, I save a lot of time by uploading content to multiple platforms and making edits on its publishing tool.”  

💡 What could be better 
“The only downside of using Hootsuite is that it occasionally disconnects from a social network and you don't get notified until you enter the platform again. As well as the composer tool doesn't have much flexibility for editing reels or stories. It would be very helpful to be able to add trending music or edit short videos on the platform and help boost the visibility of your posts.” Source  

Price: USD 99/month  

Trial: Available for 30 days 

SocialPilot

SocialPilot is a versatile social media automation tool designed to streamline content management for businesses of all sizes, from small startups to large enterprises. It offers a robust set of automation features to help you create, schedule and analyze your social media posts, making it an invaluable asset for any social media strategy. 

🚀 Prominent features 

• Advanced scheduling: Capable of bulk scheduling up to 500 posts, SocialPilot also allows for the scheduling of recurring posts and automated distribution from RSS feeds. 
• Content and collaboration: A content library to store posts and hashtags, combined with a team collaboration feature, enhances productivity and simplifies the feedback process. 
• Social Inbox: Monitor and engage with your audience through the Social Inbox feature, which centralizes interactions across platforms. 
• AI-powered assistance: An AI Assistant helps to generate unique and captivating captions and hashtags. It also enables you to schedule the first comment to Instagram, Facebook and LinkedIn posts where you can add relevant hashtags for more reach.  

Overall verdict 

SocialPilot sets itself apart in the social media automation space with features tailored for efficiency and scalability. While it is user-friendly and cost-effective, it may lack some advanced features and integrations that larger enterprises might require, such as automated TikTok posting. These distinctive attributes make SocialPilot a competitive choice for digital marketing agencies and SMBs looking for a comprehensive yet straightforward social media management tool. 

Customer testimonial 

💪 Strengths 
“I love that it is very user friendly, and I can post to more than one platform at a time. I also like that if I am posting multiple posts that I don't have to keep clicking on add a post or new post, the page just refreshes for a new post to be created automatically.” 

💡 What could be better 
“It would be easier if, when scheduling a post, I could see the recommended posting times for the account like I can when posting directly from the content manager in Meta Suite. If I want to do this, I need to either analyze the data myself or go to the Meta Suite manager to see what Facebook says. The scheduler is also set for specific times over a week. I don't post at the same time every week on Facebook or Instagram, so I use this feature for GBP only. It would be a better system for me to use if I could set up a queue based on a schedule that I arrange on a month-to-month basis. Unfortunately, I don't think this is something that will be implemented on any posting platform.” Source 

Price: USD 25.50/month  

Trial: Available for 14 days 

Tailwind

Tailwind is a social media automation tool that simplifies the management of platforms like Instagram and Pinterest, offering users the ability to create, schedule and optimize content with ease. It’s known for its intuitive design tools and AI features that help in crafting visually appealing posts, while its analytics capabilities provide insights into content performance. Tailwind’s automation extends to content curation and audience engagement, ensuring a consistent and strategic online presence. 

🚀 Prominent features 

• Social media strategy creation: Tailwind offers industry-specific social media strategy creation, providing users with tailored suggestions for content. This helps ensure that your social media efforts are aligned with best practices and current trends in your industry. 
• Scheduling for optimal engagement: Its scheduling feature ensures that your posts are published at times when your audience is most active. This maximizes engagement and helps you maintain a consistent presence on social media. 
• Optimized caption and hashtag suggestions: It provides optimized caption and hashtag suggestions to enhance your posts' visibility and engagement. These recommendations are based on current trends and analytics, helping you reach a broader audience and increase interactions. 
• Automated content design: One of its standout features is its ability to automatically generate a variety of post styles using your logo, brand colors and fonts. These designs are easily editable with a single click, allowing for quick customization and consistent branding across all your social media platforms. 

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Overall verdict 

Tailwind’s automation tools are particularly beneficial for visual content platforms like Instagram and Pinterest, offering unique design and scheduling features1. It stands out for its automated design and copy-creation tools, which are ideal for teams that need creative support but can handle engagement manually. However, Tailwind may not be the best fit for those looking for a tool with broad social network support, as it focuses mainly on Instagram and Pinterest. Users should also be prepared for a learning curve when mastering its advanced features. Compared to competitors like Sprinklr or Hootsuite, Tailwind is more specialized, making it a great choice for businesses that rely heavily on visual content and seek to boost their presence on image-centric platforms.  

Customer testimonial 

💪 Strengths 
“Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic.” 

💡 What could be better 
“The interface isn't exactly what I would call stimulating. It's basic and not very user-friendly if you're looking at it from an aesthetic perspective. Additionally, and this was really quite surprising, considering how much users pay-dragging and dropping posts using the "smart shuffle" feature always had some sort of glitch. For a time, I used Tailwind Create for Pinterest Pins. The colors always looked dull and the designs were dated.”  Source 

Price: USD 24.99/month  

Trial: Available for unlimited days 

Agorapulse

Agorapulse is a comprehensive social media automation software tailored for those looking to expand their online presence. Its features cater to small businesses, freelancers, agencies and enterprises, making it a versatile tool for various users. Known for its excellent customer service, Agorapulse prides itself on offering a 30-minute response time. 

🚀 Prominent features 

• Inbox assistant: The Social Inbox feature, powered by the Inbox Assistant, helps you efficiently manage your messages. It allows you to organize and label your emails and social media messages and set up automated responses to frequently asked questions. This feature ensures that you can maintain timely and consistent communication with your audience. 
• Collaborative content planning: Provides a platform for team and client collaboration in content planning and approval, ensuring alignment and consistency. 
• Mobile publishing: Offers a mobile app for on-the-go content publishing, ensuring that social media management is not confined to the desktop. 
• Social listening and reporting: Employs filters for targeted social listening and generates personalized reports on social interactions and audience trends. 

Overall verdict 

Agorapulse stands out in social media automation for its intuitive interface and robust scheduling capabilities, making it a strong competitor against tools like Hootsuite. Users appreciate its ease of use and comprehensive features, including social listening and reporting. However, it has some drawbacks, such as limited third-party integrations and occasional issues with scheduled posts not being published. Agorapulse is ideal for small to medium-sized agencies looking for an all-in-one solution, but users should be aware of its higher cost for advanced features and potential limitations in mobile app functionality. 

Customer testimonial 

💪 Strengths 
“Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.” 

💡 What could be better 
“The pricing can be on the higher end for smaller businesses, potentially limiting access to its premium features. Additionally, while it supports major social media platforms, support for emerging or niche platforms may lag behind competitors. It is also harder to add videos and is missing features that you get on most platforms.” Source 

Price: USD 119/user/month  

Trial: Available for 30 days 

Why you need a social media automation tool

Keeping up with social media can be overwhelming. Here’s why a social media automation tool can make your life easier: 

⏳ Automates repetitive tasks like posting, responding to FAQs and tracking analytics — saving you valuable time (to the tune of 6-7 hours/weekly, according to our tell-all guide on social media automation!) 

📅 Ensures your content is posted at optimal times, maintaining a steady presence and maximizing engagement. 

📈 Manage multiple accounts and platforms from a single dashboard, making it easier to scale your social media efforts. 

📊 Gain insights into your performance across different platforms, helping you refine your strategy and improve results. 

🎨 With the routine tasks handled, you can spend more time crafting creative and engaging content that resonates with your audience. 

Top must-have features in a social media automation tool

When picking a social media automation tool, consider these features to ensure it meets your needs. 

Basic features: 

These features are fundamental for any social media automation tool and are ideal for small businesses and individuals: 

• Post scheduling: Schedule your content in advance across multiple platforms, ensuring a consistent social media posting schedule. 
• Analytics and reporting: Access detailed analytics and reports to track the performance of your posts and campaigns, making data-driven decisions. 
• Content calendar: Organize and plan your content with a visual social media content calendar, making it easy to manage and adjust your posting schedule. 
• Multi-platform support: Manage and publish posts across different social media platforms from a single dashboard, to ensure consistency and save time. 
• Integration with other tools: Ensure compatibility with other tools you use, such as CRM systems, email marketing platforms and more, for a seamless experience. 

Advanced features: 

These features are suited for larger businesses, agencies and teams that need more robust capabilities: 

• Client management: Manage multiple client accounts efficiently, ensuring each client’s social media strategy is executed flawlessly. 
• Social listening: Monitor mentions of your brand and relevant keywords to stay informed about what people are saying and respond appropriately. 
• Social media engagement: Efficiently respond to comments and messages, ensuring timely interactions with your audience. 
• Automated recycling: Automatically identify and recycle your best-performing content to maximize engagement and reach. 
• Collaboration capabilities: Allow multiple team members to collaborate on content creation, approval and scheduling, streamlining your workflow. 
• Customizable workflows: Set up workflows to streamline content creation, approval and publishing processes, making your operations more efficient. 

Learn more on Social Media Approval Workflow! 

How to find the best social media automation software for your business

Finding the best social media automation software for your business involves a strategic approach that aligns with your specific marketing goals and operational needs. Here’s a step-by-step guide to help you make an informed decision: 

Identify your needs

Before you start exploring different tools, it’s essential to understand your specific needs. Ask yourself: 

• What are your primary goals for social media? (e.g., increasing engagement, driving traffic, improving customer service) 
• How many social media platforms do you manage? 
• What features are most important to you? (e.g., scheduling, analytics, social listening) 
• What is your budget for social media automation software? 

Consider the features

Look for software that offers the features essential for your social media strategy. This may include post scheduling, analytics, content curation, social listening and team collaboration tools. 

Evaluate the user interface

The user experience (UX) of the software is a critical factor. Look for a tool with an intuitive interface that’s easy to navigate. Additionally, consider the quality of customer support provided by the vendor. Reliable support can help you quickly resolve any issues and get the most out of the software. 

Check for compatibility

Ensure the software integrates seamlessly with the social media platforms you use. It should also be compatible with other tools and systems in your marketing tech stack. 

Consider pricing

Compare pricing plans to find a solution that fits your budget. Consider the long-term costs and whether the investment aligns with the expected return on investment (ROI). Remember that the cheapest option isn’t always the best; prioritize quality and reliability. 

Read reviews and ratings

Research user reviews and testimonials to get an idea of how the tool performs in real-world scenarios. Pay attention to feedback about the tool’s ease of use, reliability and customer support. This will give you a clearer picture of its strengths and weaknesses. 

Test with free trials

Take advantage of free trials or demos offered by the software providers. This hands-on experience will help you assess whether the tool meets your needs before committing to a purchase. 

Consider scalability

Choose software that can grow with your business. It should be able to handle increased workloads and additional social media accounts as your business expands. 

By following these steps, you can narrow down your options and select a social media automation software that not only saves time but also enhances your social media marketing efforts. Remember, the best tool is one that complements your workflow, offers the necessary features and ultimately helps you achieve your business goals. 

Final Thoughts 

Choosing the right social media automation tool doesn’t have to be daunting. Think about what your business needs, explore the features that matter most and try out a few options. Remember to read reviews and make use of free trials to get a real feel for the tool. 

As they say, "The best time to start was yesterday. The next best time is now." So go ahead, find a tool like Sprinklr, streamline your social media efforts and watch your engagement soar. You've got this! Happy automating! :)