Customer Experience Management Platform: Sprinklr CXM

They use Sprinklr.

Sprinklr is the world’s first Modern Customer Experience Management (CXM) platform that helps brands make their customers happier. With Sprinklr, you can connect with customers on the modern channels they choose and coordinate your interactions across marketing, advertising, research, care and engagement teams to deliver the best customer experience your brand has to offer.

Sprinklr CXM:
What people are saying

The world has moved to modern channels

Millennials + Gen-Z make up more than half the world’s population, and they’re using modern channels to post billions of messages, stories, and images about their life, their concerns, and their views. Organizations must adopt modern channels as their primary communication channel in order to reach their customers and stakeholders.

The first Unified Front Office for Modern Channels.

Sprinklr’s revolutionary Unified Front Office enables your organization to make your customers happier because for the first time you can connect with them on the modern channels of their choice, and with a unified view of their interactions across marketing, advertising, research, care, and engagement.

The case for investment in customer experience.
Check out what Forrester Research has discovered on the impact of improved customer experience (CX) on revenue.
The case for focusing on CX is clear – it’s the best way to improve your bottom line because when you love your customers, they will love you back.
Revenue impact of a 1-point improvement in CX
Annual incremental revenue per customer
Avg. # of customers per company
Total revenue
Auto manufacturers (mass market)
Hotels (upscale)
Wireless service providers
Retailers (big box)
Auto/home insurers
Hotels (midscale)
Banks (multichannel)
TV Service providers

What’s the best way to improve customer experience?

Modern communication channels have created a connected customer who demands instant engagement, personalized advertising and, proactive care. To do this requires a unified view of the customer, and a unified approach to the customer's interactions with your organization.

Modern channels drive
the need for new capabilities

Organizations require 17 unique capabilities to meet the needs of the modern networked customer. Unfortunately, most organizations have created a Frankenstack of Front Office applications which creates a disconnected customer experience.
Only Sprinklr's Unified Front Office offers a unified customer ID to enable epic customer experiences because when you love your customers they love you back.
17 capabilities are required to meet the needs of the Modern Customer
  • Modern Marketing & Advertising
  • Modern Advertising
  • Modern Research
  • Modern Care
  • Modern Sales & Engagement
Organizations have created point solution Frankenstacks to create these capabilities – driving cost, silos, and compliance risks
  • Modern Marketing & Advertising
  • Modern Advertising
  • Modern Research
  • Modern Care
  • Modern Sales & Engagement
Sprinklr's Unified Front Office gives your organization the ability to deliver all 17 capabilities against a single customer ID
  • Modern Marketing & Advertising
  • Modern Advertising
  • Modern Research
  • Modern Care
  • Modern Sales & Engagement

How does Sprinklr deliver great customer experiences?

So, how do you consistently create great customer experiences? You must hear your customer (Listen), know your customer (Learn), and design delightful customer experiences using that knowledge (Love).



Hear what your customers are saying across the Internet, including 23 social platforms; 11 messaging channels; and millions of blogs, review & news sites; and forums.
Listen more


Understand your customers real desires by converting their unstructured and open-ended comments into structured actionable insights with artificial intelligence (AI).
Learn more


Show your customers how much you love them by creating epic customer experiences with personalized advertising; proactive care; and modern engagement.
Love more

Sprinklr pays for itself — discover our value realization model

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing & Advertising
Modern Advertising
Modern Research
Modern Care
Modern Sales & Engagement
Generate more sales with better content
Create more impactful content by leveraging AI-powered insights which analyze what your customers, prospects, and competitors are saying
Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units
Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features
Reduce content production costs
Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking
Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)
Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management
Protect your brand's reputation
Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes
Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels
Increase Return on Ad Spend
Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)
Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales
Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned
Reduce advertising production costs
Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance
Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform
Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics
Protect your brand's reputation
Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes
Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels
Grow your business with insight
Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)
Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction
Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL
Improve your customer experience
Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points
Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy
Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves
Protect your brand's reputation
Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders
Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations
Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alert
Reduce Churn
Reduce churn by providing consistent support across digital channels customers prefer with a consolidated, personalized view of past conversation history
Increase customer retention by using real-time, AI-driven predictors of customer satisfaction for agent-customer engagement
Don't miss a revenue opportunity by empowering your care agents to drive upsells and seamlessly transfer identified leads to marketing and sales teams.
Decrease Costs
Migrate customers to cheaper, modern channels that agents can manage on one unified platform by leveraging AI, IVR-deflection and consolidated omni-channel reporting
Improve SLAs by reducing the time agents spend handling cases with AI-based conversation suggestions, automated workflows & CRM integration.
Allow agents to spend more time solving complex customer inquiries by leveraging AI, integrated bots & communities to manage routine tasks.
Increase CSAT
Retain and upskill care agents with a superior user experience through automation of case assignments and improved workforce management
Monitor and audit agent-customer interactions across digital channels to ensure response quality, brand compliance, customer authentication, and approval workflows.
Take a proactive approach to managing the risk of PR crises with an AI-based early warning system & escalation process across internal teams to ensure customer concerns are managed appropriately.
Turn social into a revenue driver
Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening
Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties
Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools
Get more output from social media managers
Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately
Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries
Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels
Protect your brand's reputation
Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes
Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities
Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

See how Sprinklr enables you to Listen, Learn, and Love

More than half the planet is now connected, and these connected customers now rely on the opinions of others. The voice of the crowd has triumphed over the voice of the brand. To compete in this new world, organizations must move to a Listen-Learn-Love model of voice-of-customer marketing; personalized advertising; touchless research; proactive care; and modern engagement.

Sprinklr CXM:
The no-compromise decision

When making IT buying decisions, people often feel they need to make a compromise between getting best-of-breed functionality in a point solution versus getting the advantages of a single interface and data model in a unified platform. But with Sprinklr, we are a leader in each Forrester point solution Wave AND the Forrester platform Wave, meaning that with Sprinklr you are getting BOTH best of best-of-breed AND the best platform. You’re welcome.

Forrester Q2 2017 & Forrester Q3 2018
Forrester Q4 2019
Forrester Q3 2018 & Forrester Q2 2019
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Gartner Research confirms Sprinklr’s leadership position

The Gartner Content Marketing Platform Magic Quadrant is an exhaustive survey of technology providers and customers, and Gartner concludes: “Sprinklr is a Leader. The company’s aggressive roadmap has increased its capabilities across a broad range of offerings. Sprinklr has built on its strong social foundations to support marketing, advertising, research, customer care and messaging applications. It has focused AI improvements to support the speed and scale of delivery across use cases.”

Gartner Magic Quadra

Gartner Magic Quadrant for
Content Marketing Platforms

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Built to integrate with your existing Front Office stack

Sprinklr is designed to be the most integratable platform on the planet, and we have successfully integrated with some of the most complex Front Office stacks in the industry. Because of our blue-chip customer base, we have mastered industry-leading security, governance, and privacy.

When you work with Sprinklr, we customize your implementation to the needs of your organization so that Sprinklr fits like a glove. And if those requirements change – Sprinklr will update to match your transformation.

Want to learn more? Download our detailed Value Realization Playbooks which outline the Sprinklr implementation process.

Download Value Realization Playbooks

The world’s most valuable brands run on Sprinklr

Our mission is to enable every organization on the planet to make their customers happier. Today, 70 of the world's 100 most valuable brands agree that Sprinklr is the secret to creating epic customer experiences.

Meet the innovators who are leveraging modern CXM

Today's leading organizations are meeting the challenge of modern channels with Sprinklr. By adopting a Modern CXM platform, they are able to deliver leading edge digital experiences for their customers, citizens, and stakeholders with state-of-the-art security, privacy, and compliance. This gallery reviews how these organizations are driving outcomes with Sprinklr:


The World’s Most Influential CMOs in 2019

In Partnership with

In Partnership with Forbes and LinkedIn, we identified the world's 50 most influential Chief Marketing Officers. This data-driven ranking profiles the marketers who are doing it best, and highlights the most impressive (and influential) marketing initiatives of the past year.

Download Report

Want to learn more? Invest your time in our Webinars

As the market leader Sprinklr is also the category thought-leader, profiling modern channel influencers to create our series of innovative and award-winning Webinars.

Sprinklr 15.5 Product Release: 7 Part Series
We created this 7-part series guided by our Product Leaders to provide a deep dive review and demo of our most notable improvements.
How Universities Rely on Social Channels to Keep Their Students Safe During Covid-19
Join our webinar to hear how Michigan State University, New York University and University of Washington are relying on social channels to communicate everything from their operational plans to listening for feedback.
Stop, Collaborate & Listen: Crisis Management isn’t what it used to be
Hear from our panel of experts from Nationwide Building Society, Ginger May (an award winning PR agency), and Sprinklr to discuss how crisis management has changed and what you need to do now.
More Webinars
Sprinklr AI: 5 billion predictions a day
The challenge with modern conversations is that they are messy and open-ended. In order to make sense of this unstructured data, Sprinklr employs the industry’s most advanced AI and machine learning to pull insights out of the noise, using seven layers of AI processing.
In fact, Sprinklr AI performs five billion predictions a day across 32 industry verticals (and we’re adding new industries all the time). As a result, we can help you identify sentiments, brand mentions, brand images, logo visuals, location mentions, and brand attributes.
I’ve been using Norcut electric razors for years, but they simply weren’t giving me as clean as a shaveas a traditional razor. I thought this was the price that had to be paid for the convenience of electric, but the Brello has obviously proven that false by providing such a clean shaveand in a fraction of the time it would take with the Norcut . Yes, the Brello is pricey . But that price is a value for such a fast and clean shave .
Marco Delfin
10:20PM - 30 Jun 2019
Brand Detection
Brand Detection
Negative Sentiment:  Efficiency
Brand Detection
Positive Sentiment:  Efficiency
Brand Detection
Negative Sentiment:  Price
Positive Sentiment:  Price
Positive Sentiment:  Speed
Positive Sentiment:  Efficiency
Learn More

The Sprinklr Coffee Club

Join host Marshall Kirkpatrick as he interviews modern channel influencers about our changing world. The Sprinklr Coffee Club brings some of the best minds online together to talk about problem solving and new opportunities made possible by changes in communication and research technologies.

Our unique culture and what it takes to be a Sprinklrite

At Sprinklr we use The Sprinklr Way as our path for working, living, and being. The elements of The Sprinklr Way act as guiding principles which unite Sprinklrites all around the world and create great experiences for our customers.
We have 5 core values:

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Helping you drive digital transformation in your organization

Our Digital Customer-First Transformation Framework has been developed with customer input and our implementation experiences from more than 1,000 enterprise-level implementations, It is designed to help you plan, align, and direct your organization through a successful digital transformation.

Develop a Plan
(Maturity Model)
Define Who Does What
(Value Model)
Create a Financial Plan
(ROI Model)
Get Buy In From IT
(Reference Architecture)
Choose The Right Partner
(Capabilities Model)
(Operational Model)
Develop a Plan
Maturity Model
Download The Model
Define Who Does What
Value Model
Download The Model
Create a Financial Plan
ROI Model
Download The Model
Get Buy In From IT
Reference Architecture
Download The Model
Choose The Right Partner
Capabilities Model
Download The Model
Operational Model
Download The Model
Download the full framework

Improve Your Customer Experience Management Now

You like your customers... but do you love them? Don’t wait any longer -- 9 out of 10 of the world’s most valuable brands are already creating epic customer experiences with Sprinklr.

Sprinklr helps you improve modern customer experience management through care, research, engagement, advertising, and marketing – all while helping your organization increase revenue, reduce costs, mitigate risk, and deliver real value to your customers.

Because love means never having to say you missed an opportunity to improve CXM.

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