Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!

Advertising

Ads Composer

Ads Composer | Snapchat's App Conversion Objective

Support for publishing campaigns with "App Conversions" objective for Snapchat has been added in Sprinklr.

Ads Composer | New Placements added for Snapchat

Two new placements are added for Snapchat:​

1. Spotlight – Ads watched between public snaps from the community​

2. Creator Stories – Ads watched withing Creator stories ​

Ads Composer | Reddit: Targeting & Preview Parity 

Now, for Reddit Ads, users can use: 

• Campaign lifetime budget for all objectives

• Special Ad Category option  

• Cell Carriers targeting for all available objectives

• Mobile Version targeting for the App install objective

• See improved previews 

• Bulk entry option for locations, and Communities 

• Expand Audience option will only be available when either or both of community or interest value is selected 

• Interests, Communities, Devices, carriers are moved to v3 endpoints

​Ads Audience Manager

Ads Audience Manager | Breaking Change LinkedIn: Deprecation of Lookalike Audiences 

Creation of lookalike audiences for LinkedIn has been removed from UI however earlier created Audiences will remain available 

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