Sprinklr Insights' latest 19.11 release introduces a range of exciting new capabilities to empower your business to create more meaningful customer experiences across all touchpoints. Here are the key features included in Sprinklr Insights' latest release:

Customer Feedback Management

The following features are introduced to Sprinklr Insights Customer Feedback Management module for improved experience and efficiency:

WhatsApp Survey Distribution

In this release, WhatsApp Surveys enable seamless feedback collection by integrating surveys directly into the messaging experience. While Standard Survey sends a link through WhatsApp, Conversational Survey leverages AI to deliver questions as WhatsApp messages, creating a more interactive and human-like exchange. This approach enhances engagement and simplifies feedback without redirecting users to external platforms.

​Personalized Links

You can now create Personalized Links using either customer profile information or additional metadata, which can be sent through query parameters or imported into Sprinklr. Tailors surveys for each respondent, enhancing their experience. The metadata is stored in Sprinklr’s custom fields, allowing for effective data filtering, reporting, and audience profile updates.

This feature enables brands to utilise their custom tools to trigger surveys while integrating smoothly with Sprinklr for personalized experiences and enhanced analytics and reporting.

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​Product Insights

The following feature is introduced to Product Insights modules for improved experience and effeciency:

Ability to Sort L3 Category on Metric in Drill-down

The drill-down feature in Insights dashboards will now be sorted based on the metric you select when multiple metrics are available (such as in a cross-tab widget). Previously, drill-down was only shown for the first metric plotted.​

Media Monitoring and Analytics

The following feature is introduced to Media Monitoring and Analytics modules for improved experience and effeciency:

Requirement of Exposing Permalink Dimension in Listening

Sprinklr has updated the Moreover data handling in Media Monitoring and Analytics to enhance the consistency of the permalink dimension by which you will be able to see same URL values for various widgets (Stream/Non-Stream).