Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below.

Campaigns

Campaigns | Improved Campaign Creation

The newly redesigned user interface for campaign creation allows users to view Campaign Summary before it is created. The two step process enables users to verify the details of their campaign before saving it. You can now also add a Campaign Banner while creating campaigns.

Campaigns | Improved Campaign Details Window

You can now easily view, edit and collaborate your campaigns using the new, optimized Campaign Details window. All tabs in the interface are consolidated under a single header on the left navigation bar, optimizing visual real-estate for smaller screens and allowing more screen space to be devoted to actual campaign details.

Integrations

Integrations| SharePoint Integration

Sprinklr now integrates with SharePoint and OneDrive. You can upload assets to campaigns, sub-campaigns and messages directly using SharePoint or OneDrive by authenticating your Microsoft account with Sprinklr.  

Editorial Calendar

Editorial Calendar | Advanced Filtering Support for Planner

You can now filter messages, campaigns and sub-campaigns in the Editorial Calendar using custom date ranges.

After choosing a Calendar View (Yearly, Quaterly, Monthly, Weekly, Daily) users can enable filtering according to a custom date range within the chosen view. You can also save the filtered range along with the custom field in a view.

​Additionally, you can now add advanced filters in Calendar Boards and in Quick Filters.

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Editorial Calendar | Calendar Exports

You can now view up to 5 images attached to a post in Editorial Calendar view. You can also view the images when exporting the Editorial Calendar as a PDF.

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Value Add Features

​Campaign QA Checklist

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What does it do? 

Users can define a QA checklist for ads right within Sprinklr. Every campaign from the account gets automatically validated against this checklist, speeding up the typically manual QA process, and providing an extra layer of governance for brands. 

How does it add value? 

The QA process is typically manual, with teams verifying against checklists built on Excel or other external tools. Brands and agencies spend a lot of time with this process, and still run the risk of off-brand advertising. With QA checklists integrated within Sprinklr and automatically applied to campaigns, teams can speed up the QA process and ensure on-brand ads, every time. 

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Automated Bid Multiplier

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What does it do? 

It allows the user to guide budget in the right audience segment by automatically ingesting ad reports and allotting weightages to these segmented audiences.  

How does it add value? 

The user currently manually updates bid weights according to their segmented audience by manually analysing reporting widgets for opportunities. In the bid multiplier screen, allow the user to analyse audience segments for four primary parameters which are Age, Gender, Home Location, User Device. 

Ads Composer

Ads Composer | Ability to Set App Pre-Registration as the New TikTok App Promotion Type

You can now set App Pre-Registration as a promotion type for TikTok App Promotion campaigns . App Pre-Registration is a type of app promotion that encourages users to register ahead of a game's launch, allowing for automatic downloads of the app on launch day.

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Ads Composer | Manually Upload Music for TikTok Carousel Ads

You can now choose to manually upload a music file from your local system or select one from the Asset Manager to use within your TikTok Carousel Ads (VSA and non-VSA). This will allow you to create custom music and use within your carousels.

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Ads Composer | Expand or Narrow TikTok Shopping Ads Retargeting Audience

You can now use the Expand or Narrow operations while creating TikTok Video Shopping Ads retargeting audience. This will combine the Video Shopping Ad retargeting audience and the custom audience to create the targeted audience.

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Ads Composer | Create TikTok Gift Code and Product Tiles Interactive Add-ons

You can now create and select the following new TikTok Interactive Add-ons within Sprinklr:

• Gift Code Stickers for engaging customers with virtual gifts and coupon codes, available for specific ad objectives. This is supported for Traffic, App Promotion, and Web Conversions objective.

• Product Tiles offer a scrollable display of multiple products in a single ad, requiring a catalog with a minimum of four approved products. This is supported for Product Sales objective only and is an allowlist-only feature. Inquiries can be directed to your TikTok representative for access.

Ads Composer | Ability to Customize TikTok Attribution Settings for Ad Groups

You can now customize attribution settings at the ad group level for TikTok campaigns . Specifically, you can set click-through window, view-through window, and event count for the ad group. This allows you to customize how conversions are measured based on specific timeframes.

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Ads Composer | Set Destination Type for TikTok Community Interaction objective

You can now set the destination type for TikTok Community Interactions objective optimizing towards Page Visits to one of the following:

• Account Profile - This will direct users to the TikTok account profile.

• Other TikTok Page - This will direct users to other TikTok pages.

Ads Composer | Ability to Create LinkedIn Spotlight Ads 

Now Sprinklr supports LinkedIn Spotlight Ads. These ads, visible on desktop devices, personalize content using LinkedIn profile data, such as profile photos, company names, or job titles. 

Ads Composer | Ability to Create X Promoted Media Polls

Users can now publish X Media Polls from Sprinklr. X Polls allow you to weigh in on questions posed by other people on X. You can also easily create your own poll and see the results instantly.​

Ads Composer | Support for Calls as destination type for Facebook Engagement objective

Now, calls as destination type in Engagement new objective can be used in Sprinklr 

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Ads Audience Manager

Ads Audience Manager | Support for Lookalike Audience 

With the introduction of Google Ads v15 APIs, now users can create lookalike audiences for Google Demand Gen campaigns.  

Rule Engine

Additional Paid Pre-Publishing Rule Conditions & Actions 

New conditions and actions are available in Paid Pre Publishing Rules. In particular, users can now set up Rules to apply Sprinklr Campaigns & Sub-Campaigns, set Destination Type and apply Tracking Pixels automatically while building ads in Composer. This should help users to build ads more efficiently. 

Bulk Import

Bulk Import | Ability to Schedule Ad Variants based on Time Zones in Bulk Imports 

In Bulk import, the option to include Ad Variant Time Zone has been added, so that Ad Scheduling by time zone for Meta ads can be done at scale. 

Bulk Import | Updating Custom Fields using Bulk Import workflow 

Now, users can export only the desired fields from multiple channels/objectives in 1 tab. And when importing, they will be able to update the Custom Fields. 

Editorial Calendar

Editorial Calendar | Dynamic & PAC ad posts now correctly marked as Dark in Editorial Calendar 

For Meta, Dynamic & Placement Asset Customization posts are now correctly identified as being Dark Posts, which allows for easier filtering in the Editorial Calendar and Organic Social Analytics Reporting. 

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Ads Settings

Product Catalogs | TikTok Event Source Diagnostics for Product Catalogs

You can now view diagnostic information for the event sources that are bound to your TikTok product catalog . This will allow you to identify the number of events available for retargeting, and obtain any errors in your catalog event source.

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Ads Reporting

Ads Reporting | Ad Creation Source Values Relabelled 

For Ads Adoption Reporting, the values of the dimension “Source Creation Type” have been renamed to make it clearer where ads have been made. Additional values such as Auto Boost Rules and Manual Boosting have been added. 

Engagement Dashboard

Engagement Dashboard | View Ad Previews for TikTok Ad Comments and Replies

You can now view the ad post preview for TikTok ad comments and replies within your monitoring columns and cases. This will allow you to verify the ad on which users are responding to.

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Engagement Dashboard | Ability to Delete TikTok Ad Comments and Replies

You can now delete TikTok ad comments and replies within Sprinklr.

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