Create, Link and Add an Instagram Business Profile
Updated
Relevant personas
Social Media Managers / Account owners: Any user who has credentials for the brand’s Instagram account and is authorized to add the brand’s social media accounts on Sprinklr.
Use cases
When you link an Instagram Business Profile in Sprinklr, you can monitor, view insights, publish to Instagram and engage with fan comments from within Sprinklr. Converting your Instagram account to an Instagram Business Profile allows people to find your business easily on Instagram. Once you have set up your profile, the customers can contact you directly from your profile.
Users can also utilize the functionality of Link in Bio. It is like a mini-website built into your Instagram profile. Edit your profile, add buttons, and link Instagram posts to build your own Link in Bio landing page. You decide where those links lead, so you can drive traffic to the most relevant products and pages.
Please refer to Sprinklr Link in Bio for more information.
Value
This capability allows brands with:
Getting Found: Before the availability of an Instagram business profile, the only way followers were able to engage with the business outside of Instagram was by clicking the website link available in the profile bio. Now, with a business Instagram profile, once the business provides the contact information a contact button appears in the profile. Instagram users can simply click the contact button and then choose whether they want to email you, call you, or find your location on a map.
Better Analytics: Businesses can make use of the newly introduced business insights to analyze how their posts are performing and if it needs any tweaking to reach and engage with more users. You can use all the business insights metrics provided by Instagram from within the Sprinklr Reporting providing you with a better visualization of charts to view the data.
Higher Traffic: With your Link in Bio page linked in your Instagram bio, you’ll drive traffic wherever you want your followers to be. No need to continually update the link in your bio. Simply tell your followers to head to your bio where your Sprinklr Link in Bio page will show them exactly where to find products, sites, and more!
Availability
The feature is available for users with Social Engagement and Sales license.
Convert Instagram Account To Business Account
Before linking Instagram Business account to the Instagram account added in Sprinklr, ensure the following:
Users have set up your account natively. To learn more about the native workflow, click here.
Users have added your Facebook page in Sprinklr. You'll need to link your Instagram account with this Facebook page in Sprinklr.
Link Instagram Business Account To Facebook Page
Before you can add the Instagram Business Account in Sprinklr, the said Instagram Business Account must be natively linked to a Facebook Page.
First of all, please make sure your personal Facebook account must have an admin role on the Page that you'd like to connect to. If the Page isn't in the drop-down on your Instagram profile, check your Page's settings on Facebook to determine whether you have an admin role.
Option 1: Link Instagram Account to the Facebook Page from Facebook
Log in to Facebook and click Pages in the left menu.
From your Facebook page, click Manage.
Scroll down and select Linked Accounts in the left column.
Select Instagram from the left column, and click Connect Account.
Click Connect, and fill in your Instagram username and password.
Option 2: Link Instagram Account to the Facebook Page from Instagram
Log in to Instagram and go to your profile.
Tap Edit Profile.
Under Public Business/Profile Information, select Page.
Choose the Facebook page you wish to connect to. If you don’t have one yet, tap Create a new Facebook page.
Change the Facebook Page linked to Instagram Business Account
Need to change the Facebook page linked to your Instagram account? Start by disconnecting the Facebook page you have connected:
Log in to Facebook and click Pages in the left menu.
From your Facebook page, go to Manage.
Scroll down and select Linked Accounts in the left column.
Select Instagram from the Left Column, and click Disconnect.
You’ve now disconnected your Facebook and Instagram accounts. Follow the above mentioned steps to add a different page.
To Add Instagram Business Account To Sprinklr
Click the New Tab icon. Under Governance Console, click Accounts within Platform Setup.
In the top right corner of the Accounts (Settings) window, click Add Account.
On the Add Account window, select Instagram as channel.
You will be redirected to the window showing all your Instagram Business accounts linked to all the Facebook pages that your currently logged in Facebook profile has access to. Please note that while adding an Instagram Business account, the linked Facebook page will also be added into Sprinklr, in case it was not added previously.
(In case there is only one facebook page that your profile has access to, then the Instagram Business account linked to the page would be added directly).
Click Add in the bottom right corner of the pop-up window to add the selected Instagram Business accounts to Sprinklr.
Adding your Instagram Business account is the first step to manage your channel activity from Sprinklr
The Instagram account is accessible to authorized users in Sprinklr till the access token is valid, and the account needs to be re-authenticated if the access token has expired
Users / User groups need to be permissioned to perform actions like publish, engage and report on this channel. Permissioning can be fast tracked by adding channels to existing Account Groups. Please refer to Best Practices: Roles and Permissions for more information on best practices for adding Permissions.
Best practices
As best practices, please ensure the following –
Please make sure that the Instagram Account is a Business Account.
Please make sure that the desired Instagram Business account is linked natively to a Facebook Page and you're logged in to that Facebook account.
Please make sure your personal Facebook account must have an admin role on the Page that you'd like to connect to.
While linking the Facebook Page to your Instagram Business Account from the Instagram App, if you are unable to find your Facebook page in the drop down, please check your Page's settings on Facebook to determine whether you have an admin role.
Adding Instagram Business or Creator Accounts:
Both the Instagram Business account and Creator Account can be added to Sprinklr, but Instagram Business account is preferred to utilize complete functionalities of your Instagram account from Sprinklr.
Please make sure that, if your Instagram account is a Creator Account and has more than or equal to 500K followers, please convert the Instagram Creator account to Business account as Instagram API does not allow Instagram Direct Messages to be fetched for Creator Account with followers >= 500K.
Instagram Business account can get deactivated from Sprinklr due to Refresh Token expiry, users just need to Re-add the account by following the steps mentioned above.
Setting up Account Governance and Permissions:
Always ensure that when adding the account, you have Admin access to the Instagram Business account to provide permissions to Publish, Fetch Engagement and get Reporting Data for the account.
Make sure to always check the Users/User Groups, whom you want to provide Permissions of the account for Publishing and Engagement.
Make sure to add relevant Users/User Groups to the Subscribers list to provide them notifications for all activities on the account.
Add the Instagram Business account to relevant Account Groups for ease of managing all your social media accounts with Sprinklr.
Limitations
Please make sure that, if your Instagram account is a Creator Account and has more than or equal to 500K followers, please convert the Instagram Creator account to Business account as Instagram API Do Not allow Instagram Direct Messages to be fetched for Creator Account with followers >= 500K.
Instagram has deprecated the Instagram Platform API that allows Sprinklr to support Instagram Personal Profiles by March 2020. This measure has been taken to ensure the integrity of data that is passed via API. Due to this change, Sprinklr will no longer be able to fetch any data for Instagram Personal accounts via API as of March 31st, 2020.
Thus users cannot Add Instagram Personal Account in Sprinklr.
Please refer to the internal FAQ document for more information about depreciation of Instagram Personal accounts.